Personal Branding: The Ultimate Guide (2019)
It has the power to shift you from a red ocean full of competition to a blue ocean full of endless opportunities.
In 2019, people will be making their buying and hiring decisions based on the brand of a person behind a product or service. They want to see if the person backing the product has a reliable personal brand which has authority in the industry.
Bottom line – It doesn’t matter if you are an entrepreneur, executive or a freelancer. You need to have a great personal brand if you plan to get ahead in life.
And in this guide, I will show you everything you need to build an awesome personal brand.
Let’s dive right in.
What Is Personal Branding?
It is a system which differentiates you from the crowd and positions your work skills as superior to others.
You create a position where you can get more work and charge higher prices. Also, your network starts becoming richer.
So how do you stand out in your industry?
You do so by having a deep understanding of your target audience’s needs and then solving those needs exceptionally well and in a medium they understand best.
When you highlight their pain points in their own language and then deliver them an exceptional solution, you stand out.
You become insanely more favorable than someone who is not establishing this empathy.
Your target market feels — “Hey! This guy really gets me”.
From there on, they look at you as a solution to their problems.
Of course, there are many strategies and tools (which we will cover later in this guide) which greatly amplify your personal brand. But at its core, it’s all about understanding your audience and addressing their needs in a way no one else can.
Why Is Personal Branding Important?
8 Benefits of Personal Branding
Here are some of the biggest benefits of building your personal brand in 2019:
When you build your personal brand, your voice becomes synonymous with the voice of your industry. You are perceived as the symbol of trust, authority, authenticity, and quality in your industry.
This can lead to high paying work opportunities and higher prices for your product.
3. Networking opportunities
You get to network with A-list influencers and CEOs of top companies. This allows you to make a quantum jump in your career.
You are in a position to form relationships with these influential people and exponentially grow your business in a very short time.
You achieve a position of power as a thought leader in your industry. Your words carry more weight.
This aspect is more vanity based but great towards reaching your self-actualization goals.
After all, who doesn’t want to be famous and get respect from their peers?
5. A career full of perks
6. Higher productivity
You become more confident and it adds a positive touch to your personality. When your words and actions matter, you shed doubts about yourself very fast. You tend to become more confident and vocal.
Overall you move towards becoming a wholesome personality.
8. Dream job
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Applying Personal Branding Strategies to Rapidly Grow Your Personal Brand
This section on Personal Branding Strategy will give you a step by step process on how to grow your personal brand and make it remarkable both Online and Offline.
Use these 38 actionable strategies, tips, and growth hacks to build rapid influence in your industry in 2019.
- Online Personal Branding Strategy
- Offline Personal Branding Strategy
- Personal Branding Growth Hacks and Tips
31 Online Personal Branding Strategies
We are living in the golden age of internet.
Building a personal brand has never been as easy as it is now. Yet so few people are taking advantage of this brilliant opportunity which marketers of the past would have killed to get a shot at.
Let’s not let this opportunity slip away.
Here are 31 step by step online personal branding strategies which leverage the internet to make you stand out from the crowd.
1. Define your target audience
First and foremost, have a clear idea about who your target audience is.
What do they want in life? What are their biggest aspirations? What are their biggest fears? What are their main problems and roadblocks in overcoming those fears? Where do they hang out the most?
Conduct a thorough research on all these questions and then base your message on how best you can meet their needs and expectations.
2. Identify and narrow down your niche
a) Identify your niche
For example, If you have a lot of passions but overall you are most passionate about improving lifestyle, select lifestyle design as your niche.
b) Narrow down your niche
Next, you should narrow down your niche to address a specific demography.
For example, after you select lifestyle design as your initial niche, you can narrow it down to address a specific community and make your brand message custom tailored for them.
So instead of lifestyle design, it can now become lifestyle design for entrepreneurs or lifestyle design for single dads.
This way your message comes across as tailor-made for a particular set of demography and hence more appealing to them.
Pro tip — If you have more special qualities, you can connect them under the umbrella of your main superpower.
For example, if apart from lifestyle design, you are also good in personal finance, then after creating a string of lifestyle design related content, you can connect your insights and tips on personal finance as an actionable strategy to achieve a perfect lifestyle.
