SEO Copywriting Services: The Definitive Guide

SEO Copywriting Services: The Definitive Guide

This is the ultimate guide to SEO copywriting services. In this guide, you will learn the top reasons to hire an SEO copywriter and what to look for when hiring an SEO copywriting service to rapidly scale your business and blog in 2021.

Let’s start.

What is SEO Copywriting?

SEO copywriting is creating content for websites that fulfills the dual purpose of:

A) Creating content that ranks on top of search engines to get qualified traffic on the site.

B) Converting the traffic generated from the content into business leads, customers, and product evangelists.

What is an SEO copywriting service?

The no.1 pillar of a content marketing plan is SEO content that nurtures the audience into buyers and also makes the site rank for the desired keywords. The best way to do this is by investing in SEO copywriting services. 

What does an SEO copywriter do?

An SEO copywriting service or an SEO copywriter creates content (and optimizes the existing content) to make it rank on search engines like Google, Bing, etc., while simultaneously structuring the content with persuasive triggers to make site visitors turn into leads and customers of your product. 

A high-quality SEO copywriting service would create and design your content to make it fit hand in glove with SEO, while also making the content conversion-focused and highly shareable.

Why hire professional SEO copywriting services?

Hiring professional SEO copywriting services will help you in scaling your business to top rankings on Google and get your business a surge of high-quality leads and sales. 

Here are 21 reasons why you should hire professional SEO copywriting services:

These 21 points will clearly establish how hiring professional SEO copywriting services will maximize your revenue while building your brand reputation and authority.

1. High-quality SEO copywriting services will make your content stand out among competitors.

A graphic with text saying that hiring an SEO copywriter makes your content stand out.

Hiring a professional SEO copywriter will give your content instant quality leverage and make you stand out as a brand among a sea of generic content.

2. They will make you get top-ranking positions on Google.

A graphic with text saying that hiring an SEO copywriting service can help you make your content rank on top of Google.

Hiring professional SEO copywriting services will make your content be found on Google and secure top-ranking positions for lucrative keywords in your industry.

3. Professional SEO copywriting services will convert site visitors into leads and sales.

A graphic with text saying that hiring an SEO copywriting service can help you make your content convert site visitors into leads and sales.

Hiring an SEO copywriting service will help you implement persuasion triggers in your content to convert website visitors into leads and customers for your business.

4. SEO copywriting services will help you identify and capitalize on opportunities present in your industry.

A graphic with text saying that hiring an SEO copywriting service can help you in identifying and capitalizing on opportunities in your industry

Hiring the right SEO copywriting services will enable you to scan the industry for blue ocean opportunities. A good SEO copywriting research team will help you unearth blue ocean opportunities in the form of keywords that have high traffic volume but low competition.

5. They will create content that targets different stages of buyer awareness.

A graphic with text saying that hiring an SEO copywriting service can help you create content targeting different stages of buyer awareness

The right SEO copywriting services team will help you create a focused and concentrated content plan that is strategically aligned with your company goals. A high-quality SEO Copywriting service will create a content plan that targets all stages of buyer awareness and nurtures them into customers and brand evangelists.

6. They will make you the word of authority and the epicenter of all things related to your industry.

A graphic with text saying that hiring an SEO copywriting service can help you create content that makes you a thought leader and word of authority in your industry.

Hiring SEO copywriting services will enable your company to create consistently high-quality content. This will make your brand the word of authority in your niche. Selecting a good SEO copywriting service will enable you to consistently create definitive long-form content. This will make your content the epicenter for all things related to your industry. This will make your brand name synonymous with your industry, thus enabling the rapid scaling of your brand.

7. They will increase the average session time and lower the bounce rate of your site.

A graphic with text saying that hiring an SEO copywriting service can help you increase the average session tiem on your blog and reduce bounce rate.

Hiring a top-rated SEO copywriting service will help you implement systems in your content that increases the sessions of your target audience. This will push you to higher rankings and better conversion numbers.

8. They will provide you with questionnaires that will help market your product to maximum impact.

A graphic with text saying that hiring an SEO copywriting service can help your business by providing you with a questionnaire that will help you market your product better and find a product-market fit.

A top-quality SEO copywriting service usually starts by providing questionnaires to their clients that help them understand the product better. They include questions about the product, its benefits, features, USPs, the existing competition, and more.

9. SEO copywriting services will help you tell better stories with your product.

A graphic with text saying that hiring an SEO copywriting service will help you tell better stories with your product.

A professional SEO copywriter will craft compelling stories from your product, making your audience feel connected and invested with your brand. They will do this by connecting your product and content with the needs and aspirations of your target audience.

10. They will write high-converting headlines and meta descriptions for your content.

A graphic with text saying that hiring an SEO copywriting service will help you create high-converting headlines and meta descriptions for your content.

Hiring the right SEO copywriting service will help you create high-converting headlines for your brand, leading to more clicks and eyeballs on your product/offer. A professional SEO copywriter knows how to create benefit-driven headlines that generate intrigue and curiosity. Couple it with their knowledge of writing meta descriptions that perform well on Google, and you have a win-win combination.

11. They know how to format your content to make it perform on SERPs.

A graphic with text stating that hiring an SEO copywriting service will help you format your content to make it rank on Google.

This is an art that most content writers ignore. You see, it is simply not just about creating content. It is about creating and formatting content in a way the SERPs love. A good SEO copywriting service will format your content to make it human-readable, conversational, and interactive.

12. They will create content aiming for the transformation of the reader.

A graphic with text stating that hiring an SEO copywriting service will help you achieve the transformation of your audience.

In 2021, SEO is all about giving value and adding maximum information that moves the needle of transformation for the reader. A good SEO copywriter will create content that moves the user from point A of pain to point B of solution. 

They will cover all aspects of a given topic, making your content the one-stop-shop for all things related to your industry. This will again improve the sticky factor of your site, lower the bounce rate, and increase session time. All this ultimately leads to higher rankings.

13. They know how to optimize your content for featured snippets.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your content for featured snippets.

A talented web copywriter knows how to craft and design your content to get the coveted rank zero or featured snippets position. They know how to use H1-H2 tags to craft your content to be featured as snippets on page 1 of Google.

14. They know the right word count to make your content rank on Google.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your article for the right word count in order to make it rank on Google.

Hiring an SEO copywriting service will mean you are investing in their knowledge of SEO to make you rank on Google. This means they will know all the advanced nuances that an ordinary writer might not possess. A big part of this is knowing the average word count that will make your content rank. 800-1000 words do not cut it anymore. For a website to rank for desired keywords and increase domain authority, they need to create long-form content pieces that cover a topic in vivid detail with unique examples and angles. They need to cover all aspects of a given topic in the most detailed way possible. The minimum length of a content piece should be 2500 words.

15. A good SEO copywriter knows how to do internal and external linking of content.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your content for internal and external links.

The SEO copywriter who operates with a value-based mindset will know exactly where to insert links for further reference. He will know where to add links to your site (internal links) and where to add links to other authority content pieces on the web (external links). The main objective of linking is to assist further reading of your site visitor.

16. Hiring an SEO copywriting service will help you uncover your competitor’s content strategy and take advantage of their gaps.

A graphic with text stating that hiring an SEO copywriting service will help you identify your competitor's strategy and find SEO opportunities.

A good SEO copywriter knows that research is key to winning in SERPs. They will look into your competitor’s websites and see what keywords they are ranking for and where they have left gaps for improvement. Next, your SEO copywriter will take advantage of these opportunities and create content that fills these gaps.

