51 Best AI Art Generators in 2024 (Free & Paid)

51 Best AI Art Generators in 2024 (Free & Paid)

51 Best AI Art Generators in 2024 (Free & Paid)

AI art generators can do a lot of branding and marketing tasks that can move the needle of profit.

From creating YouTube thumbnails to blog covers to social media stock images and avatars, they are set to revolutionize marketing and design.

As AI generated art is about to explode in 2024, why not share some of the best AI art generator tools with all you digital Picassos? (looking at you – Creator of renaissance-styled polar bears and Van Gogh-styled Kualas!)

In this highly-awaited ultimate guide on AI art generators, I will give you the inside scoop on the best AI art tools for your specific use case.

You will learn the best AI image tools for logo generation, 3D images, social posts, artsy QR codes, comic creation, and more.

You will also learn the best free and paid options you can go for.

Get ready to create inspiring art pieces for your personal and professional needs.

1.Bing image creator – The best free AI art generator

An image of Bing Image creator home page

This is my go-to for creating AI art content for my blog and YT channel. Of all the AI art generators, I found this one the simplest. Log in to Bing AI with a Microsoft email address, enter a prompt, and BOOM, you have multiple versions of the art ready.

It allows you to edit the image and make it into a social media creative, blog cover, or even a YouTube thumbnail.

Price: Completely free to use!

2. Autodraft – Best AI generator for comic creation

Homepage screenshot of Autodraft Comic creation tool.

Autodraft lets you create interesting AI characters with the added advantage of character and art style consistency. Autodraft remembers your characters on the platform and uses it to produce various character actions and motions.

This feature is perfect for comic/webtoon creation and storyboarding.

Price: Freemium with paid plans starting at $10/month for 600 generations.

3. Supermachine – Best for stock photos

AI-generated artwork examples from Supermachine.

Supermachine uses 55+ AI models, including Stable Diffusion and Midjourney, giving you a wide variety of AI art styles and purposeful options. Its AI-generated stock images are genuinely realistic and worth a try.

Price: Freemium with paid plans starting at $19/month for 1000 AI generated image credits.

4. Img2Go – The best AI image upscaler.

Img2Go homepage showcasing different AI art tools

Img2Go is another AI image-generation alternative. Its AI creator studio lets you choose from different artistic styles – Realistic, anime, and plain artistic, to generate high-quality artwork. You input images or text, and it will generate high-quality AI generated images.

It uses AI to automatically upscale the generated photos and produce eye-catching graphics, all in just a few clicks.

Price: The basic version is free, with paid plans starting from $6.50/month for 60 credits.

5. Artbreeder – Best AI image tool for image mixing

Homepage screenshot of Artbreeder AI art mixing tool

Out of the entire list, Artbreeder stands out as the perfect tool for collaboration. You can generate unique AI art by enabling users to mix their unique art pieces.

You can build upon each other’s art and come up with something unconventional (AKA scroll-stopping, click-worthy art!). The collage feature lets you enter an image and add a prompt to expand on it.

This can be great for storytelling/storyboarding purposes. They also have a brimming AI art community where you can interact with other creators.

Price: Free for 3 credits per month with paid plans starting at $8.99 for 100 credits per month.

6. Krea – Best for colour manipulation

Krea tool in action, changing colors of a demo inage

KREA uses 2500+ AI models to let users get specific nuances and styles. You can generate both videos and images with relative ease.

It has features like smart object removal, image variations, Stable Diffusion XL, etc., to name a few. A feature that stands out is your ability to manipulate colour. You can choose the dominant colours in an image and change them to your liking. This can bring some weird and fun combinations.

The community training, mobile support, and tutorials add to the ease of use and demystify AI-generated art. It has dedicated tools for pattern design (abstract art lovers, rejoice!) and logo illusions (make your logos move!). How cool is that?

Price: Free for 50 generations/day with paid plans starting at $24/month for unlimited image generations.

7. Plai day – Best for AI-generated avatars

Homepage of Plai day with output examples

Ever wondered how people are creating avatars of themselves to look like comic characters from fictional universes? They most probably use Plai Day.

Plai is all about unleashing unique avatars. It has over 500 exclusive avatar styles with features like the ability to swap faces. The app is more like a social platform where you can connect with your friends, collaborate, and share your unique creations.

With easy social sharing options and features like Replay, you would have a lot of fun with this AI avatar personalization tool.

Price: Free to use.

8. IconifyAI – Best for app icons

Iconify app in action

Iconify is the go-to for generating remarkable app icons in seconds. Icons need to be memorable, and Iconify makes them such.

Using it is simple. You enter a prompt giving the basic idea of what you want to see in the icon, like – Fish splashing out of the ocean. Then, select the colours and style aesthetic. Iconify offers various style aesthetics like metallic, gradient, mascot, solid, vintage, and more.

It is like having an expert design assistant by your side. You select the number of variations you need, and you are set.

Price: Credit-based with plans starting at $9 for 40 credits.

9. Heropack – Best gaming avatar AI art generator

Heropack homepage screenshot

Heropack is for all you gamers out there. Now, you can generate an AI avatar from your photo in the style of your favourite video game characters.

First, upload 18 pics of your face and body in different actions and expressions and choose from 44 styles. The AI will fetch over 100 eye-catching avatars in 512×512 PNG format. Your privacy will be safe as your real photos are auto-deleted after 24 hours. The models and avatars will be kept for 30 days.

Price: Starting at $14.99.

10. Genie – Best for rendering 3D models

Genie homepage

Genie is a discord-based app that lets you create 3D models. You can customize environment settings, stage sides, particle scales, give transitions and model sequences. You can also edit with additional densification. It is a great tool to have in your generative art arsenal.

Price: Free Research preview on Discord.

11. Piktochart – Best AI art tool for creating AI-powered infographics

Piktochart - Free AI infographic maker

There are a lot of AI art generators, but few can do infographics well. Infographics are a sure-shot link magnet. If you have infographics on your blog, its value-based proposition organically attracts links. Google loves them! However, creating infographics from scratch is difficult. Piktochart solves this with its AI-generated infographics tool.

You start with simply entering a topic as a prompt, and AI fetches a ready-to-ship infographic in seconds (with ready-to-go content!). From there, you can customize the infographic as you deem fit.

Price: Basic version is free for 5 visuals. Paid plans start at $14 per month for unlimited visuals.

12. LogoPicture AI – Best for creating logo optical illusions

LogoPicture AI output examples

Have you noticed the social media trend where famous logos appear in different styles, like the Apple logo made of spaghetti or the Pepsi logo made of coffee beans? It sure looks eye-catching. These pictures tend to go viral. You can achieve the same for your logo or any other company with LogoPicture AI.

LogoPicture AI makes your logo pop up by converting it into creative optical illusions. Upload your logo in PNG or JPEG format and choose a pre-defined style.

You can generate 50+ pictures that will be delivered directly to your email. This is a paid tool with a 7-day money-back guarantee.

Price: Starts at $9.9 for 50 pictures.

13. Voxxio – Best for storyboarding (visualizing ideas)

Interface screenshot of Voxxio AI storyboard generator

Ever had a creative story idea stuck in your head but found it hard to visualize? Voxxio solves it by transforming spoken word into storyboards. Enter your vision by typing or recording it, choose a style (fantasy, horror, inspirational, etc.), select the tone, and voila! You are done. The AI analyzes your narrative and generates a full-fledged, illustrated storyboard.

You can customize it by editing scenes, swapping visuals, etc., coming up with the perfect storyboard. This is perfect for writers, filmmakers and advertisers.

Price: Free for 5 credits/month with the paid plans starting at $15/month for 75 credits.

14. Cuebric – Best for creating photorealistic virtual environments (YouTube backdrops)

Cuebric homepage showing different kind of AI generated art backdrops and segmentation outputs

This one is for indie filmmakers, YouTubers, music video creators, or ad makers. Cuebric lets you create fully textured, unreal-engine-integrated virtual environments within seconds.

These environments are photorealistic and segmented (object, depth, and shape-based segmentation to rotoscope any image). Users can enter a prompt, and the AI will fetch editable photorealistic environments.

These environments can add spice to your YouTube channels by adding killer backdrops to your videos. You can further refine it with image editing and inpainting tools. Cuebric also comes with tutorials to further enable ease of use.

Price: Not mentioned on the website

15. Logo Theme AI – Best AI-generated image tool to create theme-based logos

Logo Theme AI showcasing power of AI to fetch variations of popular logos

A great use of AI art generators is doing complex branding tasks fast. Talking about complexity, what can be more complicated than making logos? You would like your logo to express your ideas and values in the best possible way. If you are not a visual expert, this can be tough. Logo Theme AI solves that.

It enables you to generate customized logos tailored for various events (seasons, occasions, themes). It has over 200+ pre-defined themes and lets users customize their own based on their brand vision. You can also convert the logo into avatars, banners, app icons, and other formats.

Logo Theme AI lets you receive automated updates specific to current occasions, events, etc. The tool comes with a free trial.

Price: Free

16. AI apparel – Best customized T-shirt AI art generator

AI apparel website showcasing some of the designs created by AI art

AI apparel combines the power of AI art generators and ecommerce stores. It lets you choose from different design styles like graphic, photo, 3D, painting, or cartoon.

You enter what you want to depict (like The Grand Canyon, a river, etc.), and the tool fetches different options from which you can choose the one according to your liking. The ordering process requires you to customize product details and add them to the cart.

Price: Product-based pricing with prices varying over customization. The site has an average pricing of $30 for a t-shirt.

17. Chat2design – Best AI image generation app for UI components

Chat2Design homepage

Though Chat2design has many features like vector art or logos, the feature I like the most about it is its ability to generate full-fledged UI components based on simple prompts.

For example, you can enter a prompt to generate a testimonial section for an app. This helps solopreneurs save money on UI/UX designers or become one themselves. The tool comes with a 1-click import and has a freemium pricing model. You can try the app on Figma.

Price: The basic version is free. The tool also has a lifetime deal at a one-time cost of $149.99.

18. Hippo AI – Best web design assets AI art generator

Hippo AI homepage giving access to beautiful web illustrations with AI Figma community

Hippo AI is another Figma-based app that lets you create beautiful web illustrations with handpicked styles tailored for the web. You can edit your images by removing background/text, outpainting, upscaling, etc. Hippo AI supports 4 models (Stable diffusion, Dall-E. OpenJourney, and SDXL). Pricing is based on a freemium model.