3. Stand for something
The key to building a brand is to stand for something.
Create a movement by representing something which is unique to your personality and instantly identifiable to you.
Remember to always be original even if at times your opinion does not have the popular vote. Have a set of values and own them by structuring your personal brand around it.
Pro tip — Help people self-identify with your movement by giving them a title by which they can identify themselves and other members of the community with.
This gave the members something to identify with and added a sense of purpose to what they were doing. It made them loyal to the brand as they felt part of a community of entrepreneurs with similar values, ethos, and goals.
4. Create a Mini-Manifesto around your brand
Establish a culture around your brand by creating a mini-manifesto.
This manifesto will list down all the values, mission and vision of your community in a mini-document.
It will act as a rallying cry for the community and reinforce the values whenever the community is in doubt.
It will show your industry what you stand for and against.
This will help fellow members of the industry self-identify with your values and be magnetically pulled towards your brand.
Here’s an example of Russell Brunson’s Funnel Hacker Manifesto.
Pro tip — An awesome way to add more meaning to your manifesto is by asking your community to print this out or have it as a mobile wallpaper.
5. Create a personal branding statement
It tells your target audience (your prospective customer) what they can hope to get from your professional skills in the form of results and ultimate benefits.
It should look something like this.
“I help B2B companies (target market) double their leads (result) with LinkedIn ads (skill).”
6. Create a strategic bio
Take advantage of it by crafting your strategic bio beforehand which highlights the single biggest benefit your audiences can get from you. Then connect this benefit with your superpower or special skill.
The bio should be not more than 50-60 words. Additionally, mention all your media features and showcase your noteworthy achievements. Leverage it to the hilt by making it a common bio for your own blog and all your media columns/features.
Remember that the bio should reflect your values and what you stand for.
7. Use your headshot as your profile pic
8. Have a brand logo
Have a brand logo which imbibes the ethos and values you stand for. Create something which stands out and communicates your message visually in the best possible manner.
Treat the logo as more than a piece of design and more as your brand identity. Your customers will treat this image as synonymous with you. So make something which represents your core message.
9. Focus on having a uniform design language
Create templates for social media graphics and videos with a common color scheme and appearance. This will make your brand language consistent making you stand out and get identified in front of your target audiences.
10. Start creating content
Now it’s time to start creating your content. Start a blog or a vlog based on your product and niche. Select the best keywords in your industry and start creating consistent content around it.
What are the main pain points of the target audience? What are the strategies that work well in your industry? What are the latest trends in the industry? What are the popular tools to grow a business in your field?
Write and make videos about all this. Put the articles in a blog and videos on YouTube and other social media channels (more on that later).
Above all, focus on being an evangelist of your niche to the outside world.
Think what kind of information an outsider would need to get into your industry and create content around that. The more consistent you are with your content, the faster your brand will grow.
The goal is to make yourself synonymous with your industry.
11. Give high-value assets for free
See the demand in your industry and create assets to address those demands. It can be a piece of software or a free report solving some specific need or query in your industry.
After creating it, give it away for free on your blog in exchange for the prospect’s email. This way you will be seen as an expert who does not hold back on giving value first. Doing this pulls all the critical levers in building an epic personal brand.
12. Focus on SEO
SEO is a great way to get qualified organic traffic to your blog. This traffic will consist of people actively looking to get information in your industry and thus qualify as high-value leads.
If you can be the person who addresses their needs, they will start seeking you or your content for further advice. This will build your personal brand effectively for that niche.
To execute this perfectly, you need to rank on the first page of Google (or any other search engine) and typically for the top 3-5 keywords in your niche.
Doing this is a bit hard and can take a bit of time. Having said that there are a few growth hacks to rank faster for your content.
SEO Growth Hack 1
SEO Growth Hack 2
Secondly, do not go for heavily competitive keywords in your niche. Instead, use long tail keywords.
For example, if the main keyword in your industry is ”Internet Marketing”, then focus on a long tail keyword like “Internet Marketing for Freelancers” or “Internet Marketing for Home Based Entrepreneurs”.
The goal is to find keywords with high traffic volume but low competition.
Pro Tip — Use a tool like Ahrefs to find low competition keywords with high traffic volume.
