28 Free SEO Tools for Entrepreneurs and Startups (2019)

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

Is there a better time to reach your target audience than at the exact time when they are actively searching for topics or product in your niche?

Think about it. You are 1000% more likely to convert a person who is actively looking for a solution you provide compared to a person who is not interested in it at all.

That’s why SEO is so important. When your content is optimized for search engines, you will rank on the first page of Google, Bing, etc., for keywords that your target audience is searching for.

But content optimization does not come for cheap. Tools like Ahrefs can be very expensive for the startup founder, freelancer or solopreneur to afford.

But fret not.

Me and my team have brought together a collection of 28 free SEO tools that will take care of every search engine optimization need to make your content rank on the 1st page of every search engine on the globe.

The free SEO tools include everything from on-page optimization software to off-page optimization tools.

To assist you better, we have organized the tools into different SEO categories.

Use the table of contents below to scroll right to the section that is most relevant to your current SEO needs.

Here you go:

  • Free On-Page SEO Tools
  • Free Off-Page SEO Tools
  • Free Keyword Research Tools
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Free On-Page SEO Tools

Completely free SEO audit and reporting tool. Use it for yourself or to impress leads.

If you want to make your website SEO optimized for free, look no further than the Yoast plugin. Use it to optimize your site for SEO, correct search optimization issues and get tips on better SEO practices.

An alternative to Yoast. Use it to create XML Sitemaps, HTML Sitemaps and more.

Improve your website speed by optimizing your site images with this free tool.

Serve static HTML sites and improve your site speed.

Get insights on how well your site loads apart from recommendations on how to fix it.

A great tool from Hubspot that tells you how strong your website is in terms of search engine optimization.

Simply enter your website URL and it will tell you how you perform on critical SEO parameters like page speed, page size, browser caching, page redirects, compression, mobile optimization, and more.

Free Off-Page SEO Tools

Use SEMrush to discover organic and paid keywords, do backlink analysis, and more.

Google analytics provides you details about who are the visitors of your site and how your users are behaving on your site.

Know their demography, their country, the device they are visiting from, their visiting time and the articles that are getting the most hits. Use this data to create better search engine optimized content.

Understand how Google sees your site and get email alerts to fix issues.

A free tool which gives you detailed downloadable report on how your site fairs in terms of SEO.

Use Neil Patel’s tool to find related keywords, do detailed backlink analysis and more.

Use Screaming Frog to find SEO related issues in your site like HTTP header errors, javascript rendering, bloated HTML, and more.

Backlinks are critical for SEO. Get detailed backlink analysis of any of your competitors with this free tool. Use the data to create better content and then approach these sites linking to your competitor to now link to you.

A tool similar to link explorer. Analyze the backlink data of any site for free in a matter of seconds.

Use this tool to determine the site’s page structure and its relevance for specific search words.

Check your local listings on Google, Bing and other local search engines.

Score your website for accessibility, SEO and technology.

Search for copies of your page on the web.

Get a free SSL certificate with this tool and make your site more trustworthy.

Get a domain name for your business which has keywords of your industry. Use this tool to find the best combination of available domains.

Get great blog titles, heavy with your keywords with this tool.

Same use as the tool above.

Free Keyword Research Tools

Plan your keyword strategy with this free tool from Google.

Larry Kim and Wordstream are both big brand names. So when a keyword research tool comes from the Wordstream house, you know its going to be good. They have recently improved their product even more and completely revamped it. A great tool to have in your SEO arsenal.

Another free keyword research tool you can use to double down and verify the data of other tools.

Use this tool to generate long-tail keywords for your next content piece.

Use this tool to get most profitable LSI keywords that Google loves.

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Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

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