In 2024, people will be making their buying and hiring decisions based on the brand of the person behind a product or service. They want to see if the person backing the product has a reliable personal brand which has authority in the industry.

Bottom line – It doesn’t matter if you are an entrepreneur, executive or a freelancer. You need to have a great personal brand if you plan to get ahead in life.

And in this guide, I will show you everything you need to build an awesome personal brand.

Let’s dive right in.

8 Benefits of Personal Branding

Here are some of the biggest benefits of building your personal brand in 2022:

1. Money

When you build your personal brand, your voice becomes synonymous with the voice of your industry. You are perceived as the symbol of trust, authority, authenticity, and quality in your industry.

This can lead to high paying work opportunities and higher prices for your product.

2. Recognition

3. Networking opportunities

You get to network with A-list influencers and CEOs of top companies. This allows you to make a quantum jump in your career.

You are in a position to form relationships with these influential people and exponentially grow your business in a very short time.

4. Position

You achieve a position of power as a thought leader in your industry. Your words carry more weight.

This aspect is more vanity based but great towards reaching your self-actualization goals.

After all, who doesn’t want to be famous and get respect from their peers?

5. A career full of perks

6. Higher productivity

7. Confidence 

You become more confident and it adds a positive touch to your personality. When your words and actions matter, you shed doubts about yourself very fast. You tend to become more confident and vocal.

Overall you move towards becoming a wholesome personality.

8. Dream job

1. Online Personal Branding Strategy
2. Offline Personal Branding Strategy
3. Personal Branding Growth Hacks and Tips

31 Online Personal Branding Strategies

We are living in the golden age of internet.

Building a personal brand has never been as easy as it is now. Yet so few people are taking advantage of this brilliant opportunity which marketers of the past would have killed to get a shot at.

Let’s not let this opportunity slip away.

Here are 31 step by step online personal branding strategies which leverage the internet to make you stand out from the crowd.

1. Define your target audience

First and foremost, have a clear idea about who your target audience is.

What do they want in life? What are their biggest aspirations? What are their biggest fears? What are their main problems and roadblocks in overcoming those fears? Where do they hang out the most?

Conduct a thorough research on all these questions and then base your message on how best you can meet their needs and expectations.  

2. Identify and narrow down your niche

a) Identify your niche

b) Narrow down your niche

Next, you should narrow down your niche to address a specific demography.

For example, after you select lifestyle design as your initial niche, you can narrow it down to address a specific community and make your brand message custom tailored for them.

So instead of lifestyle design, it can now become lifestyle design for entrepreneurs or lifestyle design for single dads.

This way your message comes across as tailor-made for a particular set of demography and hence more appealing to them.

Pro tip — If you have more special qualities, you can connect them under the umbrella of your main superpower.

For example, if apart from lifestyle design, you are also good in personal finance, then after creating a string of lifestyle design related content, you can connect your insights and tips on personal finance as an actionable strategy to achieve a perfect lifestyle.

3. Stand for something

The key to building a brand is to stand for something.

Create a movement by representing something which is unique to your personality and instantly identifiable to you.

Remember to always be original even if at times your opinion does not have the popular vote. Have a set of values and own them by structuring your personal brand around it.

Pro tip — Help people self-identify with your movement by giving them a title by which they can identify themselves and other members of the community with.

4. Create a Mini-Manifesto around your brand

5. Create a personal branding statement

“I help B2B companies (target market) double their leads (result) with LinkedIn ads (skill).”

6. Create a strategic bio

7. Use your headshot as your profile pic

8. Have a brand logo

9. Focus on having a uniform design language

10. Start creating content

Now it’s time to start creating your content. Start a blog or a vlog based on your product and niche. Select the best keywords in your industry and start creating consistent content around it.

What are the main pain points of the target audience? What are the strategies that work well in your industry? What are the latest trends in the industry? What are the popular tools to grow a business in your field?

Write and make videos about all this. Put the articles in a blog and videos on YouTube and other social media channels (more on that later).

Above all, focus on being an evangelist of your niche to the outside world.

Think what kind of information an outsider would need to get into your industry and create content around that. The more consistent you are with your content, the faster your brand will grow.

The goal is to make yourself synonymous with your industry.