13. Build a list
Also with Facebook’s January 2018 update effectively killing organic reach for Business pages, it will be a smart move to move your audiences to a platform you control completely — your email list.
First, drive traffic to your site. Then once the traffic is on your site, ask them to submit their email IDs in exchange for some awesome content (lead magnet or content upgrade). Once they sign up, win their hearts by delivering exclusive top quality content not available anywhere else.
Consistently giving value at a place where you are seen almost every day is a great way to engineer an awesome personal brand.
14. Grow your social media audience (organic)
Here are the exact steps to follow.
I understand the narrative about not taking your work home.
Over time you will build up an audience that will start associating you with your niche, thus forming stepping stones towards a robust personal brand.
Feature Download: Download the entire guide as a PDF to study offline.
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+ Bonus 2 – 4 Personal Branding Character Types experts are using to build million dollar businesses. Download here.
15. Be omnipresent online
The more omnipresent you are, the more sticky your message will become. Also, this is a good way to take advantage of the mere exposure effect which is a psychological phenomenon where people prefer things familiar to them.
The more frequent and omnipresent you are with valuable content, the more preferable you become.
You will start building up a niche follower base of qualified people eager about your industry. You will become their go-to source for all things related to your field.
16. Get into new social media channels fast
17. Repurpose your content like a pro
Repurpose your existing content across different content channels like Medium and LinkedIn. Take your existing article and record a video of you speaking about it, upload the video to Youtube and audio as a podcast.
Also, ONE hot way of standing out with your content in 2019 is by making infographics. Make an infographic out of your article using a simple design tool like Visme.co.
Search Engines love Infographics coz they simplify big complicated ideas into visually compelling and easy to understand images. It increases a visitor’s time on your site and also increases the chances of your content being shared in the community.
All this adds great karma points to your brand reputation.
So take your present content and add more modes of delivery to it.
18. Get a vanity URL
Get vanity URLs for all social media channels. The URL should either be your name/ your name + your niche / reflective of your niche.
Do not play around much with it. Don’t go artsy with fancy names that have nothing to do with your industry. Stick to basics and connect the name to an industry keyword.
This will be great for making the audience see a connection between you and your industry. Also, this will be great for Social Media organic search optimization.
19. Build a Facebook Group to propel your personal branding
Apart from building a list, FB groups are another way to build a constant relationship with your target audience.
Simply start an FB group in your niche, and provide consistent value to your group members through high-quality content. Solve their problems, talk about the latest trends, share the latest hacks and tools, do everything to win their confidence.
The more value you provide, the more your target audience will see you as a leader in your industry.
Building your personal brand on Facebook goes a long way as this is where people spend most of their time. The key is to focus on groups, not on business pages.
20. Ask questions
Humans are social animals. We love to share and tell stories. Hence everyone loves a good listener.
A primary way to build a relationship with your email list and FB group is by asking questions. This will help you get critical insights and also build a rapport with strangers.
21. Have a professional email signature
Email signatures will be the visiting cards of 2019. So have an email signature which stands out from the crowd.
Put your headshot in the signature along with all your social profiles. This way your email will stand out on a pitch.
Use a free tool like HubSpot Email Signature Template Generator or a paid tool like Wisestamp to get this done right.
Your personal branding image will skyrocket after this.
22. Do what the pros do
Find a mentor who is currently where you want to be. Study their career history and map out the path they took. List out all the strategies and base your plan of action around it.
23. Network with influencers
Start expanding your network by connecting with other members of the industry on Social Media. Type your industry keywords on Facebook and LinkedIn and join all the top groups which come up as results.
Once there, start giving real value without an intention to sell. This way you will be seen as a valuable member of the community and not an annoying salesperson.
Your ultimate aim should be to give so much value that your name becomes synonymous with everything good about your industry.
The value-first mindset to connect with influencers
Now I know the word “free” can make some of us frown. But when you do it to build relationships with people who are the stalwarts of your industry, then this free work will pay itself off in no time and skyrocket your growth.
Just imagine a great video testimonial about your work from the biggest influencer in your industry OR an influencer blasting a mail to his 100k strong list recommending your work. You see the value now?