SEO Copywriter Pro Tip: Another pro-level thing that a top-quality SEO copywriter will do is notice the top keywords the competitor is ranking for that have low competition. Next, he will list them down and create long-form content on the same topics for your blog. This will improve your chances of ranking faster.

17. They know how to write title tags, alt tags, and more.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your content for title tags, alt tags, and more.

An SEO copywriting service will help you optimize all your content with the right tags. This will help you get the maximum value from your content. They will optimize the title and image tags with the right keywords and phrases to help you drive the most traffic to your site.

18. An SEO copywriter knows how to maintain keyword density and keep it contextual.

A graphic with text stating that hiring an SEO copywriting service will help you maintain optimal keyword density and keep the keywords contextual for better performance on Google.

Keyword stuffing is a rookie mistake most content writers make. It just sounds abnormal and unnatural. Great SEO is all about adding value to your content and make the keywords appear contextually in the piece to assist the objective of transformation.

19. They will focus on white hat techniques that prioritize the long-form performance and benefits for your website and brand

A graphic with text stating that hiring an SEO copywriting service will ensure that your content practices are purely white hate and thus maintain long-term health of your content.

A respected SEO copywriting service will never indulge in low-level tactics to make you rank on Google. They are risky, unethical, and a business nightmare that you should avoid at all costs. Real SEO is all about thinking long-term and investing in building a formidable content brand that gets you automated leads and sales for years to come. A good SEO company will focus on making you the media authority in your niche.

20. They will optimize and improve your existing pages and make them traffic-worthy.

A graphic with text stating that hiring an SEO copywriting service will help you optimize your existing page and make them traffic-worthy.

They will look into your site and see opportunities within your existing content. In particular, they will look for errors and gaps in your titles, meta descriptions, and content, optimizing them wherever required. All this will lead to your website being in tune with what the SERPs love.

21. They will proofread and grammar-check your article for advanced errors.

A graphic with text stating that hiring an SEO copywriting service will ensure that your copy is proofread and grammar-checked.

There are a lot of advanced errors like passive voice misuse, sentence structuring, and other faults that often go unnoticed in regular grammar checks. A good SEO copywriting service will have systems and tools in place to check your content for such advanced errors. 

In other words, a professional SEO copywriter has a hawk-eye system for spotting grammar mistakes. They have an innate inclination towards sounding natural and conversational with their content.

Now you know the key reasons to hire an SEO copywriting service.

Next, let’s see how to hire a professional SEO copywriter by listing the key traits to look for.

14 qualities of a great SEO copywriting service

Look for these 14 qualities, skills, and traits while hiring SEO copywriting services for your business:

These are the special SEO copywriting skills that distinguish an exceptional SEO copywriter and SEO Copywriting service from an average content writer.

1. In-depth knowledge about keyword research

The right SEO copywriter has in-depth knowledge of keywords and knows the right recipe for keyword density concerning a content piece.

A good SEO copywriter would deep dive into the main keywords across your niche and also the top-performing keywords for each competitor site. Based on that, they will create a list of keywords that dominate your industry.

After that, they need to double down on this by finding keywords with high traffic volume and low competition. 

In our SEO Agency, we call this the Golden Keywords System. Here we use top tools like Ahrefs and SERanking to find keyword opportunities with high traffic but comparatively low competition. 

Think about these keywords as low-hanging fruits that can bring you traffic quickly.

Targeting for these keywords makes your content rank faster and gets you easy traffic for your blog.

2. Access to premium SEO toolkit

If you want to hire a high-quality SEO copywriting service, make sure they are acquainted with the usage of premium SEO tools. In particular, make sure they possess the know-how to get the most out of them. 

This will be critical to bringing you results. SEO is not about guesswork but the actual application of research to make your content rank and get you leads.

In our agency, we use a series of premium SEO tools like Ahrefs, SERanking, Moz, and iSpionage to gather critical insights and cross-verify them based on data acquired from these multiple sources. Next, we have created a system of SOPs and parameters that help us get the maximum out of these tools. 

I am talking about hidden data like high traffic-low competition keywords and low competition keywords bringing a ton of traffic for your competitors.  

Also, tools like iSpionage help in revealing your competitor’s marketing funnel. In particular, they reveal your competition’s Google ads strategy and landing page samples. You can use it to understand their copy strategy.

In conclusion, by using these systems, you can swipe your competitor’s entire marketing strategy and use it for yourself.

3. Knowledge about the right application of Keywords

Great keyword research is only half the battle won. Next, you need to use it strategically to yield the maximum results. A good SEO copywriter will know how to correctly use keywords without committing the cardinal sin of keyword stuffing.

In our Content Marketing agency, we deep dive into the hidden features of top SEO tools (and some lesser-known gems) to come up with keyword opportunities. We double down on it by producing content that makes the keywords appear contextually within the content. A lot of newbie SEOs make the mistake of just randomly stuffing the keyword multiple times in the article without it making sense in terms of meaning or even grammar. That needs to be avoided at all costs. Google is way smarter than what a rookie SEO thinks.  

Writing great content and making the keywords appear naturally is the single most sureshot way to keyword optimization in 2021 and beyond.

Next, we make sure that the keyword was strategically injected into the title tags, meta description alt tags, and permalinks.

4. Ability to create engaging long-form content 

If you are serious about getting ranked on Google, the old standard of 800-1000 words simply does not cut it. It might still work for keywords with low competition or for an older site with high domain authority, but in most cases, this simply would not work. 

A good SEO copywriter needs to be proficient in creating long-form content that covers a topic in the most comprehensive way possible. Your site needs to have information covering all aspects of a particular topic in great length and detail. The content should be equipped with multiple modes of consumption, like video and illustrative examples to hammer the point home. 

Think about it this way. When a user searches for a query, they are looking for articles that comprehensively explain all aspects related to that query. Ever wondered why Wikipedia articles do so well? Now you know.

Think of making your site into the Wikipedia of your niche. Creating content like this will make your site the word of authority and the industry mouthpiece.

In our SEO agency, we regularly create long-form content (like our personal branding guide) using Brian Dean’s skyscraper technique.

Here’s how we do it:

1. We pick a topic and note all the top keywords related to the topic. We use Ahrefs and SERanking to achieve this.

2. We research the SERPs for all the top-ranking articles for keywords related to the topic. We note their article length, the questions/sub-topics they are covering, etc. 

3. Next, we create articles optimized for the same keyword with more content than any of the existing competition in the niche. We double down on content by answering more questions and going more in-depth on each sub-topic with new angles and illustrative examples.

Pro SEO copywriter growth hack – You can enter your keyword in a tool called Frase.io. This will give you intel like the average word count of top-ranking articles for that topic, the main questions covered by these articles, and quick summaries of each content piece. You can then use it to cover all these questions in your article, powering it up with more insights and examples. Using this tool, we have optimized our results even more.

We aimed at posting some of the most valuable content pieces on the internet. We have some of the most in-depth guides on personal branding and free business tools available on the internet today. This makes our content the hub for all the search queries related to the main keyword. Using the same technique, we created comprehensive articles that answer all aspects of a particular topic. This makes the user stick to our site. 

The content acts as a one-stop-shop for all the queries related to the topic. This lowers the bounce rate and gives transformational value to the user. This, in turn, makes the content do great for SEO and also converts the user into a subscriber.