11. Give high-value assets for free

See the demand in your industry and create assets to address those demands. It can be a piece of software or a free report solving some specific need or query in your industry. 

After creating it, give it away for free on your blog in exchange for the prospect’s email. This way you will be seen as an expert who does not hold back on giving value first. Doing this pulls all the critical levers in building an epic personal brand.

12. Focus on SEO

SEO is a great way to get qualified organic traffic to your blog. This traffic will consist of people actively looking to get information in your industry and thus qualify as high-value leads.

If you can be the person who addresses their needs, they will start seeking you or your content for further advice. This will build your personal brand effectively for that niche.

To execute this perfectly, you need to rank on the first page of Google (or any other search engine) and typically for the top 3-5 keywords in your niche.

Doing this is a bit hard and can take a bit of time. Having said that there are a few growth hacks to rank faster for your content.

SEO Growth Hack 1

SEO Growth Hack 2

Secondly, do not go for heavily competitive keywords in your niche. Instead, use long tail keywords.

For example, if the main keyword in your industry is ”Internet Marketing”, then focus on a long tail keyword like “Internet Marketing for Freelancers” or “Internet Marketing for Home Based Entrepreneurs”.

The goal is to find keywords with high traffic volume but low competition.

Pro Tip — Use a tool like Ahrefs to find low competition keywords with high traffic volume.

13. Build a list

Build an email list. Give consistent value to your email list members. Nothing is more personal than being inside someone’s inbox. Take advantage of it and make them into your brand evangelists.

Also with major social media channels effectively killing organic reach for good, it will be a smart move to move your audiences to a platform you control completely — your email list.

First, drive traffic to your site. Then once the traffic is on your site, ask them to submit their email IDs in exchange for some awesome content (lead magnet or content upgrade). Once they sign up, win their hearts by delivering exclusive top quality content not available anywhere else.

Consistently giving value at a place where you are seen almost every day is a great way to engineer an awesome personal brand.

14. Grow your social media audience (organic)

STEP 1

STEP 2

STEP 3

STEP 4

Feature Download: Download the entire guide as a PDF to study offline.

+ Bonus 1 – Get the 60-second Personal Branding Implementation Checklist

+ Bonus 2 – 4 Personal Branding Character Types experts are using to build million dollar businesses. Download here.

15. Be omnipresent online

16. Get into new social media channels fast

17. Repurpose your content like a pro

Repurpose your existing content across different content channels like Medium and LinkedIn. Take your existing article and record a video of you speaking about it, upload the video to Youtube and audio as a podcast.

Also, ONE hot way of standing out with your content in 2024 is by making infographics. Make an infographic out of your article using a simple design tool like Visme.co.

Search Engines love Infographics coz they simplify big complicated ideas into visually compelling and easy to understand images. It increases a visitor’s time on your site and also increases the chances of your content being shared in the community.

All this adds great karma points to your brand reputation.

So take your present content and add more modes of delivery to it.

18. Get a vanity URL

Get vanity URLs for all social media channels. The URL should either be your name/ your name + your niche / reflective of your niche.

Do not play around much with it. Don’t go artsy with fancy names that have nothing to do with your industry. Stick to basics and connect the name to an industry keyword. 

This will be great for making the audience see a connection between you and your industry. Also, this will be great for Social Media organic search optimization.

19. Build a Facebook Group to propel your personal branding

Apart from building a list, FB groups are another way to build a constant relationship with your target audience.

Simply start an FB group in your niche, and provide consistent value to your group members through high-quality content. Solve their problems, talk about the latest trends, share the latest hacks and tools, do everything to win their confidence. 

The more value you provide, the more your target audience will see you as a leader in your industry.

Building your personal brand on Facebook goes a long way as this is where people spend most of their time. The key is to focus on groups, not on business pages.

20. Ask questions

Humans are social animals. We love to share and tell stories. Hence everyone loves a good listener.

A primary way to build a relationship with your email list and FB group is by asking questions. This will help you get critical insights and also build a rapport with strangers.

21. Have a professional email signature

Email signatures will be the visiting cards of 2024. So have an email signature which stands out from the crowd.

Put your headshot in the signature along with all your social profiles. This way your email will stand out on a pitch.