Networking tools and hacks
Connect with influencers using networking tools like Alfred or Duxsoup. These tools will help you send automatic connection requests to industry filtered members on LinkedIn. For finding email IDs of influencers, you can use a tool like FindThatLead.
Another way to connect with influencers is by joining their courses/paid mastermind groups. Once a part of the group, provide upfront value to all the members to get on the radar of the influencer.
24. Get on major media platforms
List the top magazines, podcasts, TV shows, YouTube channels in your niche and approach them to feature you. You can pitch them to have you as a guest panelist, contributor, columnist or them doing a story on you.
To do this right, you need to first build relationships with these platforms. Use the same value-first mindset and offer your help or something of high value for free.
Once you get their attention, pitch them to feature you on their platform. Show them the value you can offer to their audiences with proven results of your work.
To do this right, you can use a tool like Mediakito. It will create a beautiful looking media kit for you where you can list and leverage your past achievements and features.
Once accepted, give actionable value and do not hold back. The goal is to win the hearts of the platform’s audiences. In the end, offer the audience a free cheatsheet or strategy call in exchange for them signing up for your newsletter.
Leverage media logos to build authority
25. Be helpful and have a knowledge-based mindset
The days of information ownership and competing for knowledge are over. Share your expertise for free without holding back anything.
We live in a value-centric, knowledge-based economy. If you are not sharing, you are losing out to someone who is giving it all for free and building an unbreakable bond with your audience.
Start by answering questions on Quora and other channels. Join all the industry forums and be the gateway people need to get into your industry. It will pay off in the long run.
26. Document and showcase results
For example, if you are in the field of SEO, make it a point to screenshot your rankings for the targeted keyword.
This will come as handy proof that you deliver on what you do.
Likewise, if you work for your clients, make it a point in your contract that you are allowed to showcase the results you bring for them.
Also, a very effective hack is getting video testimonials. When a number of your clients come on camera and share their success stories from working with you, your Personal Branding will skyrocket immediately.
One of the world’s leading consultants, Sam Ovens has 1000s of video testimonials on his site – consulting.com
Pro tip – Run paid ads on your video testimonials targeting potential clients.
27. Do webinars and live streaming
There is something about webinars and live streaming which connects more than perhaps any other form of content. Maybe it is the LIVE nature of things or the interactive value feature which adds to the excitement.
Also, it has never been easier to do webinars and live streaming than now, with free platforms like FB Live, Youtube Live, and Periscope.
Apart from that, you can take advantage of various paid but cheap webinar software like Demio which allow you to collect leads.
Do webinars with pure value and no sales intent. Add your personal touch to it by being yourself, sharing personal stories and epiphanies along the way. It will make you charismatic and relatable to your audience.
28. Create chatbots
Again, like any other personal branding strategy, make the chat conversation sequence authentic and true to your voice. The audience should feel like they are having a conversation with you over a cup of coffee.
29. Invest in paid ads
Use smart targeting hacks. Target people with an interest list of brand names only hardcore fans in the industry know about.
The ad should offer something of value to your target audience and show your knowledge on the subject.
Retarget the visitors of your site with a lucrative offer.
30. Get on YouTube
Also, since its an audiovisual medium, the impact is higher and more intimate to the senses than the written word. All this adds great brownie points for your personal branding.
Now simply creating videos and putting it on YouTube may not work for your brand. Instead, you need to optimize your videos for YouTube’s algorithm.
Here are some quick tips on how to get traffic for your YouTube Video:
1. Keyword optimization – Do thorough keyword research. Use this 6 step process to optimize for your keyword.
- Search for your keyword on YouTube and see YouTube’s search suggest recommendations. These are keywords which people are actually searching for while looking for your topic.
- Go to a famous channel in your niche and search for the most popular videos. Click on them and see the tags they are using. Use a tool like VidIQ chrome extension to do this.
- Make a list of all the keywords and tags you collected and then go for the ones with low-level of competition.
- Try to use your main keyword at the beginning of the title and also use them as tags.
- Write a thorough video description, describing what your video is all about and the things the viewer is going to learn. Use the main keyword naturally wherever possible.
2. Content Optimization – Be energetic and expressive in your videos. Start with a hook where you state what will the viewer learn from watching this video. Hype it up by saying what all will you reveal by the end of the video.
