13 Free CRO (Conversion Rate Optimization) Tools in 2024

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

This is a highly-vetted list of 13 best free CRO tools to get better insights into your customers and convert them into leads in 2024.

Conversion rate optimization tools are becoming quite the trend in the marketing world.

This is due to the simple fact that in order for a business to be successful, you need to convert your audiences into customers of your product.

To do this, you need to build your product based on the needs, aspirations, and behavior of your audience.

Based on that, here are 13 free CRO tools that will help you optimize your website and product communication for conversion and leads in 2024.

To help you better, we have categorized these CRO tools into different sections.

Use the table below to navigate straight to the section that caters to your current needs.

  • Free Chatbot Tool
  • Free Website Heatmap/ UX Tool
  • Free A/B Testing Tools
  • Free Survey Tools
  • Free Customer Trends Tools

Free Chatbot Tool

A super simple chatbot tool with a lot of advanced features, created by none other than Wordstream’s Larry Kim.

Use it for distributing your blogs, lead magnets & offers on Facebook Messenger with around 80% open rate.

Free Website Heatmap/ UX Tool

2. Hotjar

See and analyze how your site visitors are interacting with your site by seeing heatmaps of their usage.

Free A/B Testing Tools

Use Google’s own A/B testing tool to know what version of your landing page converts the best.

See what real people gather from your website and what they retain with this handy tool.

5. VWO

See how long should you run your tests with this free calculator.

Free Survey Tools

Collect data from your audience in a very fun and interactive way with this free survey tool.

Another giant survey tool, use it to collect responses in a fast and easy way.

Create unlimited surveys with unlimited questions and responses with this free tool.

Zoho gives you an option of 200 free survey templates to make your survey engaging and running fast.

Google’s very own survey tool. Nuff said.

Another great survey option if you don’t want to choose any of the above!

Enter a keyword and this tool will immediately throw all the biggest questions customers have related with this topic, all arranged in a very visual form.

13. Quora

A great way to research your customer and your industry is by using Quora. Just enter your keywords and see what questions are people asking on that topic.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.