Use a free tool like HubSpot Email Signature Template Generator or a paid tool like Wisestamp to get this done right.

Your personal branding image will skyrocket after this.

22. Do what the pros do

23. Network with influencers

Start expanding your network by connecting with other members of the industry on Social Media. Type your industry keywords on Facebook and LinkedIn and join all the top groups which come up as results.

Once there, start giving real value without an intention to sell. This way you will be seen as a valuable member of the community and not an annoying salesperson.

Your ultimate aim should be to give so much value that your name becomes synonymous with everything good about your industry.

The value-first mindset to connect with influencers

Networking tools and hacks

Connect with influencers using networking tools like Alfred or Duxsoup. These tools will help you send automatic connection requests to industry filtered members on LinkedIn. For finding email IDs of influencers, you can use a tool like FindThatLead.

Another way to connect with influencers is by joining their courses/paid mastermind groups. Once a part of the group, provide upfront value to all the members to get on the radar of the influencer.

24. Get on major media platforms

List the top magazines, podcasts, TV shows, YouTube channels in your niche and approach them to feature you. You can pitch them to have you as a guest panelist, contributor, columnist or them doing a story on you.

To do this right, you need to first build relationships with these platforms. Use the same value-first mindset and offer your help or something of high value for free.

Once you get their attention, pitch them to feature you on their platform. Show them the value you can offer to their audiences with proven results of your work.

To do this right, you can use a tool like Mediakito. It will create a beautiful looking media kit for you where you can list and leverage your past achievements and features.

Once accepted, give actionable value and do not hold back. The goal is to win the hearts of the platform’s audiences. In the end, offer the audience a free cheatsheet or strategy call in exchange for them signing up for your newsletter.

Leverage media logos to build authority

25. Be helpful and have a knowledge-based mindset

26. Document and showcase results

27. Do webinars and live streaming

There is something about webinars and live streaming which connects more than perhaps any other form of content. Maybe it is the LIVE nature of things or the interactive value feature which adds to the excitement.

Also, it has never been easier to do webinars and live streaming than now, with free platforms like FB Live, Youtube Live, and Periscope.

Apart from that, you can take advantage of various paid but cheap webinar software like Demio which allow you to collect leads.

Do webinars with pure value and no sales intent. Add your personal touch to it by being yourself, sharing personal stories and epiphanies along the way. It will make you charismatic and relatable to your audience.

28. Create chatbots

29. Invest in paid ads

30. Get on YouTube

• Search for your keyword on YouTube and see YouTube’s search suggest recommendations. These are keywords which people are actually searching for while looking for your topic.

• Go to a famous channel in your niche and search for the most popular videos. Click on them and see the tags they are using. Use a tool like VidIQ chrome extension to do this.

• Make a list of all the keywords and tags you collected and then go for the ones with low-level of competition.

• Try to use your main keyword at the beginning of the title and also use them as tags.

• Write a thorough video description, describing what your video is all about and the things the viewer is going to learn. Use the main keyword naturally wherever possible.

2. Content Optimization – Be energetic and expressive in your videos. Start with a hook where you state what will the viewer learn from watching this video. Hype it up by saying what all will you reveal by the end of the video.

Mention the main keyword early in the video and use it wherever it feels natural to do so. Deliver on the promise by giving real transformational value so they are hooked till the end.

Have multiple Calls-to-actions to subscribe and comment on the video. The Youtube search engines will pick it up and show your video to people looking for that topic.

3. Design Optimization – Have attractive thumbnails having your picture along with the title of the video.

4. YouTube Funnel Optimization – Create a funnel with your videos by offering a free checklist or report which acts as “The Next Step” for the viewer after they watch your video.

Offer the checklist by making it available through a landing page where they can get it in exchange for their email.

5. Video Promotion – After optimizing, post the video on your blog post, social media and other forums as a helpful resource for someone looking to get answers on your topic.

6. Consistency – Be consistent on your video posting schedule. Make it a habit for your viewers to expect a video from you on a specific day. For example, you can have a YouTube banner which says – New videos posted every Monday and Friday.

For more YouTube optimization resources, I highly recommend checking this detailed article by Brian Dean of Backlinko.