Mention the main keyword early in the video and use it wherever it feels natural to do so. Deliver on the promise by giving real transformational value so they are hooked till the end.
Have multiple Calls-to-actions to subscribe and comment on the video. The Youtube search engines will pick it up and show your video to people looking for that topic.
3. Design Optimization – Have attractive thumbnails having your picture along with the title of the video.
4. YouTube Funnel Optimization – Create a funnel with your videos by offering a free checklist or report which acts as “The Next Step” for the viewer after they watch your video.
Offer the checklist by making it available through a landing page where they can get it in exchange for their email.
5. Video Promotion – After optimizing, post the video on your blog post, social media and other forums as a helpful resource for someone looking to get answers on your topic.
6. Consistency – Be consistent on your video posting schedule. Make it a habit for your viewers to expect a video from you on a specific day. For example, you can have a YouTube banner which says – New videos posted every Monday and Friday.
For more YouTube optimization resources, I highly recommend checking this detailed article by Brian Dean of Backlinko.
31. Start a Podcast
A lot of top CEOs prefer to listen to podcasts over videos. Standing out there can mean connecting directly with your industry leaders and evangelists.
Distinguish your content by interviewing industry leaders, experts, and giving actionable content which your listeners can implement easily for quick wins.
For further resources check out this awesome guide on podcasting by Pat Flynn.
4 Offline Personal Branding Strategies
Offline personal branding strategies follow the same basic principles of Online but in the physical world.
So principles like defining a clear target audience, niching down, standing for something, having a unique voice, giving value first, making it about your customers, etc., all remain the same.
Having said that, building your brand offline have the added dynamics of physical presence and personal touch to your brand.
This aspect can be very powerful while building your brand name and business relationships.
Let’s look at 4 step by step offline personal branding strategies to leverage your brand in the physical world.
1. Start doing public speaking gigs
Here is a great hack to do this perfectly.
Go to meetup.com and search for your niche/industry. Hit up all the meetups happening in your city related to your industry and say you want to give a 30-45 minute presentation on a hot topic in your industry. More often than not they will get back to you with your slot as a guest speaker.
Taking it to the next level
2. Network at masterminds and conferences
Start expanding your network by connecting with other members of your industry. Join mastermind groups and participate in industry-related forums actively. Use meetup.com again to find like-minded industry groups.
Become seen to the extent that your name becomes synonymous with your industry. Reach out to influencers and have the value-first mindset by providing value upfront to impress them.
You can use networking tools like Dux Soup and Alfred to first connect with these influencers online and then meet them personally.
3. Write a book and give it away for free
It is best to launch a book when you have a thriving email list and an active blog. This is because it will come in handy for marketing the book. Having said that, it is not a necessary requirement as you can always run ads or collaborate with an influencer to leverage their list.
Now let’s come to the content of the book where a lot of people get stuck.
Follow these easy growth hacks to write a book fast.
Growth Hack 1
Growth Hack 2
Growth Hack 3
Making it available through dropshipping and digital download
After you arrange the information in a book, you can put it on Amazon Kindle as a digital download or use a site like disk.com to drop ship the book to its destination.
Now, here’s where it starts to get really interesting!
After writing and editing your book, give it away for free and only charge for shipping.
Now before you start to frown, hear me out.
Books hold tremendous power in making your brand impactful. They create a great initial touchpoint between your target audience and your brand.
Also, they are a very personal item and tend to quickly become an intimate part of people’s lives.
This can lead to amazing word of mouth exposure and formation of a loyal tribe. Imagine the number of sales and long-term brand equity you can generate from the tribe. Why restrict it all with a price tag?
So use the free + shipping method to quickly gain massive exposure and brand loyalty.
A great example of this is Russell Brunson’s now iconic book – Dotcom Secrets.
4. Merchandise giveaway
A great way to make your brand visible offline is by giving away your brand merchandise for free.
Create t-shirts, cup and other stationery items with your brand logo or catchphrase on it and give it away for free to your superfans.
These superfans will flaunt your merch with pride which in turn will lead to great word-of-mouth advertising.
The key here is to create merchandise only when you have built a sizable following so you can leverage your superfans to promote it.
