About

Attention Solopreneurs…

What if you could get all the latest solopreneur marketing and business strategies, tools and resources arranged in 1 place? 

All packaged in a way that navigates through all the tedious and halting solo business roadblocks, and provides you with those quick wins and one-person business success cheat codes?

Hi, I am Abhik, Founder of The Starting Idea and a solopreneur like you. I started this blog to deliver exactly that.

Now, you see, there are countless blogs and videos about growing a business and scaling a startup, but you will be hard-pressed to find content specifically tailor-made for solopreneur business success. 

This is a problem many solopreneur startups face as our needs are so nuanced and specific, that only a solopreneur can understand it. The generic startup growth content feels superficial and not decisive in moving the needle for us.

I faced the exact problem in 2014.

You see when I started my first business back in 2014, I was constantly searching for resources and tools I needed to start and grow my business. I was attending conferences, and meetups, spending hours on Google reading blogs and subscribing to countless newsletters.

How my old strategies fared

I was spending countless hours looking for info and tools rather than taking actual action. Also, a lot of the information was either half-baked or just elementary-level knowledge related to business growth in general.

Nothing specific for solopreneurs.

Moreover, the meetups were full of beginners and novices…

The so-called “mentors” were preaching about results they didn’t have…

And the internet itself was filled with randomly arranged information filled with fluff advice.

Not exactly the kind of sources you will rely on for your solopreneur business, right?

I wanted actual actionable strategies on how to grow a solopreneur business, but what I got instead was a learning curve that was crooked and sometimes even outright misleading.

All of this led to constant blind spots and guesswork in my business, leading to complete failure.

It was at this time that I decided to follow a new approach.

I made a playbook of my Dream 100 Entrepreneurs who started essentially as Solopreneurs – A complete strategy and tactic handbook of the top solo entrepreneurs of the world that I look up to.

I wanted to study and master the level of tactical ingenuity, growth hacking strategies, and positioning they used to get to this level without any outside support.

I dedicatedly mapped out each of their strategies, noted all the actual tools they were using in growing their businesses and reverse-engineered their growth hacks.

These entrepreneurs included names like Bezos, Noah Kagan, to Pat Flynn, and Bryan Harris.

The result of these learnings became The Starting Idea – A collection of strategies used by the world’s best solo entrepreneurs to growth hack each aspect of solopreneur business.

That’s what I want to share with you.

But there’s more…

The Outcome

You see, the more I practised what I learned from the strategy swipe files of these business heavyweights, the more I developed muscle memory on what to do. It became second nature.

I knew which strategy and tool to apply for each aspect of my business growth. My solopreneur business started growing and I got myself on media platforms like Inc. Magazine and YourStory.

I noticed the more I learned through the best and put them into action, the more hardwired the right strategies for growth became inside me. 

That’s where it clicked. 

I wanted to deliver this effect on you with my content. 

I want every one of our heroic and ambitious solopreneurs to develop these growth paths as second nature and get the solopreneur growth tactics hardwired in them through strategic practice. 

I aim to achieve it through Done-With-You workshops, extensive meetups, and tutorials. That’s where The Starting Idea aims to go.

I have listed out all my strategies and growth hacks in a playbook which I send out as a newsletter series called the Growth Club.

What’s more? The membership is completely FREE.

Here’s what you get when you become a member:

• EXCLUSIVE Content Access: quick and powerful Solopreneur Growth Hacks and INSIDER tips not found ANYWHERE ELSE

• FREE Email Courses covering various topics in one-person business branding, marketing, and productivity

• Exclusive Contests and Giveaways reserved only for subscribers

• Opportunity to join the Growth Club VIP

• Opportunity to get FREE tools, assets and lifetime deals on software