14 Free Competitor Analysis Tools for Entrepreneurs and Startups (2019)

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

When you are starting out, you cannot waste time, money and resources on elaborative business experiments and hit and miss efforts. You need concrete proven strategies that have shown their mettle in your industry.

Based on that, here are 14 free competitor analysis tools that you use to spy on your competitors/industry leaders and see what is working for them, what is not working for them, what are they being appreciated for, what are they being hated for, and so on.

If used correctly, these tools can be a game changer for your business.

Mentions on the Web

Find when and where your competitor is being mentioned on the web in real time using Google Trends.

Enter your competitors on Social Mention and get detailed analytics like mentioning frequency, sentiment, reach, etc., collected from across the web.

Free Website Research Tools

See where your competitor is getting its traffic from, what are the sources of the traffic and the demography of its audience.

Use Buzzsumo to know what kind of content is working best in your industry. Just use your industry keywords in Buzzsumo and see what kind of articles are getting the highest rate of social engagement.

Alternatively, enter your competitor’s domain and see what articles of your competitor are their best performing hits.

A handy tool to generate viral content and come up with viral headlines.

3. SpyFu

Learn your competitor’s PPC keywords and SEO strategies, search and download their keywords. An awesome PPC research tool.

4. Crayon

Track the changes of your competitor’s digital footprint and get email notifications of it.

A giant SEO tool that is completely free. Quickly check relevant keywords based on your niche, get SEO based tips and score your site for optimization.

6. SEMrush

Analyze your competitor’s top organic and paid keywords, backlinks and more with SEMrush.

7. Alexa

Get detailed web traffic statistics and analytics using Alexa.

8. Moz

Backlinks are critical for SEO. Get detailed back analysis of any of your competitor with this free tool.

Use the data to create better content and then approach these sites linking to your competitor to now link to you.

Use Siteliner to check for broken links of any site, and then help the site fix it by pitching your link as a replacement for it.

Free Technology Research Tools

See what technology is being used by your competitor.

Free Competitor’s Social Media Performance Research Tools

1. Daily 140

See the recent follows and likes of 3 twitter users of your choosing.

Find any Twitter user’s top 10 tweets based on engagement of each tweet.

The Next Step

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Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik’s content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here.

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