31. Start a Podcast

4 Offline Personal Branding Strategies

Offline personal branding strategies follow the same basic principles of Online but in the physical world.

So principles like defining a clear target audience, niching down, standing for something, having a unique voice, giving value first, making it about your customers, etc.,  all remain the same.

Having said that, building your brand offline have the added dynamics of physical presence and personal touch to your brand.

This aspect can be very powerful while building your brand name and business relationships.

Let’s look at 4 step by step offline personal branding strategies to leverage your brand in the physical world.

1. Start doing public speaking gigs

Taking it to the next level

2. Network at masterminds and conferences

Start expanding your network by connecting with other members of your industry. Join mastermind groups and participate in industry-related forums actively. Use meetup.com again to find like-minded industry groups.

Become seen to the extent that your name becomes synonymous with your industry. Reach out to influencers and have the value-first mindset by providing value upfront to impress them.

You can use networking tools like Dux Soup and Alfred to first connect with these influencers online and then meet them personally.

3. Write a book and give it away for free

Growth Hack 1

Growth Hack 2

Growth Hack 3

Making it available through dropshipping and digital download

After you arrange the information in a book, you can put it on Amazon Kindle as a digital download or use a site like disk.com to drop ship the book to its destination.

Now, here’s where it starts to get really interesting!

After writing and editing your book, give it away for free and only charge for shipping.

Yes. FREE.

Now before you start to frown, hear me out.

Books hold tremendous power in making your brand impactful. They create a great initial touchpoint between your target audience and your brand.

Also, they are a very personal item and tend to quickly become an intimate part of people’s lives.

This can lead to amazing word of mouth exposure and formation of a loyal tribe. Imagine the number of sales and long-term brand equity you can generate from the tribe. Why restrict it all with a price tag?

So use the free + shipping method to quickly gain massive exposure and brand loyalty.

A great example of this is Russell Brunson’s now iconic book – Dotcom Secrets.

4. Merchandise giveaway

• Shopify’s ultimate guide to dropshipping
• Best dropshipping websites for your t-shirt business

3 Personal Branding Growth Hacks and Tips

1. Get featured on mass media using the Ladder Method

1. The Ladder Method

STEP 1

STEP 2

STEP 3

2. The Influencer Interview Rub Off

This is another remarkable way to build your personal brand. All you need is a laptop and free software like Skype or Zoom to get it done. Just gather a list of experts in your niche who have a say in your industry.

Do not aim for A-list influencers right away as it will be difficult to convince them for an interview. But you can surely aim for people who have some notable expertise and influence.

Think in terms of:

• YouTube creators with a substantial amount of subscribers
• FB group owners with more than 5000 active members
• Other experts who get featured on podcasts in your niche

Getting influencers to say ‘YES’ for an interview

3. The Dennis Yu FB Dollar a Day Ad

STEP 1

STEP 2

STEP 3

Scenario 1

Scenario 2

28 Personal Branding Tools

1. HARO

2. Find That Lead

3. Alfred

Previously known as Leonard, this tool will automatically connect with LinkedIn profiles based on conditions you define. Use it to connect with experts, editors, writers, and audiences in your industry.

4. InShot

5. RelayThat

6. HubSpot Email Signature Template Generator

7. TubeBuddy

8. Nusii

9. Wise Stamp

Get a professional email signature that stands out from the crowd.

With a host of customization features, this email signature tool is sure to position you with a professional edge over the hordes of emails your prospect is getting as we speak.

10. Restream

This beast of a tool will let you live stream to 30+ platforms simultaneously.

Live streaming is the latest trend pushed by nearly all major social media channels. Strategic live streaming can lead to super-fast growth for your personal brand.

Use this unbelievably good tool that comes with a host of analytics and features to grow your personal brand fast.

11. Rebrandly

Use this tool to create short links and add your custom domain name on it. Make your personal brand stand out while sharing pretty links on social media.

12. ViralStat

Get critical video insights on your competitors and find out their secret sauce to reverse engineer it for your personal brand.

Though it doesn’t have a free forever plan, its free trial offer does not require any credit card and is packed with growth hacking features to reverse engineer successful YouTube channels.

13. Speaker Hub

One of the largest speaker aggregator sites out there.

