How to Grow Your Brand on Social Media for Generating Leads and Customers

How to Grow Your Brand on Social Media for Generating Leads and Customers

How to Grow Your Brand on Social Media for Generating Leads and Customers

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

How many of you reading this are posting regularly on social media?

Social Media right now is the hottest free source out there for growing a brand & generating leads/customers for your business.

Having said that, a lot of people are clueless about how to leverage it in a way so that you can get max ROI for your brand and business.

Here’s the key mindset to take note of when posting on social media:

Post on social media in a way that makes you behave like a human and is focused on providing value first and encourage real conversations through it.

In other words, act like a real person on social media. Act like a human being and not a robot who pushes a bunch of links out.

Post a variety of content that is focused on providing value and encourages others to have conversations with your brand.

My team and I have figured out a system of strategies and tools to get a lot of social media growth in a short time.

Here they are:

1. Deep dive in research

Research the best performing social media posts of your industry leaders/competitors in terms of blog links and images. Also for safe measure, see the weakest performing posts, so you know what kind of posts to navigate from.

Tools you can use for researching your industry leader’s/competitor’s social media profiles:

2. Post a variety of content

Create an assortment mixture of content pieces in the form of value bomb videos, inspirational videos, inspirational quotes, viral interactive posts, blog pieces, etc.

There are many ways to find viral content, but one easy way is to perform a Google search ‘viral inspirational posts’ and then choose the Images tab.

Here is a list of certain terms you can search for:

  1. Viral Engagement Posts
  2. Viral Inspiration Posts
  3. Viral Tweets
  4. Viral Quote Posts
  5. Viral Interactive Posts
  6. Viral Instagram Posts

and so on. 

3. Post at least 8-10 times on social media every day

A lot of people who miss out on your posts in the day will see you appear on their newsfeed at night.

Do not leave out a single time schedule/time zone of your target audience.

Always be visible for having an omnipresence effect on their lives.

4. Use recycling post feature

Create a minimum of 40 posts that is an eclectic mix of interactive posts, quotes, blog pieces, videos, CTAs etc., and then schedule them with recycled posts feature.

This constant and spanned visibility of same content through time will cause a mere-exposure effect.

What is the mere exposure effect, you ask?

Well, have you noticed certain songs you find distasteful and ugly in the beginning slowly start to grow on you to the point you eventually start liking them?

That’s mere exposure effect where we develop favorable feelings to things when we are constantly exposed to them.

Use this to your advantage by putting your best foot forward and constantly showing it off in front of your target audience in strategic bursts.

Note – Remember to schedule them in such a way that no post is repeated twice in a very short time.

Tools you can use for post recycling:

Want us to manage your social media growth for you?

Just shoot an email to abhik@thestartingidea.com

5. Use contrasting colors & patter interrupt images

Colors and images matter in terms of conversion.

Use a color contrasting to the platform on which you are posting. Since most major networks (FB, LinkedIn, Twitter) are some shade of blue, try posting colors that are in contrast to the various shades of blue, but not overdo it.

Mix and match it with pattern interrupt images.

Tools to design social media posts:

Websites to find pattern interrupt images:

6. Follow Jab Jab Jab Right Hook Approach of Gary Vee

Post valuable helpful pieces of content that engages, informs and entertains your audiences (called value posts) and mix it with the occasional sprinkling of an ASK post (where you ask them to commit to a Call-To-Action, i.e, sign up for your lead magnet, join your newsletter, buy your product, etc.).

The order of this can be VVVVA (V=Value post, A=Ask post).

7. Follow and add the people who are following other influencers in your industry

Tools to use:

  1. Socialbee for following competitor’s followers.
  2. Meet Alfred for adding people connected with your competitor’s LinkedIn profile.

8. Create a messenger bot

Double down by creating a messenger bot which delivers blog pieces and lead magnets to your audiences.

Tools to use:

Want us to manage your social media growth for you?

Just shoot an email to abhik@thestartingidea.com

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

How to use your industry leader’s marketing budget for your own business success

How to use your industry leader’s marketing budget for your own business success

How to use your industry leader’s marketing budget for your own business success

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

Today I want to share with you the super simple “Swipe and Deploy” trick that will help you leverage your industry leader’s marketing for your own success.

So here it goes.

STEP 1

Visit the websites of all your industry leaders.

STEP 2

Use a chrome extension called Full Page Screen Capture and take a full page screenshot of these companies websites.

STEP 3

Save them to a folder named: “Industry Leader Web Copy Swipe Files”

STEP 4

Next, it is more than likely that you will be retargeted on Facebook, YouTube, and Google by these companies.

Whenever you see an ad coming in your feed or stream, record it with a free tool like CloudApp.

If it’s a static ad, use CloudApp to take a screenshot.

After recording the ad, click the ad and visit the landing page. Screenshot it with Full Page Screen Capture.

STEP 5

Create a folder called “Ad swipe files” and under it name sub-categories based on names of your industry leaders.

Save all the ads pertaining to one company in their respective subfolder.

STEP 6

Now every time you need ad copy, take inspiration from these industry leaders.

See the kind of language they are using, how are they presenting the problem and the solution.

Since they are industry leaders, they are proven winners.