Pro Tip – Use a site like printful.com to drop ship your t-shirts.
For further reading, here are two awesome resources on Dropshipping.
3 Personal Branding Growth Hacks and Tips
1. Get featured on mass media using the Ladder Method
Now, usually, to do this successfully, you need to achieve something which is extraordinary like earning x million dollars in your industry, having a bestseller book, etc.
Does that sound a bit difficult? Fret not. Use this smart personal branding growth to get into mass media fast.
1. The Ladder Method
2. The Influencer Interview Rub Off
This is another remarkable way to build your personal brand. All you need is a laptop and free software like Skype or Zoom to get it done. Just gather a list of experts in your niche who have a say in your industry.
Do not aim for A-list influencers right away as it will be difficult to convince them for an interview. But you can surely aim for people who have some notable expertise and influence.
Think in terms of:
- YouTube creators with a substantial amount of subscribers
- FB group owners with more than 5000 active members
- Other experts who get featured on podcasts in your niche
Getting influencers to say ‘YES’ for an interview
You can alternatively promise them a paid promotion of the interview to their target audience.
When the audience consistently sees you with experts, they will start associating you as an expert too.
3. The Dennis Yu FB Dollar a Day Ad
After doing this for some time, two things can happen.
Leveraging Personal Branding Tools to Maximize Your Influence and Growth
Here are 28 personal branding tools which have the potential to 10x your brand and completely outclass any competition.
28 Personal Branding Tools
Previously known as Leonard, this tool will automatically connect with LinkedIn profiles based on conditions you define. Use it to connect with experts, editors, writers, and audiences in your industry.
9. Wise Stamp
Get a professional email signature that stands out from the crowd.
With a host of customization features, this email signature tool is sure to position you with a professional edge over the hordes of emails your prospect is getting as we speak.
This beast of a tool will let you live stream to 30+ platforms simultaneously.
Live streaming is the latest trend pushed by nearly all major social media channels. Strategic live streaming can lead to super-fast growth for your personal brand.
Use this unbelievably good tool that comes with a host of analytics and features to grow your personal brand fast.
Use this tool to create short links and add your custom domain name on it. Make your personal brand stand out while sharing pretty links on social media.
Get critical video insights on your competitors and find out their secret sauce to reverse engineer it for your personal brand.
Though it doesn’t have a free forever plan, its free trial offer does not require any credit card and is packed with growth hacking features to reverse engineer successful YouTube channels.
13. Speaker Hub
One of the largest speaker aggregator sites out there.
Sign up and get found by top companies and organizations that are looking to hire professionals to speak at their event.
A must-have tool for anyone building a personal brand in 2020.
A very handy social monitoring tool that gives you email and slack alerts about your brand mentioned online.
Use it to monitor your brand online or even your competitors.
Canva is one of my favorite design tools. Back when I started my entrepreneurial journey in 2015, it used to be my go-to free tool to design brand collaterals.
Though sufficient for newbie entrepreneurs even back then, now the tool is at a level apart with advanced graphic designing features that can make your personal brand look like a million bucks.
Use it to create amazing banners, social media graphics, cover photos, YouTube thumbnails, and more.
Enter your industry expert’s domain name and find their most profitable keywords/ads.
A handy tool to research profitable words and phrases and use them in your personal brand’s communication channels.
Enter your competitor’s domain name and see juicy data like their audience demography and sites they are getting traffic.
SimilarWeb is a comprehensive tool for finding your brand’s target audience and their hangout spots.
A great tool to stand out and grab attention with your blog or social media content.
Made by the superb team at CoSchedule, this unique tool will give you headline ideas that drive emotion, curiosity and inspire action.
Use it to stand out and generate higher clicks for your personal branding content.
Finding it difficult to stand out in your prospect’s inbox?
Send them a personalized video and drive them to your sales funnel via this nifty tool.
Dubb is a great way to position your personal brand in a more professional and exclusive way among a sea of competitors.
Use this tool to create quizzes, surveys, polls, and calculators related to your personal brand.
Interactive content like this has led to the meteoric rise of some great media outlets like BuzzFeed.
Use it for your personal branding and create magnetic engagement that generates leads.
21. Engage Now
Engage your live audience with interesting polls.