Price: Free with Figma-based access.

19. Comic AI – Best Artificial intelligence art generator for character visualization

Comic AI homepage showcasing how to visualize your stories with AI

Ok, let me share something personal. I was working on a sci-fi novel around 8 years back. I stopped midway due to a lack of character visualization tools to inspire me with the story forward. I wish I had comic AI at that time.

Comic AI lets you create comic character visualizations. You copy-paste or upload the excerpts from your story, and Comic AI does the rest.

First, it will extract the characters and give them a look based on your description. Next, you can regenerate the image by reworking the prompts till you have the best version. It lets you download these character images.

Price: Free for 400 generations a month with paid plans starting from $15/month for 1500 generations.

20. Kamoto AI – One of the best AI art generators for creating interactive AI personalities

Kamoto AI showcasing examples of AI personalities created by the tool.

This is something new, and I can already envision its marketing potential. Kamoto AI lets you create, train, and even monetize your AI personality (or that of your clients!). Use Kamoto AI’s premade templates to create a virtual AI version of you that acts like an AI assistant to your customers, complete with facial expressions and features.

You can use this AI personality to serve various needs like customer support, e-learning assistance, etc. It can also act as a personalized virtual companion. Think of it as the next-generation chatbot but with next-level features. The app has a free version available.

Price: Free forever plan with paid plans starting at approx $47.85.

21. Hotshot.co – Best generative AI art tool for creating GIFs

Hotshot tool showcasing its AI generated gifs

Use Hotshot.co to create GIFs with simple text prompts. Enter a prompt, and it will transform it into eye-catching animated GIFs. Probably the perfect companion to your social media replies and comments?

Price: Free

22. Shader app – Best no-code AR customization tool to customize looks with AI

Shader App homepage screenshot showcasing AI-powered customized looks

Shader App combines AR and AI to enable real-time look customization. You can type, swipe, or use voice commands to customize your look in real time. Use it to record and share videos with your audience while giving the content a unique touch. This can drive more engagement as your audience may not have seen anything like this before!

Price: Free Beta access on Discord.

23) Sivi – Best generative AI app for generating social media creatives

Sivi Generative AI showcasing social media visuals generated by AI

Social media creatives can be difficult when you create from scratch. If you are a solopreneur juggling multiple roles, the last thing you want is to get bogged down in the design process. This is where Sivi comes into the picture. Sivi lets you design amazing social media creatives based on premade customizable prompts. Select a use case and the project size, and you are done. It will fetch multiple options, all fully customizable. Sivi has a free forever plan.

Price: 7 days free trial with paid plans starting at $9.6 per month, for 30 credits/month.

24. Pixelied – Best for creating product mockups

Pixelied showcasing how to generate mockups using AI

Though Pixelied can handle a wide variety of design needs, the feature that makes it stand out is its product mockup output. You have access to 2000 customizable mockup assets. These mockup models include t-shirts, laptops, mobile phones, print, stationery, packaging, and more. You can download them in high resolution in multiple file formats. The free plan gives you access to 200+ free templates.

Price: Free plan has 200+ templates, with paid plans starting at $3.9/month.

25. Jasper art – Best AI art + writing combo tool

Jasper AI art tool output examples

Jasper Art is for all you bloggers who use AI writing tools and want to generate images on the go while writing. Jasper is a big name in the AI writing industry.

With it, bloggers can double down on content by generating relevant images. The image output comes in high-quality 2k px output. Enter the prompt, and it delivers 4 AI-generated options. The app offers a free trial.

Price: Prices start at $59/month with a 7-day free trial.

26. Craiyon – Best AI picture generator for output accuracy

Craiyon showcasing AI image output

I found Craiyon to understand prompts most accurately. You enter your prompts, and Craiyon takes a minute to deliver accurate results.

I entered a prompt – Van Gogh painting Taj Mahal.

The results are there for you to see and judge.

Price: $6 per month for unlimited images with a 45-second wait time for each generation.

27. Leonardo AI – The best free AI art generator for creating photorealistic game assets

Leonardo AI generating photorealistic game assets

Leonardo AI is another free AI art generator app that can generate a variety of art styles. The feature I like most is its ability to create photorealistic game assets. You can also use it to generate mockups, product photography, interior design, and architecture. It has a free version.

Price: Free for 150 generations per day with paid plans starting at $10/month for 8500 images per month.

28. Interior AI – Best for creating interior design assets

AI-generated interior decoration samples from Interior AI

Interior AI brands itself as the first AI interior designer. You take a pic of your room, upload it, select the aesthetic style (tropical, modern, industrial, etc.), and choose the resolution quality. You are done. AI will do the rest and fetch interior design ideas in photorealistic form. It has a free version.

Price: Free with watermarked output with paid plans starting at $29/month for unlimited renders.

29. Microsoft Designer – The best free AI graphic design editor app.

Microsoft Designer showcasing its AI art output examples

There are a lot of AI art generators, but few can do
This can be an accompanying tool to the Bing AI art generator (tool #1). Whatever images you generate from Bing can be tweaked on Microsoft Designer via prompts.

You can generate images in different dimensions to suit your use case. You can create brand kits, remove backgrounds, and blur selected areas. The app is free to use.

Price: Free to use

30. Lexica art – Best AI art prompt generator app

Showcasing how Lexica Art generates prompts based on different AI art styles

This is a tool that works in reverse. While other tools ask you to enter prompts to generate art, with Lexica Art, you select an image and see its origin prompt. It is reverse engineering AI art.

You can choose a pic and see the prompt that made it. Alternatively, you can describe an idea from scratch and get the correctly worded prompt to generate the most accurate result.

Price: The basic plan starts at $10 per month for 1000 generations per month with a commercial license.

31. Adobe Firefly – Best for custom text effects

Adobe Firely showcasing interesting AI text effects.

Part of the Creative Cloud suite, Adobe Firefly is used as a companion app to Adobe Photoshop. It does all the standard things that an AI art generator does, but the feature that stands out the most is its custom text effect generation based on prompts.

It also uses generative fill, an AI tech, to produce content that blends with an image’s surroundings, thus creating an extension.

Price: Free for 25 monthly generations with paid plans starting at $4.99 for 100 monthly generations.

32. Midjourney – Best for creating digital art

Midjourney showcasing its AI art generator output samples

If we are talking about AI art generators, how can we miss Midjourney? Midjourney is the OP of AI image generators. Though released only in 2022, the pace with which AI has grown since then has made it somewhat of a legendary tool.

Voted #2 in Product of the Year by ProductHunt, Midjourney packs a powerful show with logo generation, paintings, and more. What stands out most is its high coherency and ability to understand natural language prompts while producing digital art.

Price: Subscription starts from $10 per month for the basic plan.

33. Night Cafe – Best free AI image generator community

Night Cafe AI art generator creates stunning AI art and has an amazing community

Apart from being a free AI art generator tool, Nighe Cafe has a thriving community where you can submit your art and win AI art generation credits as prizes. There are daily theme-wise contests, and you can also create your own challenge with friends. Things like this make you stay inspired.

These challenges keep you motivated to improve your AI art prompts game. It is a fun option among our best AI art generators list.

Price: Plans start at $5.99 per month for 100 credits.

34. Generative AI by Getty Images – Best AI photo generator for hyper-specific AI stock photos

Homepage screenshot of Generative AI by Getty Images

Generative AI by Getty Images is trained on Getty’s massive collection of stock images to come with nuanced and hyper-specific stock photos.

When you subscribe to their paid offers, you are free from IP issues and can use them freely. Text-to-image prompting for the tool is available in 75 languages.

Price: Pricing is based on prompt volume with no specific price given.

35. Ocoya – Best value-for-money AI image generator

Ocoya product showcase

Next on our list is Ocoya. What makes it unique is its power-packed value-for-money offering. You get an AI image generator app and an AI text generator for social media posting.

This way, you have a one-stop shop for all your social media content needs. You can create social media graphics in multiple-size formats to suit all major social media channels.

Price: Plans starting from $15/month for 100 AI credits. There is an option for a 7-day free trial.

36. Simplified – Best free AI image generation tool to create YouTube thumbnails

Simplified AI thumbnail maker

Though there are a few free YouTube thumbnail makers, I found Simplified to be the best when leveraging AI for thumbnail creation.

You select a prompt, a premade template of your choice and click – Generate. AI does the rest. It will fetch you the result with great fonts arranged in an eye-catching way.

Price: Free

37. Luma AI – Best AI generative art tool for photorealistic assets

Luma AI showcasing photorealistic assets made from generative art

Luma AI promises to democratize 3D art by generating high-quality photorealistic assets in minutes. You can keyframe the video and rotate it 360 degrees. It can also be a good option for creating video game assets.

Price: Free to use. The paid option gives you API service for $1 per capture.

38. Decoherence – Best AI generative art tool for animated paintings

Decohrence is a generate art tool for making animated paintings

Have you seen those viral videos on social media where a still image has the moving painting effect?

Well, they are made by Decoherence. Decoherence is perfect for creating viral animations that give the moving painting kind of look.

Price: Basic version is free with paid plans starting at $9.

39. Runway ML – Best AI tool for generating photorealistic humans 

RunwayML generates photorealistic humans

RunwayML does a fair job of generating realistic-looking humans that can be used for your next ad. The caveat is that artificial intelligence makes humans look a bit funny coz of their expressions. Still, this is the best in terms of generating humans.

Price: The basic version is free. The paid plans start from $15/month.

40. Dall-E 3 – Best AI image generation tool for hobbyists

DALL-E 3 homepage screenshot

You can have a lot of fun with Dall-E 3. With its user-friendly interface, you can create a lot of surreal, psychedelic, and alien environments. This is the perfect tool to get your creative juices flowing when bored.

Price: $0.040 per image

41. Canva AI – Best AI art tool for Canva ecosystem users

Showcasing Canva AI image generator

Canva has become much bigger than a tool. It is an ecosystem in itself. So why not talk about Artificial Intelligence tech catering to the millions of Canva users? With its text-to-image AI art generator tool, you can enter a text prompt, and the tool will generate 4 image variations. You can select the specific aspect ratio to suit your social media needs.

Price: Free forever version with a paid plan starting at $12.99 per month.

42. Dream by Wombo – The best mobile AI art generator app

Screenshot of Dream by Wombo App store page.

Dream by Wombo is made for artists and social media users to generate futuristic-looking art on the go. You can choose a premade prompt or add your own.

