7 Essential Free Web Security Software to Use in 2020

7 Essential Free Web Security Software to Use in 2020

7 Essential Free Web Security Software to Use in 2020

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

You have put a lot of effort into building your product online. Its only fair now that you ensure the maximum security for it.

Luckily, with these 7 free web security tools, you do not need to put your life on the line and still have a sound sleep at night knowing that your product is safe.

Here they are:

Free Web Security Tools

Store all your passwords and important data at one place and access it through all your devices with this tool.

Use Wordfence to protect your WordPress site from threats with the Wordfence firewall and malware scanner.

This free plugin provides a host of features like security activity auditing, blacklist monitoring, remote malware scanning and effective security hardening.

A great tool to protect from brute force attack protection and spam filtering.

Get a free SSL certificate with this tool and make your site more trustworthy.

Check your site vulnerabilities and act on the latest recommendations to make your WordPress site fully secure.

Two-factor authentication for WordPress login to keep your site secure from hacking attempts.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

Free SEO Tools: 60 Best Search Software in 2020

Free SEO Tools: 60 Best Search Software in 2020

Free SEO Tools: 60 Best Search Software in 2020

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

This is a list of 60 best free SEO tools in 2020.

Me and my team have brought together a collection of 60 free SEO tools that will take care of every search engine optimization need to make your content rank on the 1st page of Google.

The free tools include everything from free SEO Audit tools, SEO reporting tools, to free on-page SEO analysis tools and off-page SEO software.

To assist you better, we have organized the tools into different SEO categories.

Use the table of contents below to scroll right to the section that is most relevant to your current SEO needs.

Here you go:

  • Free SEO Analysis Tools
  • Free Off-Page SEO Tools
  • Free Keyword Research Tools
Want to save this guide for later?

Just enter your email address and we’ll send you the PDF of this guide for FREE.

Free SEO Analysis Tools

Completely free SEO audit and reporting tool. Use it for yourself or to impress leads.

If you want to make your website SEO optimized for free, look no further than the Yoast plugin. Use it to optimize your site for SEO, correct search optimization issues and get tips on better SEO practices.

An alternative to Yoast. Use it to create XML Sitemaps, HTML Sitemaps and more.

Improve your website speed by optimizing your site images with this free tool.

Serve static HTML sites and improve your site speed.

Get insights on how well your site loads apart from recommendations on how to fix it.

A great tool from Hubspot that tells you how strong your website is in terms of search engine optimization.

Simply enter your website URL and it will tell you how you perform on critical SEO parameters like page speed, page size, browser caching, page redirects, compression, mobile optimization, and more.

Test the readability level of your website content. This tool takes the text on your web page and gives a score for the most used readability indicators.

Test if your webpage follows the Google guidelines and tick marks all the boxes.

Test the mobile responsiveness of your website with a tool made by Google.

Check the responsiveness of your web design. See how well optimized it is for various devices.

A great tool to test your website speed.

Generate robots.txt file for your site which in turn will tell Google what parts of your site to crawl. Very important for SEO.

Free Off-Page SEO Tools

Use SEMrush to discover organic and paid keywords, do backlink analysis, and more.

Google analytics provides you details about who are the visitors of your site and how your users are behaving on your site.

Know their demography, their country, the device they are visiting from, their visiting time and the articles that are getting the most hits. Use this data to create better search engine optimized content.

Understand how Google sees your site and get email alerts to fix issues.

A free tool which gives you detailed downloadable report on how your site fairs in terms of SEO.

Use Neil Patel’s tool to find related keywords, do detailed backlink analysis and more.

Use Screaming Frog to find SEO related issues in your site like HTTP header errors, javascript rendering, bloated HTML, and more.

Bing’s answer to Google Analytics. Get a set of reporting and diagnostic tools that are set towards optimizing your Bing search.

An all purpose SEO tool. Use it to find top keywords, phrases related to your brand, or links.

Check your website’s search engine ranking in real time.

A free site audit tool for better website optimization, it comes with on-site audit, rank tracking and backlink checker features. 

A detailed analysis service for your website.

Backlinks are critical for SEO. Get detailed backlink analysis of any of your competitors with this free tool. Use the data to create better content and then approach these sites linking to your competitor to now link to you.

A tool similar to link explorer. Analyze the backlink data of any site for free in a matter of seconds.

A free tool to check your site for broken links.

An alternative site to dead link checker, to check broken links.

A set of free SEO tools that will help in making your site rank no.1 on Google.

Use this tool to determine the site’s page structure and its relevance for specific search words.

Check top competitive SEO metrics for any domain.

Score your website for accessibility, SEO and technology.

Search on Google with a simulated search based on changing locations.

Find out highest ROI opportunities, keyword recommendations, link opportunities and more to quickly improve your Google Rankings.

Analyze your site on the basis of build quality and content quality. Study and see the performance of your site from a accessibility, usability, and search engine point of view.

Search and hunt the technical SEO mistakes for any URL.