Great for making your personal brand stand out and become memorable while doing speaking gigs and engagements.
Create custom videos for your personal brand in minutes using the free Rocketium tool.
Video is one of the biggest attention grabbers on social media. But a lot of us do not focus on it as it takes a lot of work.
Rocketium makes it easy by fetching amazing video templates for your keywords and search terms.
Use the software to easily create a video story and share it in multiple video formats.
Use About.me to create a custom webpage for your personal brand.
It’s a perfect tool for freelancers and newbie entrepreneurs to stand out and create a professional web presence for free.
The tool gives you the space to tell who you are, and pitch what you do, with a call-to-action button taking site visitors to your offer.
A great free tool to move your YouTube game up by many notches.
The tool is loaded with insightful analytics that you can take action on and grow your personal brand on the immensely popular video-sharing social media platform.
My favorite feature is their keyword research tool that gives you juicy data on your chosen keywords.
Use it to get data like search volume for the keyword, how popular is the keyword on YouTube, and my personal favorite, how much competition exists for the given keyword.
Knowing all this tells me if I can rank for my chosen keyword and what are the related keyword opportunities that I did not know before.
Use it to never throw blind punches again on youtube and grow your personal brand on the channel.
Plan and automate your Instagram posting without having to do it manually by using this Instagram growth hacking tool.
The tool allows you to visualize how your Instagram feed will look like before you post.
Also, use their feature called linkin.bio to link Instagram posts to your product pages.
A great free alternative to expensive design tools.
Crello is an all-rounder that lets you create high-definition videos, animations, and social media graphics.
A great free infographic tool that gives you access to engaging templates and over 4000 free icons and images. The tool gives a premium level service with its free plan.
Studying the best Personal Branding Examples to Grow Your Brand
Personal Branding strategies are best understood with actual real-life examples of personal brands in action. We list 5 of the best personal branding examples present today.
5 Best Personal Branding Examples
1. Neil Patel
And if it’s not him ranking on top, it’s definitely one of his many SaaS companies taking the honors.
Being the Wikipedia of online marketing
Purchasing tools and giving it away for free
He recently purchased UberSuggest, a keyword research SEO Tool and made it free for everyone through his own website.
Also, buying such tools differentiates him from other bloggers in the industry, making him “top of mind” for all things SEO.
Giant steps on YouTube
1. Own your niche by giving exceptional value. Become the default choice for content related to your industry.
2. Invest in tools and systems in your industry. Then provide the solution for free to win the hearts of your target market and ultimately convert them as leads.
3. Dedicate time and money to grow your social media channels. See what are your customer’s biggest needs and deliver it to them through their preferred social media channel.
2. Tony Robbins
Creating a unique look and feel
His unique mannerisms, aggressive tactics, and his openness to share personal stories, all blend together to create an exceptional brand identity.
Investing big on social media
Consistently creating content and building authority
With celebs like Bill Clinton, Serena Williams and Hugh Jackman, Tony Robbins shows no sign of slowing down anytime soon.
1. Develop unique aspects about your product which stick and stand out from others in your industry.
2. Put your content on social media channels. Be your authentic self there. It helps in forming a deeper bond with people.
3. Also showcase your mastery in the niche by doing something authoritative, like writing a book about your industry.
3. Tai Lopez
Didn’t this phrase just come to you the minute you saw his name?
That’s the extent of Tai’s brand recognition, which he created by continuously targeting YouTubers with ads about his fleet of cars, his big villa, etc.
Knowing what they want, giving what they need
He appeals to them by showing them what they care about most – having a luxurious life.
In the now-famous ads, he gained their attention and adulation by showing his cars, bungalows, sometimes even having models in the background to add to the “good life” picture.
Getting niche with targeting
Take a step back and think. Will this same strategy appeal to CEOs, developers or Startup Founders?
It won’t. On the contrary, a lot of them might even look down on such marketing tactics. This is because they are experienced. They know the ins and outs of the industry and such marketing ploys.
But then again, they were not Tai’s audience at all!
Tai’s audiences were and are young adults. They are ambitious but without any experience or awareness.
The key to Tai’s personal branding success is his laser-focused targeting and appealing to this audience segment with things they care about most.