5. Ability to create high-converting Headlines that increase click-through rate 

Wisemen say not to judge a book by its cover. Unfortunately, the same does not apply on the internet. No matter how good your content is, if you do not have a headline that generates curiosity and addresses a thriving need, you are not going to get your clicks. The lower your CTR, the worse will be your SEO rankings.

Headlines are what attracts your audience towards your content initially. You must create headlines that generate emotions and make the user click to read your content.

Create headlines that include the following elements:

1) Benefit-driven

2) Curiosity generating

3) Addresses a specific pain point (needs, wants, fears, desires)

4) Includes the keyword in the title (as early as possible)

In our agency, we studied over 2000 Medium content pieces to create an in-house headline swipe file. We use this in-house swipe file to repeatedly generate high CTR generating articles both for our blogs and for our clients.

6. Expertise in creating multiple modes of content consumption

Everyone will not consume your content in the same way. Some of your visitors might be voracious readers, while others will prefer the visual medium. 

A good SEO copywriter needs to aim and produce different types of content for different sets of your audience.  

The 3 main types of content your SEO copywriter should look to produce are:

  1. Written long-form content
  2. A video presentation based on the content (can be a talking head video, a PowerPoint presentation video, or a BuzzFeed style text-to-video upload, among others)
  3. An infographic based on the article
  4. Content cards highlighting the main point of your content.
  5. A text-to-speech audio file narrating the article.

The end goal of creating multiple modes of consumption is to increase the session time of site visitors and make them stay on the site, thus improving session time. 

We typically create 2-3 multimedia content pieces to support our main article. This usually includes infographics, explainer videos, and audio content. This is done to appeal to different segments of our audience base, particularly those who prefer the visual or audiovisual medium over the written word.

Once again, the end goal is to improve the sticky factor of our site/client site. When a person sticks on your site and goes through the video or the infographic, it makes the site session longer and reduces the bounce rate. This, in turn, improves the SEO for the site.

To find out more about how we can rank your content on page 1 of Google using multimedia systems, book a call with me by filling this short form.

7. Ability to blend the skills of SEO and copywriting triggers

A great SEO strategy will make your content rank on top of Google, but it may not necessarily move the needle of growth. For that, you need persuasive copywriting triggers in your content that influence your reader to commit the desired action (sign up for your newsletter, purchase a product, etc.).

In the modern digital world, where most of the selling happens online, you cannot see SEO and copywriting as separate entities. Still, your average SEO or copywriter sees SEO and copy as separate entities, independent of each other.

You might have heard about SEO-focused writing and copywriting-focused content creation. But usually, experts and freelancers use the term in silos. They use them as separate entities, independent of each other. 

This is the reason why most SEO or copywriting freelance services fail to deliver the results. They just focus on 1 aspect and completely let go of the other.

In the modern attention-based world, SEO and copywriting cannot exist without each other. 

In our SEO copywriting services, we combine SEO and copywriting.

 We offer a content service that catches the attention and interest of the reader. We address their pain points while injecting the content with the right density of keywords and search queries. This way, it is easily found on search by people who are looking to solve that pain point.

8. Efficiency in creating onboarding questions

Whenever hiring SEO copywriting services, make sure that they are asking you a series of probing questions about your business and the industry you are operating in. Ideally, a good SEO copywriter will have a series of onboarding questions about your product. They will have questions about 

a) The USP of your product

b) Its past performance

c) What marketing strategy worked before

d) What marketing strategy did not work

e) Main competitors 

And more.

These questions will help declutter your brand messaging.

We create a pre-project onboarding form where we put a series of questions about the product we are writing about, its USP, questions about the competitors, and so on. We list a series of tested questions that we have formed after 5+ years of working from the trenches of the SEO copywriting industry. These questions probe everything that a user wants to know about the product and the brand. These are the aspects that will make a site visitor convert into a customer or subscriber for your business.

9. Knowledge about the 4 stages of buyer awareness.

SEO Copywriting has a lot to do with user intent and which stage of buyer awareness you are targeting.

Here are the 4 stages of buyer awareness:

1) Unaware – The user is unaware of the problem.

2) Problem aware – The buyer knows about the problem but does not know about solutions available in the market.

3) Solution aware – The buyer is aware of the problem and also aware of the different solutions in the market. 

4) Product aware – The buyer is aware of the problem and aware of the solutions, including your product as a possible solution to the problem.

 If you want to target an audience that is problem aware, start by creating content that talks about the problem, and then give your product as a proposed solution to that problem. 

If the segment is solution aware, you can create content that compares the different solutions available in the market and compare it with the solution achieved by your product. Ideally, lay down the advantages of the solutions delivered by your product over other competitors.

Finally, if they are product aware, it means they know about your product and are waiting for a deal or offer to come from you. Create content based on offer announcements and limited-time deals.

A good SEO copywriter or content marketer will create content catering to all 4 segments.

The SEO copywriter will nurture them through the different stages of the funnel they are in and ultimately make them repeat customers. 

So, all 4 segments are equally important. You cannot simply jump to cater to product-aware people and create content only for them. In this way, you are not generating enough awareness around your product to people who face the problem you solve, thus losing out on hot new customers that are now going to your competitors.

10. Ability to format the right arrangement of content

The content needs to be arranged in a way that addresses and solves the pressing needs of your target audience. 

Here’s one of the best formats for writing a great SEO optimized article –

  1. Start with the problem your audience is facing and highlight its importance
  2. Bring in the solution
  3. Back it with data (if it is available)
  4. Give exact steps/strategies the audience needs to go through or perform to solve the problem
  5. End with a Call-to-action to sign up for your newsletter, book a demo, meeting, etc.

Here’s an example to demonstrate the format.

Let’s say you have a lead generation company. So, you will start with the problem at hand about businesses not being able to generate leads to fill their bottom line. Next, you will talk about how important it is to generate consistent leads and how crucial it is for the ongoing survival of a business. 

Next, you will introduce the solution, in the form of x no. of tips/strategies/steps to generate leads. If possible, back up the usefulness of the tips with data from your own business. This will generate additional curiosity and hook them more towards the solution. 

Next, give them the solution in the form of a listicle containing the steps/strategies. 

Finally, give them the next step of taking it further by asking them to sign up for your newsletter or consider your Done-For-You service by booking a demo.

This kind of content has generated the maximum leads for us at The Starting Idea.

Now, there are other great formats based on what you want to talk about. For example, if it is a case study or a tool demo, the format will be different. But for a pure value-based post, the listicle format works great.

11. Ability to create a human-readable content style

What’s the no.1 pet peeve that people have with academic papers?

They are unbearable to read. Big long paragraphs with jargon, they are snobbish by the very looks of it. Do not be a snob when you are trying to sell your product and build your brand. Hire an SEO copywriter that operates with the mindset of making every online touchpoint as human-friendly as possible. 

In terms of SEO Copywriting, start by creating human readable content. This means content that is written in simple English and free of any jargon. Yes, an ideal SEO copywriter should unlearn all the big fancy words that they learned in grammar school. In the world of SEO copywriting, it will sink your marketing ship before you have even set sail.

Next, the SEO copywriter should avoid long, tedious paragraphs at all costs. They should make the content easily scannable by creating 2-3 line paragraphs. It makes the content easy to consume.

Finally, the SEO copywriter needs to divide your content into various sections within the article and highlight each section with a heading written in bold, darkened letters. 

In a world of short attention span, doing this makes your content easily readable without investing much time and effort.

