34 Best Free Lead Generation Software to Get Clients in 2025
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This is a list of 34 best free lead generation software to get clients in 2025.
Lead generation tools serve the most important need of a business – Making money.
For all the other jazz, at the end of the day, a business can only survive if it has a continuous flow of customers.
But with heavy competition in every industry, getting customers is becoming more and more difficult.
First, you need to know how to contact your prospect and what to say to them.
Secondly, you need to stand out from the crowd to get noticed by your prospects and get them to do business with you.
All of this can be expensive enough for a new startup founder or a freelancer to afford.
Based on that, here are 34 completely free lead generation tools and sales software that you can use to get customers today.
To help you better, we have categorized the lead generation software into different sections. Use the table below to go straight to the section most relevant to your current needs.
- Free Prospecting Tools
- Free Lead Capture Tools
- Free SMTP Tools
- Free Email Marketing Automation Tools
- Free Spam Testing Tools
- Free Proposals and Invoicing Tools
- Free Personalized Video Messaging Tools
- Free Meeting Scheduling Tools
- Free AI Lead Generation Tools
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Free Prospecting Tools
1. FindThatLead
Quickly find important emails of any company by just entering their domain name.
Use the free chrome extension version of LinkedIn Sales navigator to get insights on people you are communicating with on emails.
Find local leads in your area with this free tool.
Find up to 50 emails with their free forever plan.
5. Discoverly
See Facebook and work info of your leads on Gmail.
Find details about anyone with a billion strong database of public records.
7. Skrapp
Get verified B2B emails in a jiffy.
8. Hunter
Get PR leads delivered directly to your inbox. Get relevant queries from journalists and use it for your business or to position a client and get massive mainstream attention.
Free Lead Capture Tools
9. Sumo
Use this free lead capture software to convert your site visitors into leads for your business.
10. HubSpot
Capture leads and find out more about them with info about their job profiles, social media profiles and more. Track how they landed up to your site.
11. Flowlu
Another great free alternative to the above free tools.
12. Hellobar
Have a lead capture bar on top of your site to instantly grab new leads.
Free SMTP Tools
Free Email Marketing Automation Tools
Free Spam Testing Tools
Free Proposals and Invoicing Tools
21. Fiverr Workspace
Use Fiverr Workspace (previously AND CO) to create simple proposals and invoices. This can be a very handy tool for freelancers who are looking to get their first client.
22. Hello Sign
Get your digital documents signed with this tool. The free version allows for 3 documents per month.
23. Invoicely
A free professional invoice making app.
24. Slimvoice
Create simple invoices easily and in minutes.
25. Wave
Free invoicing and accounting app.
Another great invoicing tool.
Free Personalized Video Messaging Tools
Free Meeting Scheduling Tools
29. Calendly
Use this free software to schedule meetings with your leads.
Use this free tool to schedule your meetings fast and forget the back-and-forth emails. It integrates with both your calendar and HubSpot CRM for smooth meeting setup with your leads, prospects, or customers.
31. SimplyMeet
SimplyMeet is a great tool that does all the basics of meeting scheduling but with a very generous free plan. This can help you schedule your meetings as a freelancer and for most people, the free plan will be more than enough.
Free AI Lead Generation Tools
32. BHuman AI
AI + Lead Gen = Scaling.
Yes, with the coming of AI, Lead generation has become hyper scalable and has enabled solopreneurs and bootstrapped founders to compete on equal footing with large companies with massive manpower.
Take BHuman for instance. With BHuman, you can clone yourself to create a digital version of you that can attend meetings, calls, talk to customers, and whole lot more. Imagine the revenue potential there if you can create multiple versions of yourself that look and sound like you while operating on your braintrust A great tool where you can sign up for free.
The lead generation use case can be to use BHuman AI tool to create personalized videos for each of your leads at scale. When you address them and talk diretly with them on video, there are more chances for him to book a discovery call with you. Earlier you had to do it manually. With AI, you can do this at scale with just a few clicks.
33. HeyGen
With HeyGen, you can create AI avatars for your lead gen videos and translate the videos into multiple languages. This tool is great for camera shy people (Ahem…me!) as now an amazing AI avatar can do the job for you.
34. Instantly AI
Instantly AI leverages AI to craft personalized sequences for each prospect. You can automate follow up triggered by common keywords. So if a prospect mails you a query, and you re out of office, you can trigger the AI to send a personalized message based on keywords used in the responses of your prospects.
Also the AI can be leveraged to rapidly test different email outreach campaigns and automate optimization by scaling the best performing campaigns.
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Abhik Shome
Abhik Shome is the Founder of The Starting Idea, a solopreneur-focused business growth magazine. With The Starting Idea, he aims to share clever (and unconventional) content marketing strategies and untapped tools for solopreneur startups to seize profitable blue ocean opportunities rapidly before the competition. He has previously contributed to major publications like Inc Magazine, Business Insider, Thrive Global, Influencive, and YourStory. Connect with him on LinkedIn.