3 Personal Branding Growth Hacks That Will Make You Influential in 2021
Founder and Editor-in-chief
The Starting Idea
1. The Frank Kern Newscaster Method
I learned this dead simple but highly effective trick from one of my Internet Marketing mentors, Frank Kern.
But don’t let the simplicity of this method fool you on how effective this can be.
So here’s what you do:
You simply pick up a video (can be educational, can be a discussion) based on your niche and make a blog article commenting on it.
For example, if you are in the niche of teaching lead guitar, then simply go on YouTube and look for videos of people teaching the same. Find one of the best videos and ask the permission of the video creator if you can share it on your site (most will say YES immediately).
Put the video on your site with a write up on the technique being used, any alternative methods you suggest, etc. The idea is to make your post an “extended read” accompanying the video.
That’s it! This will showcase your knowledge in a very simple and easy manner and also help build a relationship with the video creator who might as well give you a shout-out in front of their audiences.
A double whammy for your personal branding!
2. Working for your Dream 100 or the Inception Tactic
This one can be frowned upon as it needs a bit of work. But trust me, the results will be awesome.
A lot of people, especially freelancers get upset at the idea of working for free. I get you on that, as I have been there myself. But there is a great benefit of working for free IF (and the IF is important) you work for the RIGHT PEOPLE.
Seek out influencers in your niche, or as Russell Brunson calls it, the “Dream 100”. Seek them out from YouTube, Podcasts, FB groups, etc. Then request them to let you work for them for free in return for a video testimonial and a shoutout to their well-built audience base.
Now here’s the GOLD part. After you get the video testimonial, package it attractively and run ads on them targeting the very audiences of the influencer.
This way you will incept authority and create favoring emotions in the minds of audiences interested in your niche.
3. Ryan Levesque’s ASK Method Hack (fine-tuned for personal branding)
When you speak the language of your audience, you strike that special cord with them. Ryan Levesque’s ASK method teaches precisely that. Basically, you just put up a survey asking people what they want. Then you build it.
At its core, there are two questions you need to ask your audiences:
a) What is the no.1 challenge right now in their business?
b) What all have they done till now to solve it?
When you get these answers and then build consistent content to solve this pain point, you will be seen as their ideal solution provider.
As you highlight their frustrations and failures in their own language, they will feel that you understand their problem better than anyone else.
Next, when you present your solution in an easily consumable way, you will instantly be seen as a problem solver. This will magnetically pull people to your brand.
Now, here’s to you implementing them and taking action.
Hope you got a lot of value from the article and now feel equipped to grow a stellar personal Brand in 2021.
Here’s what you can do next:
You get the 60-second Personal Branding implementation checklist which will make you stand out in your industry and get leads in automation.
The implementation checklist is filled with many actionable steps written in crisp to the point execution sequences.
- Learn how to never again be confused about what to say to your audiences and what stance to take while communicating your sales message on Social Media (Point 1 and 2)
- Set your social profiles to speak your brand without any daily efforts from you (Point 3 and 4)
- Discover the 1 method which will put you in front of millions of target customers and help you generate leads on autopilot! (Point 5 and 6)
- The 1 smart tactic which can help you build relationships with influencers and even get promoted by them on their own platforms! (Point 13). ← This is my personal favorite (word of advice – Please be genuine and honest while using this).
Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book “The Growth Toolbox” covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.