12. The right SEO copywriting service will create a conversational and relatable tone for better SEO

Do you know what content works the best today? Content that mimics your way of speaking. An SEO copywriter needs to be as human as possible with your content. Ideally, look for someone that can inject your brand tonality in each content piece he creates. They need to inject your emotions, jokes, and your manner of speaking into every piece they create. Also, to spice things up and make it interactive, your content needs to throw questions to your audience and incentivize the reader to comment on the piece.

Creating a conversational style makes the user forge a relationship with your content and brand. They feel a welcome change from the usual monotony of other sites that solely focus on keyword stuffing. 

Creating a conversational style makes the user invest emotionally with your content and engages them to read further, holding their attention throughout the piece. Asking them to comment and share their opinions also makes them invested as a community.

All this makes them more likely to convert and turn into a subscriber and customer for your brand.

Also, aim to make the content relatable. 

How to make the content relatable, you say?

Well, a good article writer should start by talking about the pressing pain points that your audience is suffering from and be descriptive about it. 

Elite copywriters always follow the rule of expressing the customer’s problem better than they can. You need to express what is the no.1 thing in your customer’s mind that’s giving him sleepless nights. This makes the customer say – YES! This person gets me! 

Realizing this, they will be more inclined to buy from you. 

Next, your SEO copywriter needs to plug in your origin story and demonstrate how you had the same problem and how you overcame it with a solution. 

Next, the SEO copywriter needs to present your solution through tips, strategies, and case studies.

Finally, the SEO Copywriter needs to feature your product as the solution that encompasses all the tips and strategies into a fruitful conclusion.

Making the content relatable makes the user feel the person behind the words, with emotions and aspirations just like theirs.

13. Ability to yield the transformation of the reader

Your article writer should write content that aims for the transformation of the reader. In other words, your content should make the site visitor go from point A of pain to Point B, where he gets the solution. 

Let me explain.

Imagine a person who wants to know about the best computer table in the market. This means the audience is in Point A of pain, searching for the best computer table in the market. The job of the SEO copywriter should be to create high-value content that solves this specific need of the user. 

They can create an article where you list down the best tips and strategies for selecting a computer table. They can list down the various types of computer tables based on nuanced needs, the kind of features to look for, etc. 

They need to create content that helps the audience and becomes their best guide in getting towards the right option. 

Doing this will have 2 decisive effects. 

1) Your content will do great in terms of SEO as you are following the primary rule of SEO – Help your audience in the most comprehensive and decisive way possible.

2) Your brand equity will rise, as people will trust your brand more after getting such high-quality information from your site.

At the end of the piece, you can then plug your product in as the go-to option based on all the features and qualities you listed throughout the article.

(Note – Your article writer should aim to create ultimate guides and long-form listicles that solve all the problems of your user. A quick hack is to take the help of Google search and see the FAQs that people have. Just see sections like – ‘People also ask’ and Searches related to on the Google search page.)

The best way to do this is by starting with the actual meat of the content, i.e., the main tips/strategies. The SEO copywriter needs to give strategies and ideas that are helpful to the reader.

Next, make sure they fill the content with multiple examples, experiments, and demonstrations. All this will assist your content hit the point more.

Doing this simplifies the concept even further and makes the content more understandable. Remember, the ultimate point of SEO Copywriting is to make the content the most comprehensive piece that is available in the market. 

For example (see what I did there?), if your article talks about using a particular marketing tool, why not demonstrate some features of it by a GIF or screen recording? This demonstration makes the user solve his specific problem in his mind by seeing the problem being solved by your demonstration. This creates trust, further interest, and more approval of the product in the minds of the user, thus improving your SEO and funnel conversions.

14. Efficiency in detecting advanced grammar errors

Make sure your SEO copywriter uses a tool like Grammarly premium and has a consistent score of 90+ on the tool. This kind of writer is perfect for your SEO copywriting needs.

An infographic listing the top 14 things to look for when hiring an SEO copywriting service.
Here’s an infographic listing the top 14 things to look for when hiring SEO copywriting services.

Looking to hire professional SEO copywriting services?

Work with a pro that knows the latest nuances of SEO and copy to deliver maximum impact for your product and scale revenue growth in 2021.

When you work with us, you are not just opting for a run-of-the-mill content creation company. 

You are opting for a service backed with 6+ years of experience and 2100 keywords ranking on Google, outranking industry heavyweights like Forbes and Hubspot for multiple keywords.

This is all due to our SEO copywriting service that consistently produces top-ranking articles that get high-quality leads for our clients. 

Couple it up with our blue ocean content system to uncover hidden opportunities, and you get a rapid blog scaling system.

When you work with us, you get content growth systems like:

1) Deep-dive questionnaire: Here we deep-dive into your niche, ask you questions about your product, its USP, your top competitors, customer feedback, and other specific aspects of your product and niche. We will add up this information to create high-performing content pieces that make your brand the epicenter of your industry.

2) Keyword Research: We derive the top keywords, phrases, and questions in your industry, bringing highly qualified traffic to your site.

3) Blue Ocean Keyword Research: This is our unique SEO copywriting system to find top keywords with high traffic and low competition. This helps us in finding hidden opportunities in your B2B industry.

4) Content Research: We list out the best content types that will work in your industry.

5) Content Outline: Using SEO copywriting formulae, we provide a content outline that covers all aspects of a particular topic, organized in a way that SERPs love.

6) Blue Ocean Content Research: Using the power of search intent and potential link baiting, we list out content types that will drive revenue-generating traffic and get a ton of organic backlinks from other authority sites in your industry.

7) Blue Ocean Competitor Analysis: We use our blue ocean competitor analysis to find top keywords with low competition that your competitor is ranking for.

8) Creating Human Readable Articles: We will create SERP-friendly, human-readable articles with high Flesch Kincaid scoring. We will use the nuances of SEO copywriting to maximum effect to create conversational pieces, applying the triggers of trust, authority, curiosity, and persuasion. Additionally, we will aim to give more information and unique angles than any other competitor in our client’s niche.

9) SEO optimization: We will use our internal SEO checklist that has helped made us rank for 2100 keywords, to optimize your content for top rankings on Google.

10) Images – We make it a point to add relevant images and GIFs that express and explain the article visually. We also add annotations wherever applicable to drive the point further home.

11) Videos – We convert the articles we write for our clients into a Text-to-Video multimedia asset. This increases the session time of a site visitor and lowers the bounce rate by giving them multiple modes of consumption.

12) Infographics – We assist the content by creating beautiful and memorable infographics that graphically illustrate your point. The infographics we use are tested to be sticky in your site visitor’s memory, thus increasing your brand value.

13) Text-to-speech article – We give your users the option to listen to your entire content piece with Audiobook-styled AI voiceovers (latest SEO hack for 2021).

14) Grammar optimized – We use premium software tools to create the most grammar optimized content in your niche. 

15) Editing – If after the content deep-dive questionnaire and content outline, you still find a certain aspect missing, we are happy to offer 2 free rounds of edits not exceeding 40% of the entire article.

16) Conversion triggers formula – We use our result-proof-solution-incentive method along with CTA seeding to generate the maximum no. of qualified leads from your content piece.

17) Organized delivery – One more thing we are known for is our timely delivery of output. We love deadlines and expect clear and organized communication from both sides.

Want to 9X your blog with a constant surge of high-quality leads, sales, and media authority?

DM me on LinkedIn here with your product details for a free quote.

14 NFT Stats You Need To Know ( March 2021)

14 NFT Stats You Need To Know ( March 2021)

14 NFT Stats You Need To Know (2021)

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

These are some of the latest NFT Stats (March 2021).

