30 Best Free Lead Generation Software to Get Clients in 2024

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

This is a list of 30 best free lead generation software to get clients in 2024.

Lead generation tools serve the most important need of a business – Making money.

For all the other jazz, at the end of the day, a business can only survive if it has a continuous flow of customers.

But with heavy competition in every industry, getting customers is becoming more and more difficult.

First, you need to know how to contact your prospect and what to say to them.

Secondly, you need to stand out from the crowd to get noticed by your prospects and get them to do business with you.

All of this can be expensive enough for a new startup founder or a freelancer to afford.

Based on that, here are 30 completely free lead generation tools and sales software that you can use to get customers today.

To help you better, we have categorized the lead generation software into different sections. Use the table below to go straight to the section most relevant to your current needs.

  • Free Prospecting Tools
  • Free Lead Capture Tools
  • Free SMTP Tools
  • Free Email Marketing Automation Tools
  • Free Spam Testing Tools
  • Free Proposals and Invoicing Tools
  • Free Personalized Video Messaging Tools
  • Free Meeting Scheduling Tools
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Free Prospecting Tools

Quickly find important emails of any company by just entering their domain name.

Use the free chrome extension version of LinkedIn Sales navigator to get insights on people you are communicating with on emails.

Find local leads in your area with this free tool.

Find up to 50 emails with their free forever plan.

See Facebook and work info of your leads on Gmail.

Find details about anyone with a billion strong database of public records.

Get verified B2B emails in a jiffy.

Get PR leads delivered directly to your inbox. Get relevant queries from journalists and use it for your business or to position a client and get massive mainstream attention.

Free Lead Capture Tools

9. Sumo

Use this free lead capture software to convert your site visitors into leads for your business.

Capture leads and find out more about them with info about their job profiles, social media profiles and more. Track how they landed up to your site.

11. Flowlu

Another great free alternative to the above free tools.

Have a lead capture bar on top of your site to instantly grab new leads.

Free SMTP Tools

Send 100 emails a day forever with core marketing features.

Set up an SMTP server in minutes and achieve deep personalization with this tool.

Free SMTP server with 24/7 support and advanced features.

Free Email Marketing Automation Tools

Simple Email Marketing software to send newsletters to your subscribers.

Set up an SMTP server in minutes and achieve deep personalization with this tool.

Keep sending emails to your leads with automated reminders.

Free Spam Testing Tools

Test if your email is spam worthy.

An alternative to the tool above.

Free Proposals and Invoicing Tools

Use Fiverr Workspace (previously AND CO) to create simple proposals and invoices. This can be a very handy tool for freelancers who are looking to get their first client.

Get your digital documents signed with this tool. The free version allows for 3 documents per month.

A free professional invoice making app.

Create simple invoices easily and in minutes.

25. Wave

Free invoicing and accounting app. 

Another great invoicing tool.

Free Personalized Video Messaging Tools

27. Loom

Use Loom to record your screen and webcam at the same time, and run your customers/leads through different processes.

28. Dubb

A tool similar to Loom.

Free Meeting Scheduling Tools

Use this free software to schedule meetings with your leads.

Use this free tool to schedule your meetings fast and forget the back-and-forth emails. It integrates with both your calendar and HubSpot CRM for smooth meeting setup with your leads, prospects, or customers.

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Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.