It helps fetch images on the go with simple words. You enter a prompt, and Wombo gives you interesting generative AI art.

It is available on iOS, Android, and as a web app.

Price: The free version is available with paid plans starting at $9.99/month.

43. Designs AI – Best AI art tool for marketers

Design AI showcasing its different AI art tools for marketers

Designs AI packs a punch by covering every design need of a content marketer. It has logo generation, social media creatives, video makers, Instagram posts, Instagram stories, and more.

Price: The basic plan starts at $29/month with a free trial.

44. Autodraw – Best for Doodle to sketch idea depiction

Homepage screenshot of Autodraw, an AI image generator tool that generates sketches from doodle drawings.

Autodraw has a very unique function. It turns your rough Doodle drawings into full-fledged, impressive sketches with refined line-drawn images.

This is a tool for visualizing your ideas quickly without the technical or artistic prowess. You can also add colours to the pics. 

Price: Experimental, so free.

45. OpenArt – The best generative AI art tool for creating QR codes

OpenArt tool in action, generating artistic QR codes using the power of AI

OpenArt lets you generate hundreds of variations of an image. The feature that stands out the most is its ability to create artistic QR codes. You get 20 different styles to choose from. This can be a unique way to stand out in your industry.

Price: Free with 50 trial credits. The starter plan starts at $12 per month for 5000 credits.

46. Lensa AI – Best AI picture editing app for facial retouching

Lensa AI homepage screenshot

This is an AI photo editing tool from Prisma. It has features like facial retouching, colour correction, and other effects like background replacements.

You can become an AI artist by converting photos into stylish art pieces. The mobile app is user-friendly and available on iOS and Android.

Price: The basic version is free with various in-app purchase offers.

47. Fotor AI – Best AI painting generator for AI oil painting images

Fotor AI app homepage showcasing AI-generated oil paintings.

Fotor AI has many artistic genres like science fiction, realistic, cartoon, and 3D.

The feature that stands out the most is its oil painting generation. They have that classical look to it. I would use it to generate oil paintings and sell them as AI artwork on Etsy or Redbubble.

Price: The basic version is free, with the pro plan starting at $8.99/month.

48. Starry AI – Best AI painting generator for children’s book art

Starry AI homepage screenshot

Starry AI stands out for its artwork for children’s books. The AI drawings are perfect for creating your children’s story compilation book and selling it online. The tool comes with 1000+ styles, upscaling feature, and custom sizes.

Price: Free to use with 25 image credits per day with the pro plan starting at $11.99/month.

49. Deep dream – Best AI image creator for dream visualization art

Deep dream generator screenshot

Deep dream generator gives the best output for weird dream-like prompts. Use it for fun to generate horror story monsters or for dream-like, abstract art creation.

Price: Free to use with paid plans starting at $19/month

50. PhotoRoom AI – Best AI image app for virtual trial rooms

Photoroom homepage screenshot

PhotoRoom AI has many features but is especially useful for virtual trial rooms. You can envision trying new clothes and styles on the app and see which works best before you buy.

PhotoRoom is one of the top-ranked apps on iOS and Android.

Price: Free to use with various in-app purchases.

51. CF Spark – Best AI tool for creating colouring pages

CF Spark tool in action - fetching AI-generated colouring pages

Creating colouring books for kids and hobbyists can be an under-the-radar side hustle that you can take advantage of. You can use a tool like CF Spark for that.

You enter a prompt or fetch one from the prompt builder, and it gives several versions from which you can select the best one.

Price: The basic version is free with paid plans starting from $12 per 3 months/ $29 per month based on feature access.

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Frequently Asked Questions (FAQs)

What is the best AI art generator?

Many AI art generators can be deemed as the best. With this article, you will find the best AI art generator for specific use cases. However, if we have to choose and name, then Midjourney, Bing AI art creator, Canva AI, Jasper AI, Ocoya, and Adobe Firefly can be considered some of the best AI art generators.

Which AI art generator is free?

Bing AI art creator, Canva AI, Starry AI, Wombo Dream, and PhotoRoom are some of the best free AI art generators in the market in 2024.

Is Midjourney the best AI art generator?

Well, this is debatable based on your use case. Midjourney is one of the best AI art generators to generate AI images. However, AI has branched a lot since Midjourney hit the market.

Now AI technology can create infographics, generate realistic images, do facial retouching, and a whole lot more. So, there are AI tools like Piktochart (infographics), Generative AI by Getty images (generates realistic image), Lensa AI (facial retouching), and more that are best for their individual use cases.

For a list of use cases, refer to the article above.

Getting the most out of AI art generators: Key Takeaways

Knowing and understanding the world of AI art is as much a marketing and branding exercise as an artistic one. To get the most out of AI art generators, we need to understand how to put them to use to further our branding, marketing, and content creation objectives.

You see, it is easy to generate AI art, but putting it to use for your business is the actual game-changer. We need to review them so we know how they would fit our workflow to power up our brand.

The purpose of this holistic guide was to clarify that and give you a step up on demarcating different art generators based on their use case.

AI art has matured a lot and can help you create all forms of content and marketing collaterals in 2024. You can use it for creating icons, QR codes, social posts, web illustrations, logos, and more. It can create revenue-generating streams like creating T-shirt art, colouring book art, and a whole lot more.

Your job from here on is to start using these tools, experiment with different prompts and create a workflow to get the most out of these generators.

Did you like this content? Then you will surely love our free content creation tools list. Check it out here.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

SaaS Customer Retention: 11 Game Changing Retention Strategies

SaaS Customer Retention: 11 Game Changing Retention Strategies

SaaS Customer Retention: 11 Game Changing Retention Strategies

This is the ultimate guide to SaaS Customer Retention strategies. In this guide, you will find 11 clever strategies to retain customers and reduce churn.

As competition in the tech world intensifies, SaaS customer retention has become the metric of envy. It is not enough to have a product that customers enjoy. You also need to make sure that you keep them happy and engaged throughout the customer journey.

Even if your product has a high initial conversion rate but if you don’t have a strategy to retain those customers, your revenue will eventually dwindle. To succeed, companies need to develop a customer retention strategy that is agile and effective.

Let us understand it better with some deeper insights.

According to data, it is up to 25 times cheaper to retain an existing customer than acquire a new one.

Also, just retaining 5% of your customers can amount to up to 95% of the revenue.

These are significant numbers and highlight the importance of SaaS customer retention.

So how can SaaS companies optimize for customer retention?

The challenge is that customer retention is not easy. It needs tactical thinking and a deep understanding of your customers’ needs.

It is worth all the effort as it can lead to a long-term, profitable relationship and increased revenue opportunities.

Based on that, I have compiled 11 game-changing SaaS customer retention strategies that you can apply today to reduce churn. Though these tips can be used for other industries, they are best applicable for SaaS customer retention efforts.

Swipe them and see your MRR grow.

1. Offer discounts/promotions with an element of surprise

A smart strategy for increasing retention is to have a built-in element of surprise in your product value.

What kind of surprises can you offer your customers? You can select something of value to your customers and relevant to your product.

Here are a few examples:
1. Extra pro-level features
2. Extension of usage limits
3. A free month of service

You get the drift. Offer something of value that incentivizes customers to continue their subscription to redeem it.

Pro tip: Organize monthly competitions where you reward customers with the best use cases related to your product. This creates a gamified experience leading to higher retention while also giving you valuable case studies that you can use to market your SaaS product.

2. Optimize the customer experience

When you are in the SaaS business, you are not just selling the tech but also the experience.

No one likes a product that feels jarring and has a tacky customer experience. To fix this, review your product functionality, usability, speed, customer support, and other elements that come in the way of using your product.

You can narrow down the problems by launching a customer experience survey. You can ask your customers specific open-ended questions about their experience while using your product. You can incentivize the survey responses by offering them a free month of service or extended storage.

Once you get the replies, you can study and analyze the fault lines in your customer experience and work out a focused approach toward fixing them.

3. The bonus follow up

Customer support moves the needle in terms of customer retention. But I am not talking about the generic customer support that any AI chatbot can do. Instead, I am talking about going the extra mile with personalized bonus follow-ups with your customer.

A bonus follow-up can be set anywhere between 3 days to a week after the initial query. Customer support can send a message inquiring if the customer was able to solve the problem.

You can add some value to the message by sending some more resources or a personalized video message where you discuss the solutions in more detail.

Very few companies are doing this, and guess what – Your customers will love it and keep coming back for the experience.

4. Smart Onboarding with gamification

Use gamification tactics to engage and motivate users in the onboarding process. It helps make the onboarding process enjoyable rather than something tedious.

When users sign up for your product, you can provide them with the option to choose a profile avatar to create an element of personalization. Next, use progress bars to indicate how close they are to completing the tasks required for unlocking the next level in your product. Finally, provide a checklist of these tasks so that users know what needs to be done and don’t feel overwhelmed when signing up for your product.

You can also double down on gamification by giving badges and ranks to users for completing certain milestones. You can spice it up further by offering extended limits and features for those who finish certain milestones.

5. Sending a benefit + progress report

Your app features may not communicate your value as much as the actual results. You can apply an interesting retention hack by sending progress reports to your users. The report lists the user activities and the results achieved from them.

For example, if it is proposal-based software, you can list the money earned from all the successful proposals. If it is a text editing software, you can list the number of errors corrected (similar to what Grammarly does).

Doing so communicates the tangible real-world value of the app and makes customers continue to use the service.

6. Publishing research-rich white papers and content pieces

A SaaS business should continuously produce high-value content pieces rich with insights and actionable data. These content pieces should primarily aim at solving your customer’s pain points definitively, with lots of actionable growth strategies.

When you commit to such an ongoing content strategy, you show your users that you’ll always be there for them. You help them overcome their challenges by providing valuable content. Your users will become loyal to you and stick with your product.

7. Relatable case studies

Talking about product features is one thing, but sharing actual case studies of how your product helped different customer archetypes is at another level altogether.

Sharing relatable case studies that directly pertain to product use cases can have a powerful effect on customer retention. This way, customers can look beyond features and get inspired by actual use cases that have moved the needle for similar businesses. All this builds a lot of trust and tangible value around the product leading to customers sticking with the product longer.

8. Build a value-based community around your product

People come for the product but stay for the community. A good community surrounding your product creates a lot of value addition that makes customers stay with the product longer.

Customers can find other like-minded individuals and network with each other apart from sharing valuable resources and use cases.