Sign up and get found by top companies and organizations that are looking to hire professionals to speak at their event.

A must-have tool for anyone building a personal brand in 2024.

14. PeakMetrics

A very handy social monitoring tool that gives you email and slack alerts about your brand mentioned online.

Use it to monitor your brand online or even your competitors.

15. Canva

Canva is one of my favorite design tools. Back when I started my entrepreneurial journey in 2015, it used to be my go-to free tool to design brand collaterals.

Though sufficient for newbie entrepreneurs even back then, now the tool is at a level apart with advanced graphic designing features that can make your personal brand look like a million bucks.

Use it to create amazing banners, social media graphics, cover photos, YouTube thumbnails, and more.

16. Spyfu

Enter your industry expert’s domain name and find their most profitable keywords/ads.

A handy tool to research profitable words and phrases and use them in your personal brand’s communication channels.

17. SimilarWeb

Enter your competitor’s domain name and see juicy data like their audience demography and sites they are getting traffic.

SimilarWeb is a comprehensive tool for finding your brand’s target audience and their hangout spots.

18. CoSchedule Headline Analyzer

 A great tool to stand out and grab attention with your blog or social media content.

Made by the superb team at CoSchedule, this unique tool will give you headline ideas that drive emotion, curiosity and inspire action.

Use it to stand out and generate higher clicks for your personal branding content.

19. Dubb

Finding it difficult to stand out in your prospect’s inbox?

Send them a personalized video and drive them to your sales funnel via this nifty tool.

Dubb is a great way to position your personal brand in a more professional and exclusive way among a sea of competitors.

20. Brandquiz

Use this tool to create quizzes, surveys, polls, and calculators related to your personal brand.

Interactive content like this has led to the meteoric rise of some great media outlets like BuzzFeed.

Use it for your personal branding and create magnetic engagement that generates leads. 

21. Engage Now

Engage your live audience with interesting polls.

Great for making your personal brand stand out and become memorable while doing speaking gigs and engagements.

22. Rocketium

Create custom videos for your personal brand in minutes using the free Rocketium tool.

Video is one of the biggest attention grabbers on social media. But a lot of us do not focus on it as it takes a lot of work.

Rocketium makes it easy by fetching amazing video templates for your keywords and search terms.

Use the software to easily create a video story and share it in multiple video formats.

23. About.me

Use About.me to create a custom webpage for your personal brand.

It’s a perfect tool for freelancers and newbie entrepreneurs to stand out and create a professional web presence for free.

The tool gives you the space to tell who you are, and pitch what you do, with a call-to-action button taking site visitors to your offer.

24. vidIQ

A great free tool to move your YouTube game up by many notches.

The tool is loaded with insightful analytics that you can take action on and grow your personal brand on the immensely popular video-sharing social media platform.

My favorite feature is their keyword research tool that gives you juicy data on your chosen keywords.

Use it to get data like search volume for the keyword, how popular is the keyword on YouTube, and my personal favorite, how much competition exists for the given keyword.

Knowing all this tells me if I can rank for my chosen keyword and what are the related keyword opportunities that I did not know before.

Use it to never throw blind punches again on youtube and grow your personal brand on the channel.

25. Later

Plan and automate your Instagram posting without having to do it manually by using this Instagram growth hacking tool.

The tool allows you to visualize how your Instagram feed will look like before you post.

Also, use their feature called linkin.bio to link Instagram posts to your product pages.

26. Crello

A great free alternative to expensive design tools.

Crello is an all-rounder that lets you create high-definition videos, animations, and social media graphics.

27. Piktochart

A great free infographic tool that gives you access to engaging templates and over 4000 free icons and images. The tool gives a premium level service with its free plan.

28. 60-second Personal Branding Implementation Checklist

5 Best Personal Branding Examples

1. Neil Patel

Being the Wikipedia of online marketing

Purchasing tools and giving it away for free

Giant steps on YouTube

1. Own your niche by giving exceptional value. Become the default choice for content related to your industry.

2. Invest in tools and systems in your industry. Then provide the solution for free to win the hearts of your target market and ultimately convert them as leads.

3. Dedicate time and money to grow your social media channels. See what are your customer’s biggest needs and deliver it to them through their preferred social media channel.