On this page, you will find NFT stats and data on:

  • Stats on the total market cap of NFT
  • Stats on the average price of an NFT
  • Stats on the average increase in the price of an NFT
  • Stats on the value of the most expensive NFT
  • Stats on the percentage increase in Google searches around NFT.

And more.

Without further ado, here are the top 15 NFT stats and data for March 2021.

 

1. The top 10 NFTs have collectively amounted 12.002% of their all time sales in the week of March 6th -12th alone (thestartingidea.com)

NFT stats

2. The No.1 NFT Cryptopunk has recorded 18.676% of their all time sales in the week of March 6th-12th alone (thestartingidea.com)

nft-stats

3. The No. 2 NFT Superrare has clocked 15.695% of their all-time sales in the week of March 6th – 12th (thestartingidea.com)

NFT stats Superrare

4. The average all-time price of an NFT is $78.1 USD  (nonfungible.com)

NFT Stats Average Price

5. The average price of an NFT has increased by $1421.68 USD or by 1820.33% over the past month (thestartingidea.com)

NFT Stats

6. The average price of an NFT has increased by $1377.08 USD or by 1763.22% over the past week (thestartingidea.com)

NFT stats

7. The amount of Google searches for the keyword “NFT” has increased by 173.74% from December 2020 to January 2021. (thestartingidea.com)

NFT stats

8. The total market cap of NFT has reached $421,514,198.94 USD (nonfungible.com)

NFT-Stats-Market-Capital

9.The number of NFTs sold in the last 30 days is 138090 (nonfungible.com)

NFT stats

10. A digital artwork called “The first 5000 days” by artist Michael Winklemaan AKA Beeple is the most expensive NFT, sold for $60 million at a Christie’s auction (cnbc.com)

NFT Stats

11. Total no. of NFT sales has clocked 5396965 sales (nonfungible.com)

NFT-stats-Total-NFTs-Sold

12. The average price of the No.1 NFT – Cryptopunks has increased by $90561.12 USD in the past week (thestartingidea.com)

NFT-stats

13. “win.crypto” is the most expensive blockchain domain, sold for $100,000 (businesswire.com)

NFT-Stats

14. Market share of NFT  (nonfungible.com)

41% gaming industry 

 

29% collectibles 

 

13%  real estate

 

7% collectible card games

 

6% domain names

 

4% art

 

These are the recent statistics for NFT in March 2021. 

If you’d like to know more about our research methodology and how we collected and analyzed our data, please check out our study methods here

Now, I want to know your opinion.

What is your No.1 takeaway from this?

Also, I would really appreciate it if you share this article with your network (can be a great networking tool!).

Want to get advanced-level strategies for business and personal branding that you will be hard pressed to find elsewhere? Subscribe to The Starting Idea newsletter.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

Marketing writers: How to hire a marketing writer for your business

Marketing writers: How to hire a marketing writer for your business

Marketing writers: How to hire a marketing writer for your business

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

This is the ultimate guide to hiring a marketing writer for your company. In this ultimate guide, we will cover everything you need to look for while scouting and hiring the best content marketing writer for your business.

In fact, if you stick till the end, you will walk away with the exact skills and characteristic traits that I leveraged as a marketing writer to rank no.1 on Google for competitive keywords like :

 

Startup growth hacking:

Personal branding guide:

Free Lead Generation Software:

And more.

So how did I achieve such great results with my content?

What is the secret sauce to creating web content that garners authority and gets you sales?

The answer lies in mastering the skills of a marketing writer.

But what exactly does a marketing writer do?

In this ultimate guide, we will cover the 14 essential skills and traits of an expert marketing writer.

Look for these specific 14 skills and characteristics while hiring a professional Marketing Writer for your business:

1. Proficiency in understanding and creating SEO content

Great SEO content is the key to a successful content marketing strategy. 

You can do all the technical optimization you need for your site, but without high-quality SEO content, it will be next to impossible to make it rank on search engines and get high-quality traffic.

It all goes to show that SEO content truly is the king of SERPs. Therefore it becomes crucial to create and design your content based on it.

A high-quality marketing writer will know the ins and outs of SERP friendly content that consistently ranks on Google. They will be aware of every major strategy and minor tweaks needed to make your content align with what Google sees as top-quality content, thus making it rank on the 1st page of search results.

But what exactly is SEO content?

SEO content is online content specifically constructed and designed to rank on Google and other search engines. 

In other words, SEO content is created to attract search engine traffic (traffic from sites like Google, Bing, and other search engines).

Without high-quality SEO content, you will not be able to reach the full potential of your content marketing strategy.

High-quality content instantly positions you as an authority in your niche. A well-written content piece makes site visitors spend more time on your site and thus improve its search rankings. It also makes site visitors convert into leads and customers for your business.

The consensus is clear: High-quality SEO content is a powerful strategy to scale your business. So look for a content marketing writer that will consistently create top-quality SEO content.

2. Expertise in optimizing content for keywords

 AA big step in creating high-quality marketing content is keyword research. A marketing writer must know how to optimize content for revenue-generating keywords.

Keyword research provides crucial insights into what your target audience is actually looking for on the internet. It gives you data on the words and phrases people are typing on search engines while looking for information about your industry.

According to Ahrefs, 90.63% of websites get absolutely no traffic from Google.

To make your content rank and get quality traffic, you need to do prior research on what your target audience is searching for and then create a content plan based on it.

Keyword research delivers crucial information like:

– How tough is it to rank for a given keyword?

– How much traffic will you get if you start ranking for a given keyword?

– What kind of content should you create to rank for the keyword?

Being aware of this critical data will give you the framework and direction you need for creating marketing content that brings traffic and sales.

How should a marketing writer do keyword research?

Here are 3 best keyword research tips that your marketing writer should follow to find all the top keywords in your niche:

1. List down seed keywords.

Your content writer should identify and list down your seed keywords. These are the main keywords that define the niche you operate in. 

For example, if your product is a project management SaaS, your seed keyword will be project management software or project management tool.

If still confused, your marketing writer can simply use your Google Search Console Data to get the Search Results report. It will fetch the top 1000 keywords that you are already ranking for.

2. Analyze the keywords your competitor is ranking for.

Another easy way to get all the juicy high-value keywords is by identifying the keywords your competitor is ranking for. Here’s how your marketing content creator can do this:

1) Enter your main seed keyword on Google. See the top sites that are ranking for the keyword. A rule of thumb will be to filter out any mainstream publication appearing in the top results as they will not be an accurate representation of your competitor.

2) Use a free tool like UberSuggest and enter each of the top competitor sites that are ranking for your seed keyword.

3) Go to the traffic analyzer option and click on Keywords. It will give you the list of top keywords that are bringing traffic to your competitor’s site. 

Alternatively, your content creator can use a tool like SEMRush to get this done. They simply need to go to semrush.com and enter your competitor’s domain name. Next, under keyword analytics, click on overview. It will fetch all the top traffic-generating keywords your competitor is ranking for.

Pro Content Marketing Writer keyword research tip – One can generate more keywords by analyzing other hidden competitors. Your marketing writer can do this by using a tool like Ahrefs site explorer. Here are the exact steps:

1. Simply go to the Ahrefs site explorer tool and enter your domain name. 

2. Next, go to the option called competing domains. This will fetch a whole list of competitors that are competing for the same keywords in your niche.

3. Finally, enter each of these domains on Ahrefs site explorer and go to the organic keyword option. It will fetch all the organic keywords this competitor is ranking for.

Ask your marketing writer to do the same for all the top competitors. This will give you a list of high traffic keywords to optimize your site around. 