Also, an active community changes the perception of a SaaS product from mere clicks on a screen to actual real faces who are actively using the product and talking about it. This adds a lot of trust to the product.

You can double down on your community by organizing community-exclusive webinars, tutorials, and events. This way, the membership to the community will feel like a VIP ticket for active customers who can now access additional resources due to being subscribed to the product.

9. Interview star users

Do a video or a written interview of star users who have greatly benefited from the product. Feature them on a podcast and share it via your newsletter and social channels. Showcasing 2-3 interviews per month full of user-generated tactics will lead to a results-focused narrative around your product. This positive messaging will lead to higher trust and retention.

10. Offer alternatives to cancellation

When the user is hell-bound to cancel, you can offer some last ditch creative alternatives like pausing their subscription for a month without a charge or offering a lighter version of your product as a cheaper alternative.

These finance-sensitive solutions can lead to lowering your churn dramatically.

11. Use customer retention tools.

You can use a number of customer retention tools to engage your customers and make them stick with your product.

Here are a few options you can try:

KingSumo: For organizing contests and giveaways.

Woorise: Another alternative for creating contests.

Circle: For hosting engaging communities (where people can ask questions, earn badges, etc.).

Proof: Collect,manage, and showcase reviews from various social media sources.

Endorsal: Collect and display testimonials while syncing with review platforms like Facebook, Yelp, and Google My Business.

VideoPeel: Collect and showcase video testimonials.

The Next Step

These were my top tactics for B2B SaaS customer retention. What do you think about these tactics? Any tactic that I missed? Please comment and let me know.

Feeling the itch to go pro with clever marketing strategies? Check out our FREE Growth Club newsletter.

Want to go more advanced and have a growth call with me to discuss your specific customer retention pain points? Connect with me via LinkedIn here.

 

 

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

SEO Copywriting Services: The Definitive Guide

SEO Copywriting Services: The Definitive Guide

This is the ultimate guide to SEO copywriting services. In this guide, you will learn the top reasons to hire an SEO copywriter and what to look for when hiring an SEO copywriting service to rapidly scale your business and blog in 2024.

Let’s start.

What is SEO Copywriting?

SEO copywriting is creating content for websites that fulfills the dual purpose of:

A) Creating content that ranks on top of search engines to get qualified traffic on the site.

B) Converting the traffic generated from the content into business leads, customers, and product evangelists.

What is an SEO copywriting service?

The no.1 pillar of a content marketing plan is SEO content that nurtures the audience into buyers and also makes the site rank for the desired keywords. The best way to do this is by investing in SEO copywriting services. 

What does an SEO copywriter do?

An SEO copywriting service or an SEO copywriter creates content (and optimizes the existing content) to make it rank on search engines like Google, Bing, etc., while simultaneously structuring the content with persuasive triggers to make site visitors turn into leads and customers of your product. 

A high-quality SEO copywriting service would create and design your content to make it fit hand in glove with SEO, while also making the content conversion-focused and highly shareable.

Why hire professional SEO copywriting services?

Hiring professional SEO copywriting services will help you in scaling your business to top rankings on Google and get your business a surge of high-quality leads and sales. 

Here are 21 reasons why you should hire professional SEO copywriting services:

These 21 points will clearly establish how hiring professional SEO copywriting services will maximize your revenue while building your brand reputation and authority.

1. High-quality SEO copywriting services will make your content stand out among competitors.

A graphic with text saying that hiring an SEO copywriter makes your content stand out.

Hiring a professional SEO copywriter will give your content instant quality leverage and make you stand out as a brand among a sea of generic content.

2. They will make you get top-ranking positions on Google.

A graphic with text saying that hiring an SEO copywriting service can help you make your content rank on top of Google.

Hiring professional SEO copywriting services will make your content be found on Google and secure top-ranking positions for lucrative keywords in your industry.

3. Professional SEO copywriting services will convert site visitors into leads and sales.

A graphic with text saying that hiring an SEO copywriting service can help you make your content convert site visitors into leads and sales.

Hiring an SEO copywriting service will help you implement persuasion triggers in your content to convert website visitors into leads and customers for your business.

4. SEO copywriting services will help you identify and capitalize on opportunities present in your industry.

A graphic with text saying that hiring an SEO copywriting service can help you in identifying and capitalizing on opportunities in your industry

Hiring the right SEO copywriting services will enable you to scan the industry for blue ocean opportunities. A good SEO copywriting research team will help you unearth blue ocean opportunities in the form of keywords that have high traffic volume but low competition.

5. They will create content that targets different stages of buyer awareness.

A graphic with text saying that hiring an SEO copywriting service can help you create content targeting different stages of buyer awareness

The right SEO copywriting services team will help you create a focused and concentrated content plan that is strategically aligned with your company goals. A high-quality SEO Copywriting service will create a content plan that targets all stages of buyer awareness and nurtures them into customers and brand evangelists.

6. They will make you the word of authority and the epicenter of all things related to your industry.

A graphic with text saying that hiring an SEO copywriting service can help you create content that makes you a thought leader and word of authority in your industry.

Hiring SEO copywriting services will enable your company to create consistently high-quality content. This will make your brand the word of authority in your niche. Selecting a good SEO copywriting service will enable you to consistently create definitive long-form content. This will make your content the epicenter for all things related to your industry. This will make your brand name synonymous with your industry, thus enabling the rapid scaling of your brand.

7. They will increase the average session time and lower the bounce rate of your site.

A graphic with text saying that hiring an SEO copywriting service can help you increase the average session tiem on your blog and reduce bounce rate.

Hiring a top-rated SEO copywriting service will help you implement systems in your content that increases the sessions of your target audience. This will push you to higher rankings and better conversion numbers.

8. They will provide you with questionnaires that will help market your product to maximum impact.

A graphic with text saying that hiring an SEO copywriting service can help your business by providing you with a questionnaire that will help you market your product better and find a product-market fit.

A top-quality SEO copywriting service usually starts by providing questionnaires to their clients that help them understand the product better. They include questions about the product, its benefits, features, USPs, the existing competition, and more.

9. SEO copywriting services will help you tell better stories with your product.

A graphic with text saying that hiring an SEO copywriting service will help you tell better stories with your product.

A professional SEO copywriter will craft compelling stories from your product, making your audience feel connected and invested with your brand. They will do this by connecting your product and content with the needs and aspirations of your target audience.

10. They will write high-converting headlines and meta descriptions for your content.

A graphic with text saying that hiring an SEO copywriting service will help you create high-converting headlines and meta descriptions for your content.

Hiring the right SEO copywriting service will help you create high-converting headlines for your brand, leading to more clicks and eyeballs on your product/offer. A professional SEO copywriter knows how to create benefit-driven headlines that generate intrigue and curiosity. Couple it with their knowledge of writing meta descriptions that perform well on Google, and you have a win-win combination.

11. They know how to format your content to make it perform on SERPs.

A graphic with text stating that hiring an SEO copywriting service will help you format your content to make it rank on Google.

This is an art that most content writers ignore. You see, it is simply not just about creating content. It is about creating and formatting content in a way the SERPs love. A good SEO copywriting service will format your content to make it human-readable, conversational, and interactive.

12. They will create content aiming for the transformation of the reader.

A graphic with text stating that hiring an SEO copywriting service will help you achieve the transformation of your audience.

In 2024, SEO is all about giving value and adding maximum information that moves the needle of transformation for the reader. A good SEO copywriter will create content that moves the user from point A of pain to point B of solution. 

They will cover all aspects of a given topic, making your content the one-stop-shop for all things related to your industry. This will again improve the sticky factor of your site, lower the bounce rate, and increase session time. All this ultimately leads to higher rankings.

13. They know how to optimize your content for featured snippets.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your content for featured snippets.

A talented web copywriter knows how to craft and design your content to get the coveted rank zero or featured snippets position. They know how to use H1-H2 tags to craft your content to be featured as snippets on page 1 of Google.

14. They know the right word count to make your content rank on Google.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your article for the right word count in order to make it rank on Google.

Hiring an SEO copywriting service will mean you are investing in their knowledge of SEO to make you rank on Google. This means they will know all the advanced nuances that an ordinary writer might not possess. A big part of this is knowing the average word count that will make your content rank. 800-1000 words do not cut it anymore. For a website to rank for desired keywords and increase domain authority, they need to create long-form content pieces that cover a topic in vivid detail with unique examples and angles. They need to cover all aspects of a given topic in the most detailed way possible. The minimum length of a content piece should be 2500 words.

15. A good SEO copywriter knows how to do internal and external linking of content.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your content for internal and external links.

The SEO copywriter who operates with a value-based mindset will know exactly where to insert links for further reference. He will know where to add links to your site (internal links) and where to add links to other authority content pieces on the web (external links). The main objective of linking is to assist further reading of your site visitor.

16. Hiring an SEO copywriting service will help you uncover your competitor’s content strategy and take advantage of their gaps.

A graphic with text stating that hiring an SEO copywriting service will help you identify your competitor's strategy and find SEO opportunities.

A good SEO copywriter knows that research is key to winning in SERPs. They will look into your competitor’s websites and see what keywords they are ranking for and where they have left gaps for improvement. Next, your SEO copywriter will take advantage of these opportunities and create content that fills these gaps.

SEO Copywriter Pro Tip: Another pro-level thing that a top-quality SEO copywriter will do is notice the top keywords the competitor is ranking for that have low competition. Next, he will list them down and create long-form content on the same topics for your blog. This will improve your chances of ranking faster.

17. They know how to write title tags, alt tags, and more.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your content for title tags, alt tags, and more.

An SEO copywriting service will help you optimize all your content with the right tags. This will help you get the maximum value from your content. They will optimize the title and image tags with the right keywords and phrases to help you drive the most traffic to your site.

18. An SEO copywriter knows how to maintain keyword density and keep it contextual.

A graphic with text stating that hiring an SEO copywriting service will help you maintain optimal keyword density and keep the keywords contextual for better performance on Google.

Keyword stuffing is a rookie mistake most content writers make. It just sounds abnormal and unnatural. Great SEO is all about adding value to your content and make the keywords appear contextually in the piece to assist the objective of transformation.

19. They will focus on white hat techniques that prioritize the long-form performance and benefits for your website and brand

A graphic with text stating that hiring an SEO copywriting service will ensure that your content practices are purely white hate and thus maintain long-term health of your content.

