Free Content Research Tools: 22 Top Picks in 2024
Founder and Editor-in-chief
The Starting Idea
This is a hand-picked list of 22 best free content research tools to create irresistible content in 2024.
Content research tools are highly important in the overall success of a blog.
To assist you better, I have categorized the tools into different sections.
Use the table of contents listed below to jump straight to the section you are more interested in.
Here you go:
- Free Customer Research And Survey Tools
- Free Ad and Promotional Copy Swipe Files
- Free Social Media Content Research Tools
- Free Marketing Data and Research Tools
Free Customer Research And Survey Tools
1. Typeform
Collect data from your audience in a very fun and interactive way with this free survey tool.
2. SurveyMonkey
Another giant survey tool, use it to collect responses in a fast and easy way.
3. SurveyPlanet
Create unlimited surveys with unlimited questions and responses with this free tool.
4. Zoho Survey
Zoho gives you an option of 200 free survey templates to make your survey engaging and running fast.
5. Google Forms
Google’s very own survey tool. Nuff said.
6. Smart Survey
Another great survey option if you don’t want to choose any of the above!
Free Ad and Promotional Copy Swipe Files
7. Swipefile
A marketer needs swipe files for writing winning content. This site gives you plenty of winning examples of content in every category. Be it explainer videos, direct mails, sales pages, About pages or even billboards, swipefile.com has great examples to get inspiration for your next marketing content assignment.
8. Swipe-Worthy
Get detailed dissection of some of the most iconic copywriting examples from history. A must have tool for every copywriter and marketer.
9. Adespresso
Search 176,490 ads spread across multiple categories to find what your industry leaders are doing with FB ads.
A simple chrome extension which can take full page screenshots of a site.
Use it to capture your competitor’s sales pages and funnels during their launch campaigns.
I usually maintain a swipe file of all my competitor’s launch campaigns as it helps me in using their market research acumen to leverage my own campaign.
11. Droplr
A tool similar to Full Page Screen Capture.
12. Feedly
Collect all the topics that matter to you at one place.
Free Social Media Content Research Tools
13. VidIQ
A great tool loaded with features for Youtube growth hacking.
The tool is full of insightful analytics that makes you move the needle in terms of growing your YouTube channel.
The best part about the tool is its keyword research feature that gives some winning data that you can use to get an edge over other YouTube creators. The feature reveals keyword opportunities that are easy to rank.
Use it to quickly rank and get views for your new channel.
14. Hashtagify
Search your hashtag and find correlated hashtags based on popularity, trends and also the influencers who are using them.
15. TubeBuddy
This is a goldmine for all YouTube video creators out there. TubeBuddy gives you critical data on keywords and makes you aware of the ranking difficulty of each keyword.
Not only that, but it will also tell you suggested tags to use in your videos so that you start ranking high on YouTube.
16. RiteTag
Get instant hashtag suggestions not only for text but also images using this cool tool.
17. Display Purposes
Drop a main hashtag to generate a ton of related popular hashtags. Plug and play the hashtags on instagram.
Free Marketing Data and Research Tools
Content works best when supported with data.
Here is a collection of some of the best marketing data sources collected from across the internet.
So next time you are writing a marketing article, do not be lost on how to quote those elusive numbers which marketers like Neil Patel and Larry Kim so often use.
Just pick any of the data banks given below, find the marketing niche you are writing about and use the data given there.
18. WordStream
19. Column Five
20. Smart Insights
21. NG Data
22. HubSpot
Abhik Shome
Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book “The Growth Toolbox” covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.