1. Know your target audience and focus on creating content especially for them, even if it means alienating others.
2. Identify the emotions and lifestyle which appeals to your target audience and future pace them on that lifestyle by presenting your product as the medium to get there.
3. Use Social Media channels to target and retarget customers.
4. Dan Lok
Dan Lok is one of the highest paid business consultants in the world, and he has made his personal branding express that in a seamless fashion.
He echoes the result he promises to his customers by living the life they aspire to have.
Similar to Tai’s strategy but appealing more to the business executive and young consultant demography, he wears his brand on his sleeve with expensive suits, watches, and other luxury accessories.
He is also quite open about his failures and his journey to success (from being $150k in debt to becoming a multimillionaire). This story curve gives audiences a hero figure to look up to – a masterstroke in personal branding.
His YouTube Show “Boss in the Bentley” further adds to the aspirational aspect which young adults have about their lives.
The special thing about Dan is that his aspirational appearance perfectly blends with actual actionable content where he breaks down all the tools and strategies he uses to grow his businesses.
He shares footage of his high priced seminars and masterminds for free on Youtube. He explains this strategy as a branding exercise where the audience will get so much value from his free content that when he finally offers his paid content, it will be a no-brainer to buy from him.
His transformational content + proven results are intended to make his audiences feel the transformation in their heads (aka future pacing), thus giving them the psychological confidence to take action in reality.
All of this makes his personal brand very addictive for his audiences.
1. Live what you preach. If you are talking about high ticket sales, make your lifestyle look the part.
2. Be open about your journey and your struggle. This will make your success look more remarkable, and your audience will look up to you for inspiration.
3. Back your appearance with actual valuable content, so your audiences can truly believe in the possibilities you promise them.
5. Brian Dean
Brian Dean’s name has become synonymous with SEO. He is regularly quoted by top industry experts like Neil Patel, Eric Siu, among others. He is also known in the industry for inventing the “Skyscraper” and “Guestographic” technique.
This is because Brian has managed to distinguish himself as one of the top SEO influencers through his site Backlinko.
The site is known for its exceptionally detailed guides on all things related to Search Engine Optimisation and conversion.
The strategy Brian follows is simple but highly powerful.
He does not publish content frequently, but when he does, he pulls no stops to make it look and feel exceptional, giving more value than any of his counterparts in the industry.
His content is detailed, insightful and filled with high-quality examples focused on giving transformational knowledge.
Creating these exceptional long-form pieces of content and optimizing them for SEO makes him stand out in his niche.
Also as earlier mentioned, he has invented some highly powerful strategies in SEO and given them unique names. So next time an SEO expert is writing about “guestographic strategy”, he is more than likely to attribute Brian on that, thus adding more weight to his personal brand.
1. Create less content but when you do create it, pull no stops to make it exceptionally valuable to your industry.
2. Optimize the content for SEO so you can rank high and come on the first page of results whenever someone searches for the main keywords in your industry.
3. Share some strategies you use in your business and give unique names to them. Stick to those names and make them popular by making videos and blogs about them. Once the name catches on, you will be known as the inventor of the technique. This will bring a lot of traction and brownie points for your personal brand.
Using The Ultimate Personal Branding Infographic to Fix Your Brand Strategy
This has been one of the most detailed guides on Personal Branding.
It covers every concept and strategy that are relevant to growing your personal brand fast in 2019 and beyond.
The Next Step
I hope you got tons of AHA moments and epiphanies about how to build a profitable personal brand.
That’s why I have put together a collection of bonus content for you to take action right away.
You get the 60-second Personal Branding implementation checklist which will make you stand out in your industry and get leads in automation.
The implementation checklist is filled with many actionable steps written in crisp to the point execution sequences.
- Learn how to never again be confused about what to say to your audiences and what stance to take while communicating your sales message on Social Media (Point 1 and 2)
- Set your social profiles to speak your brand without any daily efforts from you (Point 3 and 4)
- Discover the 1 method which will put you in front of millions of target customers and help you generate leads on autopilot! (Point 5 and 6)
- The 1 smart tactic which can help you build relationships with influencers and even get promoted by them on their own platforms! (Point 13). ← This is my personal favorite (word of advice – Please be genuine and honest while using this).