A respected SEO copywriting service will never indulge in low-level tactics to make you rank on Google. They are risky, unethical, and a business nightmare that you should avoid at all costs. Real SEO is all about thinking long-term and investing in building a formidable content brand that gets you automated leads and sales for years to come. A good SEO company will focus on making you the media authority in your niche.

20. They will optimize and improve your existing pages and make them traffic-worthy.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your existing page and make them traffic-worthy.

They will look into your site and see opportunities within your existing content. In particular, they will look for errors and gaps in your titles, meta descriptions, and content, optimizing them wherever required. All this will lead to your website being in tune with what the SERPs love.

21. They will proofread and grammar-check your article for advanced errors.

A graphic with text stating that hiring an SEO copywriting service will ensure that your copy is proofread and grammar-checked.

There are a lot of advanced errors like passive voice misuse, sentence structuring, and other faults that often go unnoticed in regular grammar checks. A good SEO copywriting service will have systems and tools in place to check your content for such advanced errors. 

In other words, a professional SEO copywriter has a hawk-eye system for spotting grammar mistakes. They have an innate inclination towards sounding natural and conversational with their content.

Now you know the key reasons to hire an SEO copywriting service.

Next, let’s see how to hire a professional SEO copywriter by listing the key traits to look for.

14 qualities of a great SEO copywriting service

Look for these 14 qualities, skills, and traits while hiring SEO copywriting services for your business:

These are the special SEO copywriting skills that distinguish an exceptional SEO copywriter and SEO Copywriting service from an average content writer.

1. In-depth knowledge about keyword research

The right SEO copywriter has in-depth knowledge of keywords and knows the right recipe for keyword density concerning a content piece.

A good SEO copywriter would deep dive into the main keywords across your niche and also the top-performing keywords for each competitor site. Based on that, they will create a list of keywords that dominate your industry.

After that, they need to double down on this by finding keywords with high traffic volume and low competition. 

In our SEO Agency, we call this the Golden Keywords System. Here we use top tools like Ahrefs and SERanking to find keyword opportunities with high traffic but comparatively low competition. 

Think about these keywords as low-hanging fruits that can bring you traffic quickly.

Targeting for these keywords makes your content rank faster and gets you easy traffic for your blog.

2. Access to premium SEO toolkit

If you want to hire a high-quality SEO copywriting service, make sure they are acquainted with the usage of premium SEO tools. In particular, make sure they possess the know-how to get the most out of them. 

This will be critical to bringing you results. SEO is not about guesswork but the actual application of research to make your content rank and get you leads.

In our agency, we use a series of premium SEO tools like Ahrefs, SERanking, Moz, and iSpionage to gather critical insights and cross-verify them based on data acquired from these multiple sources. Next, we have created a system of SOPs and parameters that help us get the maximum out of these tools. 

I am talking about hidden data like high traffic-low competition keywords and low competition keywords bringing a ton of traffic for your competitors.  

Also, tools like iSpionage help in revealing your competitor’s marketing funnel. In particular, they reveal your competition’s Google ads strategy and landing page samples. You can use it to understand their copy strategy.

In conclusion, by using these systems, you can swipe your competitor’s entire marketing strategy and use it for yourself.

3. Knowledge about the right application of Keywords

Great keyword research is only half the battle won. Next, you need to use it strategically to yield the maximum results. A good SEO copywriter will know how to correctly use keywords without committing the cardinal sin of keyword stuffing.

In our Content Marketing agency, we deep dive into the hidden features of top SEO tools (and some lesser-known gems) to come up with keyword opportunities. We double down on it by producing content that makes the keywords appear contextually within the content. A lot of newbie SEOs make the mistake of just randomly stuffing the keyword multiple times in the article without it making sense in terms of meaning or even grammar. That needs to be avoided at all costs. Google is way smarter than what a rookie SEO thinks.  

Writing great content and making the keywords appear naturally is the single most sureshot way to keyword optimization in 2021 and beyond.

Next, we make sure that the keyword was strategically injected into the title tags, meta description alt tags, and permalinks.

4. Ability to create engaging long-form content 

If you are serious about getting ranked on Google, the old standard of 800-1000 words simply does not cut it. It might still work for keywords with low competition or for an older site with high domain authority, but in most cases, this simply would not work. 

A good SEO copywriter needs to be proficient in creating long-form content that covers a topic in the most comprehensive way possible. Your site needs to have information covering all aspects of a particular topic in great length and detail. The content should be equipped with multiple modes of consumption, like video and illustrative examples to hammer the point home. 

Think about it this way. When a user searches for a query, they are looking for articles that comprehensively explain all aspects related to that query. Ever wondered why Wikipedia articles do so well? Now you know.

Think of making your site into the Wikipedia of your niche. Creating content like this will make your site the word of authority and the industry mouthpiece.

In our SEO agency, we regularly create long-form content (like our personal branding guide) using Brian Dean’s skyscraper technique.

Here’s how we do it:

1. We pick a topic and note all the top keywords related to the topic. We use Ahrefs and SERanking to achieve this.

2. We research the SERPs for all the top-ranking articles for keywords related to the topic. We note their article length, the questions/sub-topics they are covering, etc. 

3. Next, we create articles optimized for the same keyword with more content than any of the existing competition in the niche. We double down on content by answering more questions and going more in-depth on each sub-topic with new angles and illustrative examples.

Pro SEO copywriter growth hack – You can enter your keyword in a tool called Frase.io. This will give you intel like the average word count of top-ranking articles for that topic, the main questions covered by these articles, and quick summaries of each content piece. You can then use it to cover all these questions in your article, powering it up with more insights and examples. Using this tool, we have optimized our results even more.

We aimed at posting some of the most valuable content pieces on the internet. We have some of the most in-depth guides on personal branding and free business tools available on the internet today. This makes our content the hub for all the search queries related to the main keyword. Using the same technique, we created comprehensive articles that answer all aspects of a particular topic. This makes the user stick to our site. 

The content acts as a one-stop-shop for all the queries related to the topic. This lowers the bounce rate and gives transformational value to the user. This, in turn, makes the content do great for SEO and also converts the user into a subscriber.

5. Ability to create high-converting Headlines that increase click-through rate 

Wisemen say not to judge a book by its cover. Unfortunately, the same does not apply on the internet. No matter how good your content is, if you do not have a headline that generates curiosity and addresses a thriving need, you are not going to get your clicks. The lower your CTR, the worse will be your SEO rankings.

Headlines are what attracts your audience towards your content initially. You must create headlines that generate emotions and make the user click to read your content.

Create headlines that include the following elements:

1) Benefit-driven

2) Curiosity generating

3) Addresses a specific pain point (needs, wants, fears, desires)

4) Includes the keyword in the title (as early as possible)

In our agency, we studied over 2000 Medium content pieces to create an in-house headline swipe file. We use this in-house swipe file to repeatedly generate high CTR generating articles both for our blogs and for our clients.

6. Expertise in creating multiple modes of content consumption

Everyone will not consume your content in the same way. Some of your visitors might be voracious readers, while others will prefer the visual medium. 

A good SEO copywriter needs to aim and produce different types of content for different sets of your audience.  

The 3 main types of content your SEO copywriter should look to produce are:

  1. Written long-form content
  2. A video presentation based on the content (can be a talking head video, a PowerPoint presentation video, or a BuzzFeed style text-to-video upload, among others)
  3. An infographic based on the article
  4. Content cards highlighting the main point of your content.
  5. A text-to-speech audio file narrating the article.

The end goal of creating multiple modes of consumption is to increase the session time of site visitors and make them stay on the site, thus improving session time. 

We typically create 2-3 multimedia content pieces to support our main article. This usually includes infographics, explainer videos, and audio content. This is done to appeal to different segments of our audience base, particularly those who prefer the visual or audiovisual medium over the written word.

Once again, the end goal is to improve the sticky factor of our site/client site. When a person sticks on your site and goes through the video or the infographic, it makes the site session longer and reduces the bounce rate. This, in turn, improves the SEO for the site.

To find out more about how we can rank your content on page 1 of Google using multimedia systems, book a call with me by filling this short form.

7. Ability to blend the skills of SEO and copywriting triggers

A great SEO strategy will make your content rank on top of Google, but it may not necessarily move the needle of growth. For that, you need persuasive copywriting triggers in your content that influence your reader to commit the desired action (sign up for your newsletter, purchase a product, etc.).

In the modern digital world, where most of the selling happens online, you cannot see SEO and copywriting as separate entities. Still, your average SEO or copywriter sees SEO and copy as separate entities, independent of each other.

You might have heard about SEO-focused writing and copywriting-focused content creation. But usually, experts and freelancers use the term in silos. They use them as separate entities, independent of each other. 

This is the reason why most SEO or copywriting freelance services fail to deliver the results. They just focus on 1 aspect and completely let go of the other.

In the modern attention-based world, SEO and copywriting cannot exist without each other. 

In our SEO copywriting services, we combine SEO and copywriting.

 We offer a content service that catches the attention and interest of the reader. We address their pain points while injecting the content with the right density of keywords and search queries. This way, it is easily found on search by people who are looking to solve that pain point.

8. Efficiency in creating onboarding questions

Whenever hiring SEO copywriting services, make sure that they are asking you a series of probing questions about your business and the industry you are operating in. Ideally, a good SEO copywriter will have a series of onboarding questions about your product. They will have questions about 

a) The USP of your product

b) Its past performance

c) What marketing strategy worked before

d) What marketing strategy did not work

e) Main competitors 

And more.

These questions will help declutter your brand messaging.

We create a pre-project onboarding form where we put a series of questions about the product we are writing about, its USP, questions about the competitors, and so on. We list a series of tested questions that we have formed after 5+ years of working from the trenches of the SEO copywriting industry. These questions probe everything that a user wants to know about the product and the brand. These are the aspects that will make a site visitor convert into a customer or subscriber for your business.

9. Knowledge about the 4 stages of buyer awareness.

SEO Copywriting has a lot to do with user intent and which stage of buyer awareness you are targeting.

Here are the 4 stages of buyer awareness:

1) Unaware – The user is unaware of the problem.

2) Problem aware – The buyer knows about the problem but does not know about solutions available in the market.

3) Solution aware – The buyer is aware of the problem and also aware of the different solutions in the market. 

4) Product aware – The buyer is aware of the problem and aware of the solutions, including your product as a possible solution to the problem.

 If you want to target an audience that is problem aware, start by creating content that talks about the problem, and then give your product as a proposed solution to that problem. 