The Ubersuggest keyword research process

Step 1: Go to UberSuggest and enter your main competitor’s domain. Next, go to the Keywords option under Traffic Analyzer.

Step 2 – See the keywords your competitor is ranking for. Choose the ones that are most relevant to your product and create content based on it.

3. Ability to create link-worthy content using the tactic of link-baiting

Getting backlinks from other sites is seen as a vote of approval by Google. In other words, a website with high-quality backlinks is well-suited to be pushed to the top rankings of Google. 

But building backlinks is hard work. The usual approach of doing manual email outreach takes a lot of time and often ends with your pitch getting rejected.

Well, not anymore. 

The best marketing writers will create link-worthy SEO content that attracts natural backlinks to your site.

This can be done by creating content that is so remarkably detailed and useful that it is cited as a source by other sites.

Here are the 4 best tips for creating link-worthy content:

1. Create data-based posts with original research.

Creating a data-based post with original research is one of the best ways to generate natural backlinks for your business site. This is because content creators often cite original research to back their claims and thus generously link to these types of articles.

A good marketing writer can start by conducting a survey on your email subscribers or do the same on social media, getting their opinion on a particular topic. Next, he can arrange their answers in the form of stats and publish it as a blog piece.

Alternatively, a marketing writer can do a roundup of the top stats on a particular topic and publish it as a blog piece.

2. Create visually-driven content.

Nobody likes to read long drawn out text that looks like academic research. People are visual by nature. Visual assets like graphs, infographics, videos, and images make the content easy to consume. Visual elements also have a higher retaining power.  

A study done by Chartbeat shows that 55% of internet users do not read articles for more than 15 seconds. Then what’s the point of writing those big long chunks of a paragraph?

The ideal rule of thumb is to create 2-3 line paragraphs and spice it up with infographics, graphs, and images based on the article. For infographics and graphs, you can use a simple tool like Canva or Visme

Marketing writer Pro tip – Look for marketing writers who know how to convert your content to video articles. A top-notch marketing writer will take it to the next level by adding a video based on the piece using an article-to-video tool like Rocketium or Lumen5). 

Doing so will make your content stand out from the crowd and increase the session time of users who prefer the visual mode of consumption. This kind of visual content is a natural contender for getting organic backlinks.

3. Create results-based case studies.

Creating case studies from your results is a powerful way to add credibility and proof for your product or service. 

Case studies based on some new technique or strategy that is driving great results for your brand can instantly position you as an authority. This kind of content is a prime contender for attracting natural backlinks.

Brian Dean’s skyscraper technique or Doug Cunnington’s keyword golden ratio are two great examples of case studies that stand out in the industry for their originality and consistency in delivering results. This kind of content has a great word of mouth potential and can generate a ton of backlinks for your site.

An experienced marketing writer knows how to convert results into case studies and present them as a helpful article to nurture quality customers for your business. 

4. Knowledge about the ideal length of content to make it rank on Google

The question that has haunted every beginner SEO since the dawn of Google: How long should my content be to make it rank on Google?

Answer: Go big or go home.

A good marketing writer knows the value of long-form content and will create content for your business based on the principle of creating landmark pieces of content that stand out in the industry.

This is because long-form content is the single most powerful way to make your SEO content work for you and propel you to top rankings.

Long-form content covers a topic in a comprehensive and detailed way, covering more aspects and angles on a given subject than other websites.

This makes the content powerful and authoritative by its sheer depth on the matter.

Why long-form content?

1. Long-form content ranks better.

Back in 2012, SerpIQ did a decisive case study involving 20k keywords and concluded that the average content length of the top 10 results was over 2000 words long. The no.1 spot had an average length of 2416 words, while the 10th spot had an average word count of 2032 words. The conclusion was clear. Long-form content ranks higher on Google.

But why so? Why does long-form content rank better on Google? 

Let me explain.

Long-form content covers all the queries of a user, giving them all the answers they need to know about a given topic in one place. This way, they do not need to go away and check another site to close their knowledge gap. They are getting all the information they need from your site. 

This increases the average session time of a user and reduces the overall bounce rate. This propels your site to higher rankings on search engines.

2. Long-form content converts better and gets you leads.

Long-form SEO content gets you higher conversions. 

It provides transformation for a user, moving them from point A of the problem to point B of the solution, all within the scope of the content piece. 

Since you are successfully solving their pain points, it instantly elevates your credibility and authority in the minds of your target audience. This improves the chances of them becoming a lead or customer.

3. Long-form content gets more backlinks.

Long-form content packs a wealth of information within itself, thus making it stand out with its value and potential.

Since the value attached to this kind of content is extremely high, it becomes a natural contender to attract quality backlinks from sites looking to link high-quality sources to their content.

A good marketing writer or B2B writer will know how to create engaging long-form content that drives value to the reader and thus help it rank on top of Google.

5. Usage of advanced SEO copywriting techniques to convert site visitors into leads and sales

A professional marketing copywriter will know how to create content that converts your website visitor into a business lead for your company.

They should be able to create SEO-optimized content pieces that are filled with Cialdini-styled persuasive triggers. This will lead to your content bringing high-quality search traffic and then converting this traffic into leads and repeat customers for your business.

6. Best Marketing Writers are able to detect profitable but unseen opportunities in your niche.

A good marketing writer will possess the technical know-how to find content opportunities with high traffic and low competition.

They will be able to spot low-competition topics that can generate high revenue-generating traffic to your site.

7. Ability to nurture leads from different stages of buyer awareness

A top-quality marketing writer will know the nuances of creating content that targets different stages of buyer awareness. They will be able to create content that accurately caters to audience sets. They will specifically create content for the following audience groups:

A) Problem aware – Prospects are aware of the problem but not aware of a solution to the problem.

B) Solution aware – Prospects are aware of solutions for the problem but not aware of your product as a possible solution.

C) Product aware – Prospects are aware of your product as a possible solution to the problem but not completely sure to buy from you.

D) Most aware – Prospects are aware of your product and are waiting for a deal from you to press the trigger.

The best content marketing writers will create content catering to each of the awareness groups and nurture them to become repeat customers for your business.

8. Ability to lower your site’s bounce rate

An experienced marketing writer will know how to create content that influences and persuades your site visitor to stay on your site and read more.

This kind of high-quality business writer will know the triggers to captivate your audience and appeal to their inner needs with the content they create for your site.

This will lower the bounce rate of your site and propel you to top rankings on Google.

9. A top-quality marketing content writer will ask you questions.

The sign of an elite marketing writer is in their ability to ask probing questions. A high-quality content marketing writer will come with a set of questionnaires that help them understand your industry, competition, the USP of your product, and its advantages over the competition.

In our SEO content creation service, we ask our clients to fill a deep dive questionnaire that helps us identify the nuances of our client’s product and industry.

10. Proficiency in converting your content into captivating stories that sell

A top marketing writer will be able to connect your product with the needs and aspirations of your target audience.

They will be able to package your content in the form of attention-grabbing stories that pique the interest of your prospective customers.

11. Expertise in writing scroll-stopping headlines that people are compelled to click on

In the world of multiple social media channels and a 15-second attention span, you need something really click-worthy to make your audience stop scrolling and pay attention to you.

A good marketing writer will know how to create headlines with multiple curiosity triggers that your audience feels compelled to click on.

Look for content marketing writers that write headlines that open a loop of curiosity that one feels compelled to close.