Most of the copy that you see will be market tested and coming up after a lot of tests, experiments, and refinement.

Take advantage of their research and hard work, and simply templatize the approach for your own marketing campaign.

STEP 7

Do the same swiping for emails sent by these industry leaders.

Simply search the industry leader’s name on the from field in the search mail section of your Gmail.

Search the name of your industry leader and see his emails.

Notice the subject line presentation, the copy, the time the mail was sent and the amount of time between two emails.

Copy paste the emails for future reference.

STEP 8

Additionally you can use some famous online swipe file sites like swiped.co and swipefile.com to take even more inspiration about marketing copy and campaign arrangement.

Did you like this hack? This is just one of the many advanced level hacks where you can literally spy on your competitors and take their best performing brand strategies, and swipe them for your business.

Not only that, but you can also see the worst performing strategies of your industry leaders and know the dangerous pitfalls to avoid.

All these strategies will be part of just the Marketing Vault in The Starting Idea VIP – A straight to the point no BS library of advanced level strategies covering every topic from Marketing, Entrepreneurship to Productivity.

Stick around for further details. It’s going to be awesome.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

6 Free Legal Tools for Entrepreneurs and Startups (2021)

6 Free Legal Tools for Entrepreneurs and Startups (2021)

6 Free Legal Tools for Entrepreneurs and Startups (2021)

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

Every startup business owner, while starting out needs to cover all the legal groundwork in order to play it safe in the industry. But legal nuances and jargon can be too complicated and most entrepreneurs put them off to deal with it later. Herein lies their big mistake.

Though no resource or tool can replace an actual legal advisor, here are 6 free legal tools and resources that can greatly help you get off the ground.

But for best practices, do hire a legal advisor.

Free Legal Tools

A great resource compiled by the good people at Entrepreneur Magazine. Get access to hundreds of business forms, contracts and templates.

Get thousands of legal documents curated by a strong social community spread across hundreds of categories.

Create, sign and send legal agreements super fast with this app.

Use their free policies for personal and non-commercial use.

Create a custom privacy policy for your site with this free tool.

6. KISS

Free legal documents from the 500 Startups team.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

Best Free CRM Software: Top 9 Picks for 2021

Best Free CRM Software: Top 9 Picks for 2021

 Best Free CRM Software: Top 9 Picks for 2021

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

This is a curated list of best free CRM software for 2021.

Having a good CRM Software is a must-have for modern businesses, and for a good reason. A business that manages its customers well and treats them with special care can never fail.

But in a world where Customer Relationship Management is seen with such high regard, these CRM tools come at a premium cost.

Well, not anymore.

Our team has put together 9 free CRM tools that will take care of all your customer needs without burning a hole in your pocket.

Take advantage of this awesome list!

To help you better, we have categorized the CRM software into different sections.

Use the table of contents below to jump straight to the section that is most relevant to your needs.

Here you go:

  • Free Live Chat Tools
  • Free CRM Software
  • Free Knowledge Base Apps

Free Live Chat Tools

1. Zoho

A free live chat tool from software giant Zoho.

A tool similar to Zoho from yet another customer experience giant.

A free tool that helps you connect with your customers and monitor their experience on your website, phone, Viber, email and Telegram.

Free CRM Software

A completely free CRM software from the industry leader in CRM.

Try their free forever startup plan to get you started in the world of CRM.

Manage and keep track of your sales and marketing in 1 platform using this free tool. Free for first 10 users.

This is a big one. Manage your CRM, internal communication, customer support, and projects, all at one place. Free for 12 users.

Free Knowledge Base Apps

8. OpenKM

A free knowledge base app which will enable your customers with self-help capabilities and solve their problems effectively.

Set up an SMTP server in minutes and achieve deep personalization with this tool.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

10 Free E-Commerce Tools to Jumpstart Your Online Store in 2021

10 Free E-Commerce Tools to Jumpstart Your Online Store in 2021

10 Free E-Commerce Tools to Jumpstart Your Online Store in 2021

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

E-commerce is exploding as an industry. Here are 10 best free E-commerce tools to jumpstart your online store in 2021.

To help you better, we have categorized the e-commerce tools into different sections.

Use the table below to navigate straight to the section that satisfies your current needs.

  • Free Online Store Tools
  • Free Checkout Cart Software
  • Free Ecommerce Tracking Tool
  • Free Ecommerce Business Tool
  • Free Ecommerce Report Tool

Free Online Store Tools

1. Square

A completely free online store to sell your products.

WooCommerce is one of the most popular ecommerce platforms on the web. A safe and successful option to go with.

One of the most popular cloud commerce platforms in the world.

Create a mobile friendly online store in minutes with this easy drag and drop online store builder.

Create an e-commerce store from scratch using this free tool.

Free Checkout Cart Software

A free and open-source ecommerce platform. Select from a variety of themes, payment gateways and shipping methods.

A free forever shopping cart for up to 10 products.

Free Ecommerce Tracking Tool

A great free tracking solution for your ecommerce business.

Free Ecommerce Business Tool

A set of free tools released by shopify that will power up your e-commerce store for marketing and growth.

Free Ecommerce Report Tool

Get a free ecommerce report for your site.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

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