If the segment is solution aware, you can create content that compares the different solutions available in the market and compare it with the solution achieved by your product. Ideally, lay down the advantages of the solutions delivered by your product over other competitors.

Finally, if they are product aware, it means they know about your product and are waiting for a deal or offer to come from you. Create content based on offer announcements and limited-time deals.

A good SEO copywriter or content marketer will create content catering to all 4 segments.

The SEO copywriter will nurture them through the different stages of the funnel they are in and ultimately make them repeat customers. 

So, all 4 segments are equally important. You cannot simply jump to cater to product-aware people and create content only for them. In this way, you are not generating enough awareness around your product to people who face the problem you solve, thus losing out on hot new customers that are now going to your competitors.

10. Ability to format the right arrangement of content

The content needs to be arranged in a way that addresses and solves the pressing needs of your target audience. 

Here’s one of the best formats for writing a great SEO optimized article –

  1. Start with the problem your audience is facing and highlight its importance
  2. Bring in the solution
  3. Back it with data (if it is available)
  4. Give exact steps/strategies the audience needs to go through or perform to solve the problem
  5. End with a Call-to-action to sign up for your newsletter, book a demo, meeting, etc.

Here’s an example to demonstrate the format.

Let’s say you have a lead generation company. So, you will start with the problem at hand about businesses not being able to generate leads to fill their bottom line. Next, you will talk about how important it is to generate consistent leads and how crucial it is for the ongoing survival of a business. 

Next, you will introduce the solution, in the form of x no. of tips/strategies/steps to generate leads. If possible, back up the usefulness of the tips with data from your own business. This will generate additional curiosity and hook them more towards the solution. 

Next, give them the solution in the form of a listicle containing the steps/strategies. 

Finally, give them the next step of taking it further by asking them to sign up for your newsletter or consider your Done-For-You service by booking a demo.

This kind of content has generated the maximum leads for us at The Starting Idea.

Now, there are other great formats based on what you want to talk about. For example, if it is a case study or a tool demo, the format will be different. But for a pure value-based post, the listicle format works great.

11. Ability to create a human-readable content style

What’s the no.1 pet peeve that people have with academic papers?

They are unbearable to read. Big long paragraphs with jargon, they are snobbish by the very looks of it. Do not be a snob when you are trying to sell your product and build your brand. Hire an SEO copywriter that operates with the mindset of making every online touchpoint as human-friendly as possible. 

In terms of SEO Copywriting, start by creating human readable content. This means content that is written in simple English and free of any jargon. Yes, an ideal SEO copywriter should unlearn all the big fancy words that they learned in grammar school. In the world of SEO copywriting, it will sink your marketing ship before you have even set sail.

Next, the SEO copywriter should avoid long, tedious paragraphs at all costs. They should make the content easily scannable by creating 2-3 line paragraphs. It makes the content easy to consume.

Finally, the SEO copywriter needs to divide your content into various sections within the article and highlight each section with a heading written in bold, darkened letters. 

In a world of short attention span, doing this makes your content easily readable without investing much time and effort.

12. The right SEO copywriting service will create a conversational and relatable tone for better SEO

Do you know what content works the best today? Content that mimics your way of speaking. An SEO copywriter needs to be as human as possible with your content. Ideally, look for someone that can inject your brand tonality in each content piece he creates. They need to inject your emotions, jokes, and your manner of speaking into every piece they create. Also, to spice things up and make it interactive, your content needs to throw questions to your audience and incentivize the reader to comment on the piece.

Creating a conversational style makes the user forge a relationship with your content and brand. They feel a welcome change from the usual monotony of other sites that solely focus on keyword stuffing. 

Creating a conversational style makes the user invest emotionally with your content and engages them to read further, holding their attention throughout the piece. Asking them to comment and share their opinions also makes them invested as a community.

All this makes them more likely to convert and turn into a subscriber and customer for your brand.

Also, aim to make the content relatable. 

How to make the content relatable, you say?

Well, a good article writer should start by talking about the pressing pain points that your audience is suffering from and be descriptive about it. 

Elite copywriters always follow the rule of expressing the customer’s problem better than they can. You need to express what is the no.1 thing in your customer’s mind that’s giving him sleepless nights. This makes the customer say – YES! This person gets me! 

Realizing this, they will be more inclined to buy from you. 

Next, your SEO copywriter needs to plug in your origin story and demonstrate how you had the same problem and how you overcame it with a solution. 

Next, the SEO copywriter needs to present your solution through tips, strategies, and case studies.

Finally, the SEO Copywriter needs to feature your product as the solution that encompasses all the tips and strategies into a fruitful conclusion.

Making the content relatable makes the user feel the person behind the words, with emotions and aspirations just like theirs.

13. Ability to yield the transformation of the reader

Your article writer should write content that aims for the transformation of the reader. In other words, your content should make the site visitor go from point A of pain to Point B, where he gets the solution. 

Let me explain.

Imagine a person who wants to know about the best computer table in the market. This means the audience is in Point A of pain, searching for the best computer table in the market. The job of the SEO copywriter should be to create high-value content that solves this specific need of the user. 

They can create an article where you list down the best tips and strategies for selecting a computer table. They can list down the various types of computer tables based on nuanced needs, the kind of features to look for, etc. 

They need to create content that helps the audience and becomes their best guide in getting towards the right option. 

Doing this will have 2 decisive effects. 

1) Your content will do great in terms of SEO as you are following the primary rule of SEO – Help your audience in the most comprehensive and decisive way possible.

2) Your brand equity will rise, as people will trust your brand more after getting such high-quality information from your site.

At the end of the piece, you can then plug your product in as the go-to option based on all the features and qualities you listed throughout the article.

(Note – Your article writer should aim to create ultimate guides and long-form listicles that solve all the problems of your user. A quick hack is to take the help of Google search and see the FAQs that people have. Just see sections like – ‘People also ask’ and Searches related to on the Google search page.)

The best way to do this is by starting with the actual meat of the content, i.e., the main tips/strategies. The SEO copywriter needs to give strategies and ideas that are helpful to the reader.

Next, make sure they fill the content with multiple examples, experiments, and demonstrations. All this will assist your content hit the point more.

Doing this simplifies the concept even further and makes the content more understandable. Remember, the ultimate point of SEO Copywriting is to make the content the most comprehensive piece that is available in the market. 

For example (see what I did there?), if your article talks about using a particular marketing tool, why not demonstrate some features of it by a GIF or screen recording? This demonstration makes the user solve his specific problem in his mind by seeing the problem being solved by your demonstration. This creates trust, further interest, and more approval of the product in the minds of the user, thus improving your SEO and funnel conversions.

14. Efficiency in detecting advanced grammar errors

Make sure your SEO copywriter uses a tool like Grammarly premium and has a consistent score of 90+ on the tool. This kind of writer is perfect for your SEO copywriting needs.

An infographic listing the top 14 things to look for when hiring an SEO copywriting service.

 

 

 

Here’s an infographic listing the top 14 things to look for when hiring SEO copywriting services.

Looking to hire professional SEO copywriting services?

Work with a pro that knows the latest nuances of SEO and copy to deliver maximum impact for your product and scale revenue growth in 2024.

When you work with us, you are not just opting for a run-of-the-mill content creation company. 

You are opting for a service backed with 6+ years of experience and 2100 keywords ranking on Google, outranking industry heavyweights like Forbes and Hubspot for multiple keywords.

This is all due to our SEO copywriting service that consistently produces top-ranking articles that get high-quality leads for our clients. 

Couple it up with our blue ocean content system to uncover hidden opportunities, and you get a rapid blog scaling system.

When you work with us, you get content growth systems like:

1) Deep-dive questionnaire: Here we deep-dive into your niche, ask you questions about your product, its USP, your top competitors, customer feedback, and other specific aspects of your product and niche. We will add up this information to create high-performing content pieces that make your brand the epicenter of your industry.

2) Keyword Research: We derive the top keywords, phrases, and questions in your industry, bringing highly qualified traffic to your site.

3) Blue Ocean Keyword Research: This is our unique SEO copywriting system to find top keywords with high traffic and low competition. This helps us in finding hidden opportunities in your B2B industry.

4) Content Research: We list out the best content types that will work in your industry.

5) Content Outline: Using SEO copywriting formulae, we provide a content outline that covers all aspects of a particular topic, organized in a way that SERPs love.

6) Blue Ocean Content Research: Using the power of search intent and potential link baiting, we list out content types that will drive revenue-generating traffic and get a ton of organic backlinks from other authority sites in your industry.

7) Blue Ocean Competitor Analysis: We use our blue ocean competitor analysis to find top keywords with low competition that your competitor is ranking for.

8) Creating Human Readable Articles: We will create SERP-friendly, human-readable articles with high Flesch Kincaid scoring. We will use the nuances of SEO copywriting to maximum effect to create conversational pieces, applying the triggers of trust, authority, curiosity, and persuasion. Additionally, we will aim to give more information and unique angles than any other competitor in our client’s niche.

9) SEO optimization: We will use our internal SEO checklist that has helped made us rank for 2100 keywords, to optimize your content for top rankings on Google.

10) Images – We make it a point to add relevant images and GIFs that express and explain the article visually. We also add annotations wherever applicable to drive the point further home.

11) Videos – We convert the articles we write for our clients into a Text-to-Video multimedia asset. This increases the session time of a site visitor and lowers the bounce rate by giving them multiple modes of consumption.

12) Infographics – We assist the content by creating beautiful and memorable infographics that graphically illustrate your point. The infographics we use are tested to be sticky in your site visitor’s memory, thus increasing your brand value.

13) Text-to-speech article – We give your users the option to listen to your entire content piece with Audiobook-styled AI voiceovers (latest SEO hack for 2024).

14) Grammar optimized – We use premium software tools to create the most grammar optimized content in your niche. 

15) Editing – If after the content deep-dive questionnaire and content outline, you still find a certain aspect missing, we are happy to offer 2 free rounds of edits not exceeding 40% of the entire article.

16) Conversion triggers formula – We use our result-proof-solution-incentive method along with CTA seeding to generate the maximum no. of qualified leads from your content piece.

17) Organized delivery – One more thing we are known for is our timely delivery of output. We love deadlines and expect clear and organized communication from both sides.

Want to 9X your blog with a constant surge of high-quality leads, sales, and media authority?

DM me on LinkedIn here with your product details for a free quote.

14 NFT Stats You Need To Know ( March 2021)

14 NFT Stats You Need To Know ( March 2021)

14 NFT Stats You Need To Know (2021)

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

These are some of the latest NFT Stats (March 2021).

