13 Free CRO (Conversion Rate Optimization) Tools in 2024
Founder and Editor-in-chief
The Starting Idea
This is a highly-vetted list of 13 best free CRO tools to get better insights into your customers and convert them into leads in 2024.
Conversion rate optimization tools are becoming quite the trend in the marketing world.
This is due to the simple fact that in order for a business to be successful, you need to convert your audiences into customers of your product.
To do this, you need to build your product based on the needs, aspirations, and behavior of your audience.
Based on that, here are 13 free CRO tools that will help you optimize your website and product communication for conversion and leads in 2024.
To help you better, we have categorized these CRO tools into different sections.
Use the table below to navigate straight to the section that caters to your current needs.
- Free Chatbot Tool
- Free Website Heatmap/ UX Tool
- Free A/B Testing Tools
- Free Survey Tools
- Free Customer Trends Tools
Free Chatbot Tool
1. MobileMonkey
A super simple chatbot tool with a lot of advanced features, created by none other than Wordstream’s Larry Kim.
Use it for distributing your blogs, lead magnets & offers on Facebook Messenger with around 80% open rate.
Free Website Heatmap/ UX Tool
2. Hotjar
See and analyze how your site visitors are interacting with your site by seeing heatmaps of their usage.
Free A/B Testing Tools
Use Google’s own A/B testing tool to know what version of your landing page converts the best.
See what real people gather from your website and what they retain with this handy tool.
5. VWO
See how long should you run your tests with this free calculator.
Free Survey Tools
6. Typeform
Collect data from your audience in a very fun and interactive way with this free survey tool.
7. SurveyMonkey
Another giant survey tool, use it to collect responses in a fast and easy way.
8. SurveyPlanet
Create unlimited surveys with unlimited questions and responses with this free tool.
9. Zoho Survey
Zoho gives you an option of 200 free survey templates to make your survey engaging and running fast.
10. Google Forms
Google’s very own survey tool. Nuff said.
11. SmartSurvey
Another great survey option if you don’t want to choose any of the above!
Free Customer Trends Tools
Enter a keyword and this tool will immediately throw all the biggest questions customers have related with this topic, all arranged in a very visual form.
13. Quora
A great way to research your customer and your industry is by using Quora. Just enter your keywords and see what questions are people asking on that topic.
Abhik Shome
Abhik Shome is the Founder of The Starting Idea, a solopreneur-focused business growth magazine. With The Starting Idea, he aims to share clever (and unconventional) content marketing strategies and untapped tools for solopreneur startups to seize profitable blue ocean opportunities rapidly before the competition. He has previously contributed to major publications like Inc Magazine, Business Insider, Thrive Global, Influencive, and YourStory. Connect with him on LinkedIn.