42 Free Content Marketing Tools You Must Use in 2024

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

This is a vetted list of 42 free content marketing tools to grow your online business in 2024.

Content marketing is one of the most important functions of an online business. And yes, it is sometimes very expensive.

Me and my team took that as a challenge and started looking for free alternatives to all the essential paid options.

What we ended up with is a highly curated list of 42 best free content marketing tools that are better than some of the top paid options out there.

To help you better, we have categorized the content marketing tools into different sections. Use the table below to navigate straight to the section that suits your current needs.

  • Free Demography Research Tools
  • Free Facebook Messenger Chatbots
  • Free Social Media Marketing Tools
  • Free LinkedIn Growth Hacking Tool
  • Free Twitter Growth Hacking Tool
  • Free Medium Growth Hacking Tool
  • Free Instagram Growth Hacking Tool
  • Free Link Shortener Tool
  • Free PR Tool
  • Free Influencer Marketing Tools
  • Free Webinar Tools
  • Free Landing Page Tools
  • Free Lead Capture Tools
  • Free Lead Magnet Creation Tool
  • Free Email Marketing Tools
  • Free Viral Marketing Tool
  • Free Browser Notifications Tool
  • Free PPC Tool
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Free Demography Research Tools

1. Alexa

Get detailed web traffic statistics and analytics using Alexa.

See where your competitor is getting its traffic from, what are the sources of the traffic and the demography of its audience.

Free Facebook Messenger Chatbots

Easily create FB chatbots in minutes and trigger them using the variety of features available with ManyChat.

Another free alternative to ManyChat.

A super simple chatbot tool with a lot of advanced features. The product comes from Larry Kim, reputed marketing influencer and founder of WordStream.

Free Social Media Marketing Tools

Schedule your content in advance across a variety of channels using Hootsuite’s free plan. Perfect for startups and freelancers.

Buffer’s free social media marketing tool is getting more and more advanced with each passing day. From scheduling content, to creating images using Pablo, to link shortening, Buffer has us all covered. For FREE.

A perfect tool for freelancers, solopreneurs and digital nomads on a budget.

Offer visitors to unlock your content with a tweet, thus increasing social engagement.

A free tool to increase web traffic with share buttons, related posts, follow buttons and more.

Free LinkedIn Growth Hacking Tool

LinkedIn growth hacking tool which lets you auto visit/follow/endorse profiles, and send sequential messages with your own signature.

Free Twitter Growth Hacking Tools

Get all your twitter related data across multiple accounts in a clean streamlined dashboard, find out what’s trending, who is mentioning you, etc., in real time.

See the recent follows and likes of 3 twitter users of your choosing.

Find any Twitter user’s top 10 tweets based on engagement of each tweet.

Free Medium Growth Hacking Tool

Make your Medium passages tweetable with this tool.

Free Instagram Growth Hacking Tools

15. UNUM

Improve your Insta visual storytelling with this visual planning app. It also comes with tags to store/reuse notes and hashtags.

16. Repost

Easily repost other people’s Instagram content with this nifty tool.

17. Gleam

Grow your Instagram following with this free Instagram contest app.

18. Later

Visually plan and schedule Instagram posts.

19. Bitly

The classic link shortener tool we all love when it comes to posting on Twitter and other platforms with strict word limit.

Free PR Tool

20. HARO

Tool journalists use to collect information and data for their content pieces.

Use it to get information requests about your industry delivered straight to your mail. Simply answer back to them and land yourself some easy media features.

Free Influencer Marketing Tools

Enter a keyword and find the top influencers of your industry on Twitter.

A great influencer outreach tool where you can enter your industry keywords and find top influencers on Twitter based on filers like location and type of account (personal profile, organization).

Also, use it to find top conversations happening in real time that is based on your keyword.

Free Webinar Tools

23. Zoom

Don’t spend top dollar on expensive webinar tools. Use this free tool to host up to 100 participants. The free version comes packed with features.

Also, use it to find top conversations happening in real time that is based on your keyword.

A free tool which lets your users opt-in for your webinar with one click.

Use Google Hangouts to host mastermind webinars to a small inner circle of people.

Free Landing Page Tools

Create beautiful landing pages with the free version of Ontrapages.

A sister tool of One Click, coming from Bryan Harris’s growth tools family.

Use the tool to create beautiful landing pages optimized for marketing.

Free Lead Capture Tools

28. Sumo

Use this free lead capture software to convert your site visitors into leads for your business.

29. HubSpot

Capture leads and find out more about them with info about their job profiles, social media profiles and more. Track how they landed up to your site.

30. Flowlu

Another great free alternative to the above free tools.

Free Lead Magnet Creation Tool

31. Attract

Create a variety of lead magnets in minutes with this free tool.

Free Email Marketing Tools

Simple Email Marketing software to send newsletters to your subscribers.

A completely free CRM software, one of the best in the industry.

A great alternative to the above two. Send up to 100 emails a day with the free version.

Use this software to send unlimited emails for up to 1000 subscribers.

Manage up to 2000 subscribers with 14k emails with their free plan.

37. Mautic

An open source marketing automation project. Completely free but a bit complicated for beginners.

Send up to 300 mails a day/9000 mails per month with this tool for free.

Pre-written emails for day to day business work.

Free Viral Marketing Tool

40. GoViral

Use gamification incentives to grow your email list and social following.

Free Browser Notifications Tool

A free forever browser notification tool, to alert your audiences of new content even when they are not on your site.

Free PPC Tool

Use the free tool from Wordstream to do PPC ads better.

Want to save this guide for later?

Just enter your email address and we’ll send you the PDF of this guide for FREE.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.