Example of such headlines are as follows:

15 productivity tips that will make you dominate your goals within 30 days

I have 8 growth hacks that will double your revenue in 30 days. Do you have 2 minutes?

How to use your industry leader’s marketing budget for your own business success.

(The last one is something we actually used for our magazine).

These kinds of headlines instantly grab attention and open a loop of curiosity that your audience is compelled to close by clicking on the article link.

12. Ability to format your content for featured snippets

A good SEO content writer will know how to use the heading tags to furnish your content for the featured snippet position.

The featured snippets position is the desirable rank zero position that makes your content rank above the usual no.1 ranking article while producing a snippet of the piece on the search engine itself.

13. Prowess in enabling the transformation of the reader

 A great marketing writer will create content that solves the pain points of your target audience.

They will create content that moves the audience from point A of problem and pain to point B of the solution, all within the span of the content piece.

A good marketing writer will cut out the fluff and give actual valuable advice in the form of steps and strategies that actually move the needle of transformation for your target audience.

13. Sole focus on white hat SEO techniques

This is an often underrated quality that actually can give your business huge benefits in the long run. Always look for quality content marketing writers that solely focus on white hat strategies and play the long game in increasing your domain authority.

There are a lot of sly tactics out there that can make you rank in the short term but can do irreparable damage to your website and business in the long run. Avoid such tactics by hiring a proven content marketing writer that solely focuses on white hat techniques like long-form content and consistent value-focused writing.

14. Ability to check your content for advanced grammar and syntax errors

Top-quality grammar and proofreading skills are a must for any writer. In the B2B world, this becomes all the more important as your content represents your product and business image.

Your entire reputation is at stake.

Hire a content marketing writer that knows how to correct advanced grammatical errors like passive voice misuse and text inconsistencies. An ideal writer will have a 95+ score on Grammarly and an equally high-score on the Flesch-Kincaid readability test.

The Next Step: Hire the best marketing writers for your business and scale your revenue growth.

 Looking to hire a professional marketing writer in 2021 that possesses all the above-mentioned advanced content marketing skills?

Work with us directly, and employ our advanced recipes and nuanced growth systems to stay 2 steps ahead of your competition at all times.

Result: A consistent barrage of top-ranking articles that increase your authority and get you a surge of high-quality organic leads and customers for your business.

 When you choose us, you are not just opting for a content writing service. You are choosing to implement some of the most advanced strategies and non-traditional content growth hacks that will scale revenue growth for your business.

We will use our 6+ years of SEO experience, ranking over 2100 keywords on Google (outranking industry heavyweights like HubSpot and Forbes) to scale your brand and outrank your competition.

When you work with us, you will get:

Deep-dive questionnaires – This is the first stage of the content growth system we will implement for your blog.

Here we will probe your niche, asking you questions about your product, its USP, top competitors, customer feedback, and other specific but critical aspects of your business. We will use this information to create SEO-optimized content pieces that generate high-quality leads for your company. This will make your brand the epicenter of all things related to your industry.

Blue Ocean Keyword Research: We will use our advanced content research recipes to uncover blue ocean keyword opportunities with high traffic and low competition. These are the juicy opportunities that no one in your industry is looking at.

Blue Ocean Content Research: We will use tools like Ahrefs, SERanking, and iSpionage to decipher the top revenue-generating content pieces of your competitors. Next, we will use this information to implement a winning content plan for your company.

Blue Ocean Competitor Analysis: We will use our competitor research tools to probe blue ocean keyword opportunities that your competition is ranking for.

Comprehensive Content Outlines: Using SEO copywriting systems, we will create content outlines that touch all the aspects of a given topic in the most comprehensive way possible.

Link-baiting tactics: We will implement nuanced link-baiting tactics so that every long-form guide we create generates links due to the sheer value of the content piece.

Conversational story-driven content: We will create conversational content pieces that appeal to the inner needs and aspirations of your target audience. We will structure the content in the form of relatable stories where your prospect can experience a personal transformation and thus form a connection with your brand.

Powerful SEO copywriting triggers: Here we will fill the content we create for you with advanced SEO copywriting triggers. We will optimize the content to make it rank on the SERPs while at the same time pepper the content with Cialdini-styled copy triggers. This will make the content bring organic buyer-intent search traffic and then convert that search traffic to leads and customers for your business.

Complete SEO optimization: We will optimize your content with our in-house SEO checklists and SOPs that have helped us rank on top of Google for more than 2100 keywords. This includes title tag optimization, meta optimization, keyword density optimization, and more.

Clickworthy headlines: As noted in our examples above, when you work with us, we will ensure that the article headlines we create open curiosity loops for the reader. This will lead to higher click-through rates and more traffic generation for your site.

Adding images with alt-tags: We will add relevant images, screenshots, and GIFs to explain the content visually. Wherever applicable, we will annotate these images and screenshots to express the point further.

We will power it all up with alt-tags to drive SEO traffic.

Explainer Videos: In our effort to create multimedia touchpoints, we will create video articles explaining the main points of the content piece. This will lead to an increase in average session time for your site.

Infographics: Our design team will create beautiful infographics to explain the crux of the article in a visual form. This will help in better retention of the information you are trying to convey. This will lead to better brand recognition.

Text-to-Speech article: We will create realistic AI-voiceovers that will convert your articles into mini audiobooks. This will again aid in better consumption of the content piece.

Grammar optimization: We will use premium grammar checking apps like Grammarly to cross-check the content we create for advanced grammar errors and passive voice misuse.

Editing: If after the questionnaire-driven writing and content outline, you still find some aspect missing, we are happy to offer 2 free rounds of content edits for up to 40% of the total article.

CTA seeding: We will use our conversion triggers recipe to cleverly seed subliminal Call-to-actions throughout your content piece, leading to higher conversions and more revenue for your business.

Organized delivery: We love deadlines. Expect timely delivery of output with clear and precise communication of information.

 

Want to scale your business with a surge of leads, sales, and media authority? DM me on LinkedIn here.

 

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

How to Convert Site Visitors into Leads and Customers for Your Business

How to Convert Site Visitors into Leads and Customers for Your Business

How to Convert Site Visitors into Leads and Customers for Your Business

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

Your ideal customer just visited your site…

He goes through your homepage, likes what he sees, glosses over.

and then…

Then he leaves.

Congrats! You just lost a warm lead from your site who could have converted into a repeat customer.

So, what should have been done to not lose this valuable lead?

The answer: Lead Capture Forms

You need to power up your site with lead capture forms.

You can install lead capture forms (slide in pop-ups, exit intent pop-ups, welcome mats, countdown timers, inline forms, etc.) to get fleeing viewers signed up to your newsletter (from where you can nurture them to be a repeat customer).

Here’s a list of lead capture forms you can add to your site:

a) Welcome Mats

b) Exit intent Pop-ups

c) Slide in Pop-ups

d) Countdown Timers

e) Welcome Discounts

f) Inline Forms

g) Floating Bars

h) Lead Qualification Pop-ups

Some lead capture forms which usually convert great for us are slide in pop-ups and exit intent pop-ups.

Lead capture forms can be omnipresent on all your pages or be unique to your content for a specific page.

But having a lead capture form is not enough.

You need to double it down by powering it with great copy that offers something of value to your site visitors. 

A simple rule to follow for writing great copy is offering them something which solves their specific pain point and gives them instant gratification.

For example:

“How to do x (some instant solution solving a very specific pain point) in 15 minutes”

or

“How to do x (some instant solution solving a very specific pain point) without Y (something bad like expensive resources, length of time, etc.)”