On this page, you will find NFT stats and data on:

  • Stats on the total market cap of NFT
  • Stats on the average price of an NFT
  • Stats on the average increase in the price of an NFT
  • Stats on the value of the most expensive NFT
  • Stats on the percentage increase in Google searches around NFT.

And more.

Without further ado, here are the top 15 NFT stats and data for March 2021.

 

1. The top 10 NFTs have collectively amounted 12.002% of their all time sales in the week of March 6th -12th alone (thestartingidea.com)

NFT stats

2. The No.1 NFT Cryptopunk has recorded 18.676% of their all time sales in the week of March 6th-12th alone (thestartingidea.com)

nft-stats

3. The No. 2 NFT Superrare has clocked 15.695% of their all-time sales in the week of March 6th – 12th (thestartingidea.com)

NFT stats Superrare

4. The average all-time price of an NFT is $78.1 USD  (nonfungible.com)

NFT Stats Average Price

5. The average price of an NFT has increased by $1421.68 USD or by 1820.33% over the past month (thestartingidea.com)

NFT Stats

6. The average price of an NFT has increased by $1377.08 USD or by 1763.22% over the past week (thestartingidea.com)

NFT stats

7. The amount of Google searches for the keyword “NFT” has increased by 173.74% from December 2020 to January 2021. (thestartingidea.com)

NFT stats

8. The total market cap of NFT has reached $421,514,198.94 USD (nonfungible.com)

NFT-Stats-Market-Capital

9.The number of NFTs sold in the last 30 days is 138090 (nonfungible.com)

NFT stats

10. A digital artwork called “The first 5000 days” by artist Michael Winklemaan AKA Beeple is the most expensive NFT, sold for $60 million at a Christie’s auction (cnbc.com)

NFT Stats

11. Total no. of NFT sales has clocked 5396965 sales (nonfungible.com)

NFT-stats-Total-NFTs-Sold

12. The average price of the No.1 NFT – Cryptopunks has increased by $90561.12 USD in the past week (thestartingidea.com)

NFT-stats

13. “win.crypto” is the most expensive blockchain domain, sold for $100,000 (businesswire.com)

NFT-Stats

14. Market share of NFT  (nonfungible.com)

41% gaming industry 

 

29% collectibles 

 

13%  real estate

 

7% collectible card games

 

6% domain names

 

4% art

 

These are the recent statistics for NFT in March 2021. 

If you’d like to know more about our research methodology and how we collected and analyzed our data, please check out our study methods here

Now, I want to know your opinion.

What is your No.1 takeaway from this?

Also, I would really appreciate it if you share this article with your network (can be a great networking tool!).

Want to get advanced-level strategies for business and personal branding that you will be hard pressed to find elsewhere? Subscribe to The Starting Idea newsletter.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

Marketing writers: How to hire a marketing writer for your business

Marketing writers: How to hire a marketing writer for your business

Marketing writers: How to hire a marketing writer for your business

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

This is the ultimate guide to hiring a marketing writer for your company. In this ultimate guide, we will cover everything you need to look for while scouting and hiring the best content marketing writer for your business.

In fact, if you stick till the end, you will walk away with the exact skills and characteristic traits that I leveraged as a marketing writer to rank no.1 on Google for competitive keywords like :

 

Startup growth hacking:

Personal branding guide:

Free Lead Generation Software:

And more.

So how did I achieve such great results with my content?

What is the secret sauce to creating web content that garners authority and gets you sales?

The answer lies in mastering the skills of a marketing writer.

But what exactly does a marketing writer do?

In this ultimate guide, we will cover the 14 essential skills and traits of an expert marketing writer.

Look for these specific 14 skills and characteristics while hiring a professional Marketing Writer for your business:

1. Proficiency in understanding and creating SEO content

Great SEO content is the key to a successful content marketing strategy. 

You can do all the technical optimization you need for your site, but without high-quality SEO content, it will be next to impossible to make it rank on search engines and get high-quality traffic.

It all goes to show that SEO content truly is the king of SERPs. Therefore it becomes crucial to create and design your content based on it.

A high-quality marketing writer will know the ins and outs of SERP friendly content that consistently ranks on Google. They will be aware of every major strategy and minor tweaks needed to make your content align with what Google sees as top-quality content, thus making it rank on the 1st page of search results.

But what exactly is SEO content?

SEO content is online content specifically constructed and designed to rank on Google and other search engines. 

In other words, SEO content is created to attract search engine traffic (traffic from sites like Google, Bing, and other search engines).

Without high-quality SEO content, you will not be able to reach the full potential of your content marketing strategy.

High-quality content instantly positions you as an authority in your niche. A well-written content piece makes site visitors spend more time on your site and thus improve its search rankings. It also makes site visitors convert into leads and customers for your business.

The consensus is clear: High-quality SEO content is a powerful strategy to scale your business. So look for a content marketing writer that will consistently create top-quality SEO content.

2. Expertise in optimizing content for keywords

 AA big step in creating high-quality marketing content is keyword research. A marketing writer must know how to optimize content for revenue-generating keywords.

Keyword research provides crucial insights into what your target audience is actually looking for on the internet. It gives you data on the words and phrases people are typing on search engines while looking for information about your industry.

According to Ahrefs, 90.63% of websites get absolutely no traffic from Google.

To make your content rank and get quality traffic, you need to do prior research on what your target audience is searching for and then create a content plan based on it.

Keyword research delivers crucial information like:

– How tough is it to rank for a given keyword?

– How much traffic will you get if you start ranking for a given keyword?

– What kind of content should you create to rank for the keyword?

Being aware of this critical data will give you the framework and direction you need for creating marketing content that brings traffic and sales.

How should a marketing writer do keyword research?

Here are 3 best keyword research tips that your marketing writer should follow to find all the top keywords in your niche:

1. List down seed keywords.

Your content writer should identify and list down your seed keywords. These are the main keywords that define the niche you operate in. 

For example, if your product is a project management SaaS, your seed keyword will be project management software or project management tool.

If still confused, your marketing writer can simply use your Google Search Console Data to get the Search Results report. It will fetch the top 1000 keywords that you are already ranking for.

2. Analyze the keywords your competitor is ranking for.

Another easy way to get all the juicy high-value keywords is by identifying the keywords your competitor is ranking for. Here’s how your marketing content creator can do this:

1) Enter your main seed keyword on Google. See the top sites that are ranking for the keyword. A rule of thumb will be to filter out any mainstream publication appearing in the top results as they will not be an accurate representation of your competitor.

2) Use a free tool like UberSuggest and enter each of the top competitor sites that are ranking for your seed keyword.

3) Go to the traffic analyzer option and click on Keywords. It will give you the list of top keywords that are bringing traffic to your competitor’s site. 

Alternatively, your content creator can use a tool like SEMRush to get this done. They simply need to go to semrush.com and enter your competitor’s domain name. Next, under keyword analytics, click on overview. It will fetch all the top traffic-generating keywords your competitor is ranking for.

Pro Content Marketing Writer keyword research tip – One can generate more keywords by analyzing other hidden competitors. Your marketing writer can do this by using a tool like Ahrefs site explorer. Here are the exact steps:

1. Simply go to the Ahrefs site explorer tool and enter your domain name. 

2. Next, go to the option called competing domains. This will fetch a whole list of competitors that are competing for the same keywords in your niche.

3. Finally, enter each of these domains on Ahrefs site explorer and go to the organic keyword option. It will fetch all the organic keywords this competitor is ranking for.

Ask your marketing writer to do the same for all the top competitors. This will give you a list of high traffic keywords to optimize your site around. 

The Ubersuggest keyword research process

Step 1: Go to UberSuggest and enter your main competitor’s domain. Next, go to the Keywords option under Traffic Analyzer.

Step 2 – See the keywords your competitor is ranking for. Choose the ones that are most relevant to your product and create content based on it.

3. Ability to create link-worthy content using the tactic of link-baiting

Getting backlinks from other sites is seen as a vote of approval by Google. In other words, a website with high-quality backlinks is well-suited to be pushed to the top rankings of Google. 

But building backlinks is hard work. The usual approach of doing manual email outreach takes a lot of time and often ends with your pitch getting rejected.

Well, not anymore. 

The best marketing writers will create link-worthy SEO content that attracts natural backlinks to your site.

This can be done by creating content that is so remarkably detailed and useful that it is cited as a source by other sites.

Here are the 4 best tips for creating link-worthy content:

1. Create data-based posts with original research.

Creating a data-based post with original research is one of the best ways to generate natural backlinks for your business site. This is because content creators often cite original research to back their claims and thus generously link to these types of articles.

A good marketing writer can start by conducting a survey on your email subscribers or do the same on social media, getting their opinion on a particular topic. Next, he can arrange their answers in the form of stats and publish it as a blog piece.

Alternatively, a marketing writer can do a roundup of the top stats on a particular topic and publish it as a blog piece.

2. Create visually-driven content.

Nobody likes to read long drawn out text that looks like academic research. People are visual by nature. Visual assets like graphs, infographics, videos, and images make the content easy to consume. Visual elements also have a higher retaining power.  

A study done by Chartbeat shows that 55% of internet users do not read articles for more than 15 seconds. Then what’s the point of writing those big long chunks of a paragraph?

The ideal rule of thumb is to create 2-3 line paragraphs and spice it up with infographics, graphs, and images based on the article. For infographics and graphs, you can use a simple tool like Canva or Visme

Marketing writer Pro tip – Look for marketing writers who know how to convert your content to video articles. A top-notch marketing writer will take it to the next level by adding a video based on the piece using an article-to-video tool like Rocketium or Lumen5). 

Doing so will make your content stand out from the crowd and increase the session time of users who prefer the visual mode of consumption. This kind of visual content is a natural contender for getting organic backlinks.

3. Create results-based case studies.

Creating case studies from your results is a powerful way to add credibility and proof for your product or service. 

Case studies based on some new technique or strategy that is driving great results for your brand can instantly position you as an authority. This kind of content is a prime contender for attracting natural backlinks.

Brian Dean’s skyscraper technique or Doug Cunnington’s keyword golden ratio are two great examples of case studies that stand out in the industry for their originality and consistency in delivering results. This kind of content has a great word of mouth potential and can generate a ton of backlinks for your site.

An experienced marketing writer knows how to convert results into case studies and present them as a helpful article to nurture quality customers for your business. 