2. Tony Robbins

Creating a unique look and feel

Investing big on social media

Consistently creating content and building authority

1. Develop unique aspects about your product which stick and stand out from others in your industry.

2. Put your content on social media channels. Be your authentic self there. It helps in forming a deeper bond with people.

3. Also showcase your mastery in the niche by doing something authoritative, like writing a book about your industry.

3. Tai Lopez

Knowing what they want, giving what they need

Getting niche with targeting

Take a step back and think. Will this same strategy appeal to CEOs, developers or Startup Founders?

It won’t. On the contrary, a lot of them might even look down on such marketing tactics. This is because they are experienced. They know the ins and outs of the industry and such marketing ploys.

But then again, they were not Tai’s audience at all!

Tai’s audiences were and are young adults. They are ambitious but without any experience or awareness.

The key to Tai’s personal branding success is his laser-focused targeting and appealing to this audience segment with things they care about most.

Key Takeaways:

1. Know your target audience and focus on creating content especially for them, even if it means alienating others.

2. Identify the emotions and lifestyle which appeals to your target audience and future pace them on that lifestyle by presenting your product as the medium to get there.

3. Use Social Media channels to target and retarget customers.

4. Dan Lok

Dan Lok is one of the highest paid business consultants in the world, and he has made his personal branding express that in a seamless fashion.

He echoes the result he promises to his customers by living the life they aspire to have.

Similar to Tai’s strategy but appealing more to the business executive and young consultant demography, he wears his brand on his sleeve with expensive suits, watches, and other luxury accessories.

He is also quite open about his failures and his journey to success (from being $150k in debt to becoming a multimillionaire). This story curve gives audiences a hero figure to look up to – a masterstroke in personal branding.

His YouTube Show “Boss in the Bentley” further adds to the aspirational aspect which young adults have about their lives.

The special thing about Dan is that his aspirational appearance perfectly blends with actual actionable content where he breaks down all the tools and strategies he uses to grow his businesses.

He shares footage of his high priced seminars and masterminds for free on Youtube. He explains this strategy as a branding exercise where the audience will get so much value from his free content that when he finally offers his paid content, it will be a no-brainer to buy from him.

His transformational content + proven results are intended to make his audiences feel the transformation in their heads (aka future pacing), thus giving them the psychological confidence to take action in reality.

All of this makes his personal brand very addictive for his audiences.

Key Takeaways:

1. Live what you preach. If you are talking about high ticket sales, make your lifestyle look the part.

2. Be open about your journey and your struggle. This will make your success look more remarkable, and your audience will look up to you for inspiration.

3. Back your appearance with actual valuable content, so your audiences can truly believe in the possibilities you promise them.

5. Brian Dean

Brian Dean’s name has become synonymous with SEO. He is regularly quoted by top industry experts like Neil Patel, Eric Siu, among others. He is also known in the industry for inventing the “Skyscraper” and “Guestographic” technique.

This is because Brian has managed to distinguish himself as one of the top SEO influencers through his site Backlinko.

The site is known for its exceptionally detailed guides on all things related to Search Engine Optimisation and conversion.

The strategy Brian follows is simple but highly powerful.

He does not publish content frequently, but when he does, he pulls no stops to make it look and feel exceptional, giving more value than any of his counterparts in the industry.

His content is detailed, insightful and filled with high-quality examples focused on giving transformational knowledge.

Creating these exceptional long-form pieces of content and optimizing them for SEO makes him stand out in his niche.

Also as earlier mentioned, he has invented some highly powerful strategies in SEO and given them unique names. So next time an SEO expert is writing about “guestographic strategy”, he is more than likely to attribute Brian on that, thus adding more weight to his personal brand.

Key Takeaways:

1. Create less content but when you do create it, pull no stops to make it exceptionally valuable to your industry.

2. Optimize the content for SEO so you can rank high and come on the first page of results whenever someone searches for the main keywords in your industry.

3. Share some strategies you use in your business and give unique names to them. Stick to those names and make them popular by making videos and blogs about them. Once the name catches on, you will be known as the inventor of the technique. This will bring a lot of traction and brownie points for your personal brand.