Pro tip: Now let’s go all elite with this. One thing you can do to maximize your results from lead capture forms is to use countdown timers.

Have a countdown timer slide in form. The copy of the form can offer a free product/report giving an instant solution to their specific pain in exchange for them signing up for your newsletter.

The countdown timer works great for us as it instantly catches attention, adds excitement and urgency.

How to convert these leads into repeat customers?

Now that you got your lead, what should be the next step in converting them into customers for your business?

The key is to nurture your leads by demonstrating your expertise.

How to do you demonstrate your expertise?

By actually helping them solve a problem they have.

The idea is to take them from point A of pain (where they are currently at) to point B of relief from that pain (where they want to be).

You can do this in many ways. Some top ones are:

1. Give useful tips on how to get towards the solution and tying it up with your product.

2. Give detailed case studies with respect to their niche.

3. Give free trials and demos where you demonstrate in real time how you can help them.

and so on.

Next Step

Hope this lesson was a great starter kit for you in terms of getting leads for your business and convert them into repeat customers.

But how do you get these visitors to your site in the first place?

How do you convince them that you can help them?

How do you differentiate your brand from the noise in your market?

How do you automate your business growth without it sucking your time, life, and energy? (Business is about having fun and doing what you love right?)

Well, if you want solutions to all these pressing issues, then I think a consulting call with me will be the right fit for you.

In the consulting call, I will be solving all your specific business pain points and personally guide you through my proven roadmap for business success.

I will also equip you with exclusive tools and cheatsheets so you have a templated system for growth that is fine-tuned for your specific niche.

Book a consulting call with me.

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.

How to Turn Your Normal Website into an Automated Lead Generation Machine + Free Growth Consultation

How to Turn Your Normal Website into an Automated Lead Generation Machine + Free Growth Consultation

How to Turn Your Normal Website into an Automated Lead Generation Machine + Free Growth Consultation

Abhik Shome

Founder and Editor-in-chief
The Starting Idea

Are you a business owner looking to get leads from your website?

If you answer YES, you might want to stop and pay attention to this post.

As some of you may know, apart from The Starting Idea, I have a Web Design agency called Brand Bridge Solutions.

Now over the 5+ years of me being involved in web designing, I have created some winning growth recipes for a highly converting website that gets you leads on autopilot.

I use these very strategies every day, to get leads consistently for my different websites.

Here’s a screenshot of how I used these strategies recently to get 400+ leads for The Starting Idea in just 1 month.

So, without further ado, here’s the exact strategy for making a conversion optimized website based on 5+ years of data-backed results.

STEP 1

Discovery and Research Process

1. Discovery workshop – Sit down with your team and determine your goals and compare it with your site visitor goals.

See the gap and fill it by correcting your brand language, look & feel, and functionality.

Optimize it for the end result you want to achieve.

2. Evaluate data – Evaluate your existing data, your website metrics (if applicable) with respect to the number of sign-ups you are getting currently.

To accomplish this, use tools like Google Analytics & SE Ranking/Ubersuggest to understand which of your pages are more popular and analyze the reasons why.

3. Hotjar Tool installation – Install Hotjar CRO tool. This will help in understanding what users want, and how they behave on your site.

It will give you visual data on clicks, taps, and scrolling behavior, revealing the motivation behind user actions.

Use this data to optimize your site for more Call-to-action clicks and longer sessions on your site.

After both the initial steps are done, we move on to design optimization phase.

STEP 2

Design Optimization to build a Conversion-Optimized Website

1. HSTOC Homepage Create a homepage arranged with the HSTOC method: (Headline – Social Proof – Testimonials – Offer – CTA)

2. Blog Create a special blog section where you host all your blog posts.

3. Create a special subscribe page – Make a special subscribe page with name and email fields to turn leads into your avid subscribers.

4. Create Lead Capture Forms – Use lead capture forms (slide in pop-ups, exit intent pop-ups, welcome mats, countdown timers, inline forms, etc.) to get fleeting viewers into your email list.

They should be omnipresent on all your webpages, so you do not miss out on capturing any lead.

5. Live Chat Installation – Use Live Chat to chat with your website visitors and convert them into leads.

Assist them by proactively chatting with them and sending them targeted messages as they browse your website.

6. Quiz Tools – Create a Buzzfeed style quiz that engages your audience, generates leads or promotes your brand.

7. Email Marketing Automation Software Integration (Newsletter set up) – Integrate your website and email address with an email marketing automation software to send timely, relevant, personalized emails for individual contacts when they take a specific action on the website.

8. Social Media Integration Integrate social media sharing buttons to allow web visitors to share content from your site with their network on platforms such as Facebook, Twitter, and LinkedIn.

9. Viral Marketing Tool Installation – Use special “Thank You Pages” (web page a person sees when they sign up for your free lead magnet) and power it up with Viral Marketing Tools.

Here’s how it will work:

A person who sign-ups for your lead magnet will be led to a thank you page where he will be asked to share your website (or any other specific offer you want to promote) in exchange for getting a free gift (a free report/PDF/Digital Download).

This way your product/offer will go viral without spending money on expensive ads.

10. Usage of colors to trigger conversion – Use a combination of typefaces and color palettes to trigger conversion behavior. For example, make the CTA button stand out in contrast to the rest of the site.

Contact us if you want to use our 5+ years of performance data to create a conversion-oriented site for you.

11. Google Tag Manager Integration – Install Google Tag Manager, a system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) used for tracking and analytics on websites, without having to modify the code.

12. SEO optimization – Optimize the speed of the site, make it mobile friendly with user-friendly URLs.

STEP 3

Copy Optimization

1. Copy Mindset – Be ultra-specific about what people can expect when they sign up for your newsletter.

2. Lead Magnet that solves a specific problem – Create and promote lead magnets which solve a specific pain point of the customer.

3. CTA Text – Have very clear Call-to-Action text, which is driven by a clear value proposition that people can expect once they sign up.

STEP 4

Reiteration

1. A/B Testing – Compare every lead capture form and see which ones are converting better. Test headline, copy, CTA  text and images to maximize conversion. 

2. What to notice – Notice the value proposition, font styling, CTA button style/color, etc.

3. Reverse Engineer – Reverse engineer the formula of the winning forms and apply it on other areas of your site.

The Next Step

Hope by now you are getting a clear idea about how to supercharge your normal website and make it into an automated lead generating a machine that looks stunning and converts visitors into leads on a regular basis.

There are many other aspects & features that go into making a magnetic website, but it will go beyond the scope of this post.

If you need any help with it, I will be happy to offer you a free growth consultation along with the following bonuses:

  1. Free Web Design Checklist for your existing/planned site
  2. Free Website Audit for your existing site (or a competitors site)

Abhik Shome

Abhik helps entrepreneurs shorten their path to online growth with conversion marketing. He is a leading conversion marketing expert and online marketing thought leader. As CEO of Brand Bridge Solutions, an online marketing agency, Abhik's content has been featured in mainstream media outlets like Inc Magazine, Business Insider, Inc ASEAN, YourStory, and Influencive among others. Abhik is the Founder of The Starting Idea, a business growth magazine focused on giving fast-paced actionable marketing strategies to the modern day entrepreneur. He is also the founder of Product Know, an exclusive library of business software and resources. He has recently authored the book The Growth Toolbox covering 210+ tools to grow every aspect of a modern day business. Get it for FREE here. His blogs and articles have been shared and appreciated by top industry experts including Larry Kim, Founder of Wordstream & Mobile Monkey.