Check your site with this free tool trusted by over 5000 webmasters.

Instantly get in-depth SEO reviews on your site.

Search for copies of your page on the web.

Get a free SSL certificate with this tool and make your site more trustworthy.

Discover which sites are linking to your site.

Get a domain name for your business which has keywords of your industry. Use this tool to find the best combination of available domains.

Get great blog titles, heavy with your keywords with this tool.

Same use as the tool above.

Create awesome content strategies by highly relevant topics and phrases related to your main topic.

Free SEO tool to check if your site has been affected by Google’s algorithm updates.

A great tool to update various search engines that your blog has been updated.

Find SEO header tags and metadata with just one click.

Use this tool to get most profitable LSI keywords that Google loves.

Free Keyword Research Tools

Plan your keyword strategy with this free tool from Google.

Larry Kim and Wordstream are both big brand names. So when a keyword research tool comes from the Wordstream house, you know its going to be good. They have recently improved their product even more and completely revamped it. A great tool to have in your SEO arsenal.

Another free keyword research tool you can use to double down and verify the data of other tools.

Use this tool to generate long-tail keywords for your next content piece.

Enter your main keyword and generate a semantic version of your keyword.

Study search behavior of your consumer by creating scenarios using this tool. Create a search scenario like “You are hungry today, what will you eat”, and then ask your contacts to type in the keywords they would use to solve it.

Check how well your site is performing on search for a set of up to 10 keywords.

Enter sets of keywords in different boxes and generate searchable combinations.

Find related keywords based on any topic.

Use this tool to get most profitable LSI keywords that Google loves.

Want to save this guide for later?

Just enter your email address and we’ll send you the PDF of this guide for FREE.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

15 Free Personal Branding Tools for Entrepreneurs and Experts (2020)

15 Free Personal Branding Tools for Entrepreneurs and Experts (2020)

15 Free Personal Branding Tools for Entrepreneurs and Experts (2020)

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

Personal branding has become one of the most important business activities for any entrepreneur, freelancer or startup founder who wants to stand out in 2020.

There are, many personal branding tools out there that can help you in achieving the same but a lot of them come at a premium cost.

But we won’t have any of that.

Hence, our team went on a mission and found 10 free personal branding tools to make you stand out in 2020 without any extra cost of your own.

Here they are:

  • Free Email Signature Tools
  • Free Branded Link Shortener Tool
  • Free Video Meme App
  • Free Brand Identity Tools
  • Free Branding and Logo Creator
  • Free Reputation Monitoring Tools
  • Free Speaking Engagement Tools

Free Email Signature Tools

Stand out from the crowd while sending an email. Create a sleek professional email signature with all your important details in minutes.

Another free email signature alternative.

Shorten links and brand them with your own domain.

Free Video Meme App

4. InShot

Make those trendy Facebook videos with text on top and bottom.

Use this free app to make Social Media videos that catch attention.

Free Brand Identity Tools

Search a name and find its availability across all the social media channels.

Create a free single page website listing all your professional details in a stylish manner.

Free Branding and Logo Creator

A SaaS tool which recreates your handwritten business signature.

Generate cool and hip looking logos for free.

Get logos for free but in low resolution with this tool.

A SaaS which creates professional online logos.

Create your logo in just 3 simple steps. Choose from 10,000 free logo pre-made designs and then customize.

A free logo making tool with 100% customizable options.

Free Reputation Monitoring Tools

Get a quick reputation report about your personal brand in 60 seconds.

Set alerts about keywords related to your personal brand and check who is talking what about you.

Free Speaking Engagement Tools

Create a free speaker profile so that event organizers can find and hire you to speak on their next event. You can also embed your speaker profile card on your website.

Liked the list?

Check our “Personal Branding: The Ultimate Guide (2020) for more advanced personal branding strategies and tools.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

Free Competitor Analysis Tools: 15 Top Picks in 2020

Free Competitor Analysis Tools: 15 Top Picks in 2020

Free Competitor Analysis Tools: 15 Top Picks in 2020

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

This is a list of the best free competitor analysis tools in 2020.

Competitor analysis tools are the fastest way to know what is working in your industry and what’s not. That makes them critical for success of new businesses.

This is because when you are starting out, you cannot waste time, money, and resources on elaborative business experiments and hit and miss efforts. You need concrete proven strategies that have shown their mettle in your industry.

To guide you better, we have divided the tools into different categories.

Use the table of contents listed below to scroll straight to the section that is most relevant to your current needs.

Here you go:

  • Free Social Media Monitoring Tools
  • Free Website Research Tools
  • Free Technology Research Tools
  • Free Competitor’s Social Media Performance Research Tools

Free Social Media Monitoring Tools

Find when and where your competitor is being mentioned on the web in real time using Google Trends.

Enter your competitors on Social Mention and get detailed analytics like mentioning frequency, sentiment, reach, etc., collected from across the web.