4. Knowledge about the ideal length of content to make it rank on Google

The question that has haunted every beginner SEO since the dawn of Google: How long should my content be to make it rank on Google?

Answer: Go big or go home.

A good marketing writer knows the value of long-form content and will create content for your business based on the principle of creating landmark pieces of content that stand out in the industry.

This is because long-form content is the single most powerful way to make your SEO content work for you and propel you to top rankings.

Long-form content covers a topic in a comprehensive and detailed way, covering more aspects and angles on a given subject than other websites.

This makes the content powerful and authoritative by its sheer depth on the matter.

Why long-form content?

1. Long-form content ranks better.

Back in 2012, SerpIQ did a decisive case study involving 20k keywords and concluded that the average content length of the top 10 results was over 2000 words long. The no.1 spot had an average length of 2416 words, while the 10th spot had an average word count of 2032 words. The conclusion was clear. Long-form content ranks higher on Google.

But why so? Why does long-form content rank better on Google? 

Let me explain.

Long-form content covers all the queries of a user, giving them all the answers they need to know about a given topic in one place. This way, they do not need to go away and check another site to close their knowledge gap. They are getting all the information they need from your site. 

This increases the average session time of a user and reduces the overall bounce rate. This propels your site to higher rankings on search engines.

2. Long-form content converts better and gets you leads.

Long-form SEO content gets you higher conversions. 

It provides transformation for a user, moving them from point A of the problem to point B of the solution, all within the scope of the content piece. 

Since you are successfully solving their pain points, it instantly elevates your credibility and authority in the minds of your target audience. This improves the chances of them becoming a lead or customer.

3. Long-form content gets more backlinks.

Long-form content packs a wealth of information within itself, thus making it stand out with its value and potential.

Since the value attached to this kind of content is extremely high, it becomes a natural contender to attract quality backlinks from sites looking to link high-quality sources to their content.

A good marketing writer or B2B writer will know how to create engaging long-form content that drives value to the reader and thus help it rank on top of Google.

5. Usage of advanced SEO copywriting techniques to convert site visitors into leads and sales

A professional marketing copywriter will know how to create content that converts your website visitor into a business lead for your company.

They should be able to create SEO-optimized content pieces that are filled with Cialdini-styled persuasive triggers. This will lead to your content bringing high-quality search traffic and then converting this traffic into leads and repeat customers for your business.

6. Best Marketing Writers are able to detect profitable but unseen opportunities in your niche.

A good marketing writer will possess the technical know-how to find content opportunities with high traffic and low competition.

They will be able to spot low-competition topics that can generate high revenue-generating traffic to your site.

7. Ability to nurture leads from different stages of buyer awareness

A top-quality marketing writer will know the nuances of creating content that targets different stages of buyer awareness. They will be able to create content that accurately caters to audience sets. They will specifically create content for the following audience groups:

A) Problem aware – Prospects are aware of the problem but not aware of a solution to the problem.

B) Solution aware – Prospects are aware of solutions for the problem but not aware of your product as a possible solution.

C) Product aware – Prospects are aware of your product as a possible solution to the problem but not completely sure to buy from you.

D) Most aware – Prospects are aware of your product and are waiting for a deal from you to press the trigger.

The best content marketing writers will create content catering to each of the awareness groups and nurture them to become repeat customers for your business.

8. Ability to lower your site’s bounce rate

An experienced marketing writer will know how to create content that influences and persuades your site visitor to stay on your site and read more.

This kind of high-quality business writer will know the triggers to captivate your audience and appeal to their inner needs with the content they create for your site.

This will lower the bounce rate of your site and propel you to top rankings on Google.

9. A top-quality marketing content writer will ask you questions.

The sign of an elite marketing writer is in their ability to ask probing questions. A high-quality content marketing writer will come with a set of questionnaires that help them understand your industry, competition, the USP of your product, and its advantages over the competition.

In our SEO content creation service, we ask our clients to fill a deep dive questionnaire that helps us identify the nuances of our client’s product and industry.

10. Proficiency in converting your content into captivating stories that sell

A top marketing writer will be able to connect your product with the needs and aspirations of your target audience.

They will be able to package your content in the form of attention-grabbing stories that pique the interest of your prospective customers.

11. Expertise in writing scroll-stopping headlines that people are compelled to click on

In the world of multiple social media channels and a 15-second attention span, you need something really click-worthy to make your audience stop scrolling and pay attention to you.

A good marketing writer will know how to create headlines with multiple curiosity triggers that your audience feels compelled to click on.

Look for content marketing writers that write headlines that open a loop of curiosity that one feels compelled to close.

Example of such headlines are as follows:

15 productivity tips that will make you dominate your goals within 30 days

I have 8 growth hacks that will double your revenue in 30 days. Do you have 2 minutes?

How to use your industry leader’s marketing budget for your own business success.

(The last one is something we actually used for our magazine).

These kinds of headlines instantly grab attention and open a loop of curiosity that your audience is compelled to close by clicking on the article link.

12. Ability to format your content for featured snippets

A good SEO content writer will know how to use the heading tags to furnish your content for the featured snippet position.

The featured snippets position is the desirable rank zero position that makes your content rank above the usual no.1 ranking article while producing a snippet of the piece on the search engine itself.

13. Prowess in enabling the transformation of the reader

 A great marketing writer will create content that solves the pain points of your target audience.

They will create content that moves the audience from point A of problem and pain to point B of the solution, all within the span of the content piece.

A good marketing writer will cut out the fluff and give actual valuable advice in the form of steps and strategies that actually move the needle of transformation for your target audience.

13. Sole focus on white hat SEO techniques

This is an often underrated quality that actually can give your business huge benefits in the long run. Always look for quality content marketing writers that solely focus on white hat strategies and play the long game in increasing your domain authority.

There are a lot of sly tactics out there that can make you rank in the short term but can do irreparable damage to your website and business in the long run. Avoid such tactics by hiring a proven content marketing writer that solely focuses on white hat techniques like long-form content and consistent value-focused writing.

14. Ability to check your content for advanced grammar and syntax errors

Top-quality grammar and proofreading skills are a must for any writer. In the B2B world, this becomes all the more important as your content represents your product and business image.

Your entire reputation is at stake.

Hire a content marketing writer that knows how to correct advanced grammatical errors like passive voice misuse and text inconsistencies. An ideal writer will have a 95+ score on Grammarly and an equally high-score on the Flesch-Kincaid readability test.

The Next Step: Hire the best marketing writers for your business and scale your revenue growth.

 Looking to hire a professional marketing writer in 2021 that possesses all the above-mentioned advanced content marketing skills?

Work with us directly, and employ our advanced recipes and nuanced growth systems to stay 2 steps ahead of your competition at all times.

Result: A consistent barrage of top-ranking articles that increase your authority and get you a surge of high-quality organic leads and customers for your business.

 When you choose us, you are not just opting for a content writing service. You are choosing to implement some of the most advanced strategies and non-traditional content growth hacks that will scale revenue growth for your business.

We will use our 6+ years of SEO experience, ranking over 2100 keywords on Google (outranking industry heavyweights like HubSpot and Forbes) to scale your brand and outrank your competition.

When you work with us, you will get:

Deep-dive questionnaires – This is the first stage of the content growth system we will implement for your blog.

Here we will probe your niche, asking you questions about your product, its USP, top competitors, customer feedback, and other specific but critical aspects of your business. We will use this information to create SEO-optimized content pieces that generate high-quality leads for your company. This will make your brand the epicenter of all things related to your industry.

Blue Ocean Keyword Research: We will use our advanced content research recipes to uncover blue ocean keyword opportunities with high traffic and low competition. These are the juicy opportunities that no one in your industry is looking at.

Blue Ocean Content Research: We will use tools like Ahrefs, SERanking, and iSpionage to decipher the top revenue-generating content pieces of your competitors. Next, we will use this information to implement a winning content plan for your company.

Blue Ocean Competitor Analysis: We will use our competitor research tools to probe blue ocean keyword opportunities that your competition is ranking for.

Comprehensive Content Outlines: Using SEO copywriting systems, we will create content outlines that touch all the aspects of a given topic in the most comprehensive way possible.

Link-baiting tactics: We will implement nuanced link-baiting tactics so that every long-form guide we create generates links due to the sheer value of the content piece.

Conversational story-driven content: We will create conversational content pieces that appeal to the inner needs and aspirations of your target audience. We will structure the content in the form of relatable stories where your prospect can experience a personal transformation and thus form a connection with your brand.

Powerful SEO copywriting triggers: Here we will fill the content we create for you with advanced SEO copywriting triggers. We will optimize the content to make it rank on the SERPs while at the same time pepper the content with Cialdini-styled copy triggers. This will make the content bring organic buyer-intent search traffic and then convert that search traffic to leads and customers for your business.

Complete SEO optimization: We will optimize your content with our in-house SEO checklists and SOPs that have helped us rank on top of Google for more than 2100 keywords. This includes title tag optimization, meta optimization, keyword density optimization, and more.

Clickworthy headlines: As noted in our examples above, when you work with us, we will ensure that the article headlines we create open curiosity loops for the reader. This will lead to higher click-through rates and more traffic generation for your site.

Adding images with alt-tags: We will add relevant images, screenshots, and GIFs to explain the content visually. Wherever applicable, we will annotate these images and screenshots to express the point further.

We will power it all up with alt-tags to drive SEO traffic.

Explainer Videos: In our effort to create multimedia touchpoints, we will create video articles explaining the main points of the content piece. This will lead to an increase in average session time for your site.

Infographics: Our design team will create beautiful infographics to explain the crux of the article in a visual form. This will help in better retention of the information you are trying to convey. This will lead to better brand recognition.

Text-to-Speech article: We will create realistic AI-voiceovers that will convert your articles into mini audiobooks. This will again aid in better consumption of the content piece.

Grammar optimization: We will use premium grammar checking apps like Grammarly to cross-check the content we create for advanced grammar errors and passive voice misuse.

Editing: If after the questionnaire-driven writing and content outline, you still find some aspect missing, we are happy to offer 2 free rounds of content edits for up to 40% of the total article.

CTA seeding: We will use our conversion triggers recipe to cleverly seed subliminal Call-to-actions throughout your content piece, leading to higher conversions and more revenue for your business.

Organized delivery: We love deadlines. Expect timely delivery of output with clear and precise communication of information.

 

Want to scale your business with a surge of leads, sales, and media authority? DM me on LinkedIn here.

 

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.