• Learn how to never again be confused about what to say to your audiences and what stance to take while communicating your sales message on Social Media (Point 1 and 2)

• Set your social profiles to speak your brand without any daily efforts from you (Point 3 and 4)

• Discover the 1 method which will put you in front of millions of target customers and help you generate leads on autopilot! (Point 5 and 6)

• The 1 smart tactic which can help you build relationships with influencers and even get promoted by them on their own platforms! (Point 13).  ← This is my personal favorite (word of advice – Please be genuine and honest while using this).

• The character type tools are perfect especially if you are a newbie and do not know what positioning you should have.

1. The Frank Kern Newscaster Method

I learned this dead simple but highly effective trick from one of my Internet Marketing mentors, Frank Kern.

But don’t let the simplicity of this method fool you on how effective this can be. 

So here’s what you do:

You simply pick up a video (can be educational, can be a discussion) based on your niche and make a blog article commenting on it.

For example, if you are in the niche of teaching lead guitar, then simply go on YouTube and look for videos of people teaching the same. Find one of the best videos and ask the permission of the video creator if you can share it on your site (most will say YES immediately).

Put the video on your site with a write up on the technique being used, any alternative methods you suggest, etc. The idea is to make your post an “extended read” accompanying the video. 

That’s it! This will showcase your knowledge in a very simple and easy manner and also help build a relationship with the video creator who might as well give you a shout-out in front of their audiences. 

A double whammy for your personal branding!

2. Working for your Dream 100 or the Inception Tactic

This one can be frowned upon as it needs a bit of work. But trust me, the results will be awesome. 

A lot of people, especially freelancers get upset at the idea of working for free.  I get you on that, as I have been there myself. But there is a great benefit of working for free IF (and the IF is important) you work for the RIGHT PEOPLE.

Seek out influencers in your niche, or as Russell Brunson calls it, the “Dream 100”. Seek them out from YouTube, Podcasts, FB groups, etc. Then request them to let you work for them for free in return for a video testimonial and a shoutout to their well-built audience base.

Now here’s the GOLD part. After you get the video testimonial, package it attractively and run ads on them targeting the very audiences of the influencer.

This way you will incept authority and create favoring emotions in the minds of audiences interested in your niche.

3. Ryan Levesque’s ASK Method Hack (fine-tuned for personal branding)

When you speak the language of your audience, you strike that special cord with them. Ryan Levesque’s ASK method teaches precisely that. Basically, you just put up a survey asking people what they want. Then you build it. 

At its core, there are two questions you need to ask your audiences:

a) What is the no.1 challenge right now in their business?

b) What all have they done till now to solve it?

When you get these answers and then build consistent content to solve this pain point, you will be seen as their ideal solution provider. 

As you highlight their frustrations and failures in their own language, they will feel that you understand their problem better than anyone else.

Next, when you present your solution in an easily consumable way, you will instantly be seen as a problem solver. This will magnetically pull people to your brand.

Now, here’s to you implementing them and taking action.

BONUS 1

You get the 60-second Personal Branding implementation checklist which will make you stand out in your industry and get leads in automation.

The implementation checklist is filled with many actionable steps written in crisp to the point execution sequences.

• Learn how to never again be confused about what to say to your audiences and what stance to take while communicating your sales message on Social Media (Point 1 and 2)

• Set your social profiles to speak your brand without any daily efforts from you (Point 3 and 4)

• Discover the 1 method which will put you in front of millions of target customers and help you generate leads on autopilot! (Point 5 and 6)

• The 1 smart tactic which can help you build relationships with influencers and even get promoted by them on their own platforms! (Point 13).  ← This is my personal favorite (word of advice – Please be genuine and honest while using this).

• The character type tools are perfect especially if you are a newbie and do not know what positioning you should have.

“Keep posting great content on social media and they will come.”

I bet many of you tried that, I did it too. Raise your hands if just posting great, remarkable or amazing content brought you any results?

Ya…that’s what I thought.

See, to stand out in your industry, of course, you need to post great content, but it’s just half the work done. What you really need to do is apply your strategies along with a set of specialized tech hacks that no one in your industry is currently using.

These tech hacks can instantly boost your brand and have a magnetic effect on your intended audiences.

Based on that, here are 18 handpicked personal branding tools to rapidly grow your Personal Brand in 2024.