Free Website Research Tools

See where your competitor is getting its traffic from, what are the sources of the traffic and the demography of its audience.

Use Buzzsumo to know what kind of content is working best in your industry. Just use your industry keywords in Buzzsumo and see what kind of articles are getting the highest rate of social engagement.

Alternatively, enter your competitor’s domain and see what articles of your competitor are their best performing hits.

A handy tool to generate viral content and come up with viral headlines.

Learn your competitor’s PPC keywords and SEO strategies, search and download their keywords. An awesome PPC research tool.

Track the changes of your competitor’s digital footprint and get email notifications of it.

A giant SEO tool that is completely free. Quickly check relevant keywords based on your niche, get SEO based tips and score your site for optimization.

Analyze your competitor’s top organic and paid keywords, backlinks and more with SEMrush.

Get detailed web traffic statistics and analytics using Alexa.

10. Moz

Backlinks are critical for SEO. Get detailed back analysis of any of your competitor with this free tool.

Use the data to create better content and then approach these sites linking to your competitor to now link to you.

Use Siteliner to check for broken links of any site, and then help the site fix it by pitching your link as a replacement for it.

Free Technology Research Tools

See what technology is being used by your competitor.

Free Competitor’s Social Media Performance Research Tools

13. VidIQ

A nifty tool that comes loaded with competitor analysis features.

To use this, just sign up for VidIQ and get their chrome extension for free. Next, when you play a YouTube video, VidIQ will give you all the insider data about your competitor’s video that will help you reverse engineer your competitor’s video plan.

Use it to get competitor data like tags used in competitor’s video, social performance of the competitor video, description length, description link count, no. of views per hour, and an overall score of the video in terms of SEO best practices.

See the recent follows and likes of 3 twitter users of your choosing.

Find any Twitter user’s top 10 tweets based on engagement of each tweet.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

Free Content Research Tools: 22 Top Picks in 2020

Free Content Research Tools: 22 Top Picks in 2020

Free Content Research Tools: 22 Top Picks in 2020

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

This is a hand-picked list of 22 best free content research tools to create irresistible content in 2020.

Content research tools are highly important in the overall success of a blog.

To assist you better, I have categorized the tools into different sections.

Use the table of contents listed below to jump straight to the section you are more interested in.

Here you go:

  • Free Customer Research And Survey Tools
  • Free Ad and Promotional Copy Swipe Files
  • Free Social Media Content Research Tools
  • Free Marketing Data and Research Tools

Free Customer Research And Survey Tools

Collect data from your audience in a very fun and interactive way with this free survey tool.

Another giant survey tool, use it to collect responses in a fast and easy way.

Create unlimited surveys with unlimited questions and responses with this free tool.

Zoho gives you an option of 200 free survey templates to make your survey engaging and running fast.

Google’s very own survey tool. Nuff said.

Another great survey option if you don’t want to choose any of the above!

Free Ad and Promotional Copy Swipe Files

A marketer needs swipe files for writing winning content. This site gives you plenty of winning examples of content in every category. Be it explainer videos, direct mails, sales pages, About pages or even billboards, swipefile.com has great examples to get inspiration for your next marketing content assignment.

Get detailed dissection of some of the most iconic copywriting examples from history. A must have tool for every copywriter and marketer.

Search 176,490 ads spread across multiple categories to find what your industry leaders are doing with FB ads.

A simple chrome extension which can take full page screenshots of a site.

Use it to capture your competitor’s sales pages and funnels during their launch campaigns.

I usually maintain a swipe file of all my competitor’s launch campaigns as it helps me in using their market research acumen to leverage my own campaign.

11. Droplr

A tool similar to Full Page Screen Capture.

12. Feedly

Collect all the topics that matter to you at one place.

Free Social Media Content Research Tools

13. VidIQ

A great tool loaded with features for Youtube growth hacking.

The tool is full of insightful analytics that makes you move the needle in terms of growing your YouTube channel.

The best part about the tool is its keyword research feature that gives some winning data that you can use to get an edge over other YouTube creators. The feature reveals keyword opportunities that are easy to rank.

Use it to quickly rank and get views for your new channel.

Search your hashtag and find correlated hashtags based on popularity, trends and also the influencers who are using them.

This is a goldmine for all YouTube video creators out there. TubeBuddy gives you critical data on keywords and makes you aware of the ranking difficulty of each keyword.

Not only that, but it will also tell you suggested tags to use in your videos so that you start ranking high on YouTube.

Get instant hashtag suggestions not only for text but also images using this cool tool.

Drop a main hashtag to generate a ton of related popular hashtags. Plug and play the hashtags on instagram.

Free Marketing Data and Research Tools

Content works best when supported with data.

Here is a collection of some of the best marketing data sources collected from across the internet.

So next time you are writing a marketing article, do not be lost on how to quote those elusive numbers which marketers like Neil Patel and Larry Kim so often use.

Just pick any of the data banks given below, find the marketing niche you are writing about and use the data given there.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

Pin It on Pinterest