1. Fiverr Workspace

Add a sleek professional touch to your proposals using this FREE tool brought to you by the guys behind Fiverr.

The tool will help you present your proposals in an uber-professional manner and also track them, send follow-ups, etc.

A great personal branding tool for the cost-effective freelancer.

2. BetterProposals

A paid alternative to And Co. Use this to create some sleek world-class proposals for your clients and be at their top of mind.

3. Visme

4. Canva

A free alternative to Promo Republic. A great app to start your designing game if you are not a designer.

5. Owletter

As a brand, it’s important to monitor the email marketing strategy of your industry leaders. After all, in the world of internet marketing, it’s the email where the majority of the sale happens.

Use Owletter to monitor the newsletters of your industry leaders and immediate competitors.

6. Lemlist

Lemlist is an email outreach tool with proven templates to personalize your cold emailing.

I especially like their image personalization feature where you can upload an image of you holding a blank piece of paper and their software will add a custom name based on the company or person you are sending the mail to. You can also schedule follow-ups based on link clicks.

A great relationship building tool.

7. Adobe Creative Cloud

Adobe Creative Cloud is the holy grail for creating brand assets. It needs a bit of expertise, but if you master it, it will almost be the only tool you will ever need to create assets for your personal brand.

8. Promo Republic

Use Promo Republic to quickly get thousands of content pieces readymade to post for Facebook, Twitter, LinkedIn, and Instagram.

A great way to generate awesome personal branding content on the fly.

9. Ninja Outreach

Ninja Outreach is the go-to tool of the industry to search, find and reach out to influencers in your niche.

10. Sticker Mule

Make your brand “Stick”. Literally. Give your brand a physical and iconic presence with these high-quality stickers with some awesome designs to boast of.

No wonder, top companies like AppSumo endorse this brand!

11. Zoom

Doing video interviews with experts in your industry is a great way to have the influencer rub off on your own brand.

A great free tool for doing these interviews is through Zoom.

12. Blue Yeti Mic

If you want a high-quality podcast mic that doesn’t break the bank, go with the Blue Yeti.

13. SSL for Free

SSL certificate is a must for adding credibility and authenticity to your online presence.

Think about it, would you trust a site with a not secure message showing up in the address bar?

Use SSL for free to generate free SSL certificates for your site.

14. Ahrefs

Out of a ton of uses of this great SEO tool, a great one is checking out your competitor’s backlinks and social shares.

You can actually get the list of people sharing and linking to your competitor’s content.

Actionable Tip: 10x the content of your competitor or repurpose it into an infographic and reach out to the people who are linking and sharing the competitor article, asking them to link to your article instead.

15. WhatRunsWhere

Use this tool to spy on ads and promotions of your industry leaders and craft paid promotions for your personal brand accordingly.

16. Dux-Soup

A LinkedIn lead generation and outreach tool to connect with people in your industry.

Use this to connect with experts and audiences in your industry.

17. Web Text Tool

Another great SEO tool which can be used for personal branding goals.

Use this tool to make SEO rich articles in your niche and rank high on Google.

18. Rev

Make your videos into ebooks by transcribing them with this cheap service.

Hope you got a lot of value from the article and now feel equipped to grow a stellar personal Brand in 2024.

Here’s what you can do next:

BONUS 1

You get the 60-second Personal Branding implementation checklist which will make you stand out in your industry and get leads in automation.

The implementation checklist is filled with many actionable steps written in crisp to the point execution sequences.

• Learn how to never again be confused about what to say to your audiences and what stance to take while communicating your sales message on Social Media (Point 1 and 2)

• Set your social profiles to speak your brand without any daily efforts from you (Point 3 and 4)

• Discover the 1 method which will put you in front of millions of target customers and help you generate leads on autopilot! (Point 5 and 6)

• The 1 smart tactic which can help you build relationships with influencers and even get promoted by them on their own platforms! (Point 13).  ← This is my personal favorite (word of advice – Please be genuine and honest while using this).

Get the Exact 4 Personal Branding Character Types experts are using to create million dollar businesses.

• The character type tools are perfect especially if you are a newbie and do not know what positioning you should have.

Get all of this by simply clicking the image below.